01/05/2026
I met Jeff Pugel from Ignition, LLC a few years ago at a tech talk I gave here in Cleveland.
Early last year, we reconnected and Ignition did some signaling work for us at Gas Mark 8. The work was genuinely useful. His frameworks and research tools are well built and gave us data we could actually use heading into the second half of the year.
So, who is Ignition?
Ignition is a strategic consultancy focused on helping service-based agencies get out of the founder-led sales trap and build toward predictable, scalable growth. Their work is thoughtful, grounded, and built for the long haul. That approach resonated with me.
As the commercial from the 80s said: I liked it so much, I bought the company.
Short version: We’ve acquired Ignition, LLC, and Jeff is joining Gas Mark 8 as our CEO.
Longer version: The more we worked together last year, and the more conversations we had, the more it became clear that we have distinct strengths that complement each other—and a shared perspective on how to build. We weren’t running parallel businesses. We were building two halves of the same system.
I’ve always been the technology, creative, and development guy. That’s my lane, and it’s where I do my best work. Jeff brings the business side to the table. His focus is upstream—strategy, clarity, direction. Mine is in the day-to-day—delivery, infrastructure, and making sure the work holds up over time. We’ve carved out clear roles, shared vision, and real alignment as we kick off 2026.
Over the holiday break, I had time to reflect on how far this business has come—from side hustle, to solo shop, to a team of four. It’s been a journey. I’ve learned a lot along the way.
What excites me most is what this partnership makes possible. Jeff brings experience and leadership that will help us grow with intention and continue to serve even more nonprofits and healthcare education clients across the US and UK.
We’re building something special here, and I’m excited for what’s next.
More info from Jeff is below:
As of January 1, Gas Mark 8, Ltd. has acquired Ignition.