Ascend Marketing, Inc.

02/09/2024

I'd like to invite you to check out my new website: https://falconviewoutdoors.com/

I think I've got a cool, "less is more" concept here and I'd love to get your feedback. What do you think of the site?

I'd particularly love it if you'd sign up on the site to become a Falconview Visionary to get updates, special offers, contests and more.

And I'd really, Really, REALLY LOVE IT, if you'd share it with your friends.

(And of course, if you see something you like, feel free to buy!)

Success,
Jim

Unique products for hunters, hikers, birders, wildlife watchers, outdoor enthusiasts and sports spectators. A carefully curated and limited selection of truly innovative products, each bringing something uniquely valuable to the shopper that they might have a difficult time finding elsewhere.

03/06/2018

Something different and not to be missed today… My interview with renowned Hollywood Commercial Videographer, Jay P Morgan. If you aren't using video in your marketing, you MUST begin. If you are, you can do it faster, easier and better. Jay P shares how, right here... (And if you haven't already, subscribe to our BizKaboom YouTube Channel here:

The place to come for Small Business Marketing videos showing what to do and how to do it, in your effort to improve your small business marketing results, i...

11/13/2017

Just arrived in Fayetteville, AR for a site visit with a great client - Hoyt Perry at H. Perry Jewelers. Really looking forward to working with him and his staff this week.
As the Holidays draw near, several of our clients have been excitedly working to establish relationships with their fellow merchants - those who serve the same types of people our clients do, but with noncompeting products/services. In each and every case, the outreaches have demonstrated remarkable effectiveness in years past, have ZERO up front cost, and no cost at all until AFTER they work!
These are the closest things to "silver bullets" or "magic beans" we've ever seen in the Marketing universe. Just sayin'...

11/03/2017

I have been SO neglectful of this page. I am sorry! This is "crunch time" for us. Many of our clients are retailers, so from Labor Day to Hallowe'en we press quite hard to get certain systems and principles firmly established and "up & running" in their businesses - Like a solid add-on & up selling system, gift card exchanges with joint venture partners, etc. It's exciting, but it takes a good bit of time. In fact, I have never seen anything closer to a "magic bullet" in retail like this Holiday gift card exchange. It can be AMAZING, with ZERO up front cost!
Our recruiting takes on a new level of urgency too, because we want so desperately to help as many retailers as possible take advantage of these and other powerfully profitable concepts!
Despite the strengthening economy, many "brick & mortar" retailers are still struggling. It often feels like I'm watching them drown. I have a life preserver in my hand and I want to throw it to them, but they tell me not too... "My arms are too busy trying to keep my head above water. I wouldn't be able to grab it even if you did throw it..."

08/12/2017

Jim & I at the Southern Jewelers show in Atlanta. I'm presenting "How to Beat Internet Diamond Hucksters at Their Own Game" tomorrow at 11 a.m. & Jim is presenting "Twice the Media Bang for Half the Media Bucks" at 1 p.m.
I have a soft spot for the Atlanta show - it's the first jewelry trade show I ever visited.

08/11/2017

On the home stretch of "Ack the Deck" Sales & Marketing boot camp featuring Shane Decker & Jim Ackerman in Atlanta. We're here in conjunction with the SJTA's Atlanta summer show, and it's been a great 2 days, just like Denver was last week.
LOTS good material. Lots of good people!

08/02/2017

Wow -
Our exclusive jewelry sales & marketing boot- camp is off to a FANTASTIC start!
Mr. Shane Decker led off and he is rolling! Such a wealth of incredibly powerful information about professionaly ASSISTING people in getting what they want.
Mr. Jim Ackerman bats clean-up this afternoon.
Great day!!

07/18/2017

My goodness time flies! I promised to finish that last post & this is the first chance I've had to get back to it. Sorry!!
So - In asking this lady why a realtor or homeowner should hire her, she mentioned a bunch of stats about how homes sell faster and for a higher percentage of asked price when staged properly, but she couldn't quote sources...
I advised her to do a bit of research and gather rock solid facts from respected industry sources that she could quote. Then I advised her to use those in her introductions, like:
"How would you like to be able to sell homes in, on average, half the time and for a much higher percentage of the asking price?"
We covered a lot more ground than that, but it was fun to feel her excitement build as we talked.

07/06/2017

Conducted a free Marketing Fitness Check-up with a lady who just started a Home Staging business in Mississippi (yes, she attended my presentation to their Chamber of Commerce last week.)
She is puzzled over how to get a warmer response from the real estate agencies she contacts. I advised her to broadcast her messages on WIIFM - everyone's FAVORITE radio station! In case you're wondering, WIIFM stands for "What's in it for ME?" and it really is everyone's favorite. EVERY human being listens to it all the time, and we respond to messages broadcast on that frequency...
More in my next post!

07/01/2017

Just wrapping up a week-long visit to Carter's Jewelry in Petal, MS.
Chae Carter and her crew are dedicated to excellence, beauty, and value in all aspects of their business.
We spent a LOT of time this week learning how to gain understanding of what their customers are really trying to do - focusing, first and foremost, on them and their loved ones, before even thinking about products..
Chae also lent me to Petal's Chamber of Commerce, and we had a GREAT discussion on Marketing Principles and how to apply them in a small business. They scheduled us for 2 full hours, and we could have gone another one at least.
It's been a great week, Chae! Glad we could make it happen. We're looking forward to big and exciting things for you and your team.