SMG Consulting

03/19/2026

This must be what Ford dimensional chest looks like.🤣🤣🤣🤣

03/18/2026

Great job Jeff. Best of luck…

SOUTH LAKE TAHOE, Calif. – President Jeff DeFranco, who has been at Lake Tahoe Community College (LTCC) since 2012, announced he would be leaving his position at the end of the academic school year. “I...

03/18/2026

I agree

11/18/2024

I did something: "Strategy and Creativity Matter; Notes from the Road: Experiences, Insights, and Perspectives from Along the Way,” is now available in paperback via Amazon. It offers my insights into tourism strategy from my years of experience. Thought-provoking articles on a range of tourism issues. Including why strategic plans often fail, developing a strategy for a technological world, managing the uncertain nature of tourism, and so much more. Available on Amazon.

01/17/2024

https://www.smgonline.net/post/institutional-investors-in-tourism-destinations-some-things-to-think-about

10/03/2023

Check out my blog post

Is it time for DMOs to Rethink SWOT? Almost every DMO nationwide uses a SWOT analysis somewhere in their organization. Be it a strategic plan, a tourism development plan, or a marketing plan. SWOT analysis has become a standard insert for decades. But has it been used well, how influential is it in....

06/05/2023

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03/21/2023

This is a classic example of the excess of tourusm. Many destinations have a mindset of more is always better, until it isn’t.

https://apnews.com/article/miami-beach-spring-break-shootings-curfew-8b72d3ad074f087025fbcd828ce6c79c

01/07/2023

Thanks to Noble Studios for a great conversation.

We discussed sustainable tourism, overtourism, and other issues related to travel and tourism marketing with industry thought leader Carl Ribaudo.

10/13/2022

I am pleased to announce the release of a new series of articles, "Strategy Matters" for Destination Marketing Organizations. The first article, Strategy is Not Planning, and the second article, Metric Centric Vs. Strategy Centric Are DMOs Missing the Forest from the Trees? The third article So, your DMO has a New Strategic Plan, Now What? The series is designed to challenge some current thinking about strategy and planning in the tourism industry.

Issue # 16 (955 Words/4 Minutes) Strategy is Not Planning “The real heart of strategy is in the mind of the strategist.” Max McKeown I first came upon the concept of strategic planning as a graduate business student. I had taken a class in strategic planning, which was new and all the rage at th...