Pierson Media

12/17/2024

Cyber threats are evolving❗️Will your website withstand the test of 2025?

Data breaches can cost businesses millions and their customers’ trust. From SSL encryption to multi-factor authentication, securing your website is essential. Don’t leave your business vulnerable.

Take action today! Ask us how to safeguard your website. ✅

11/23/2023

🦃🍁 Whether you celebrate Thanksgiving or Friendsgiving, or are in the 27% of people who have already decorated for Christmas, you’re bound to be somewhere wearing your stretchy pants today! While you wait for dinner to be ready, and in between football games, enjoy a few fun facts about the holiday.

🧡 Happy Thanksgiving from Pierson Media.

11/01/2023

🔥 Every business owner wants a website that will look great and provide the best user experience (UX) for their customers. UX is about the feeling a customer has when interacting with your page, and it should motivate them to continue coming back (and to buy your product!).

But with so many websites out there, how do you make yours stand out? What elements come together to create an effective, user-friendly, and aesthetically pleasing website that serves its purpose?

🤓In this article, we'll break down the key ingredients every good website needs and provide real examples by taking a look at the well-designed website for the popular South Florida restaurant, Giardino Salads. (www.giardinosalads.com).🥗

Read the full article on our website by clicking below. 👇

With so many websites out there, how do you make yours stand out? What elements come together to create an effective, user-friendly, and pleasing website?

03/24/2023

🤔 Are you frustrated with business websites? You're not alone. According to a recent study by MarketingProfs, people have a lot of gripes when it comes to business websites. Visitors encounter at least one frustration fa cto (slow page loads and rage clicks) in 36% of visits!

The biggest complaints include slow load times, confusing navigation, and a lack of mobile optimization. And let's not forget about those pesky pop-ups and auto-play videos that seem to plague every website.

But here's the good news: Pierson Media is here to help. Drop us a message when your website has a need for speed!

https://loom.ly/UjMPsx0

Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in over a third of their sessions. See the research.

03/23/2023

Website owners far and wide—we're excited to share our ADA accessibility cheat sheet that's available on our website! 🎉

We know that web accessibility can be a complicated topic, and it can be tough to know where to start. That's why we've created this cheat sheet to help make web accessibility easier to understand. 📃

Our cheat sheet covers the basics of web accessibility, including:
✅ what it is
✅ why it matters
✅ what you can do to make your website compliant with ADA guidelines.

We've also included some tips and tricks to help you get started.

Whether you're a website owner, designer, developer, or just someone who wants to learn more about web accessibility, this cheat sheet is for you. Download your copy of the ADA accessibility cheat sheet today. When you're ready to open your website doors to all, we're here to help!
https://bit.ly/3FHWm8w

03/20/2023

Breaking news this week from TikTok! The app is rolling out automatic 60-minute daily limits for accounts that belong to teens. The goal? To stop their scroll and encourage them to think about how long they've been staring at their screen. 📲

But teenage users will be able to enter a passcode on prompt to extend their time—doesn't sound like much of a roadblock to us. 🚫

The new features is part of an effort by social media companies to address concerns about how social media effects young people's mental health. But some experts are skeptical these measures will make much of a difference. (Us, too. 🤔)

What do you think? Is this a trend other social platforms should adopt?

03/17/2023

Happy St. Patrick's Day from our team! ☘️ We hope you're sporting green and celebrating with good company.

We invite you to give the luck of the Irish a little help. Give our team a shout, and let us show you how digital marketing can boost your business!
Piersonmedia.com/contact-us

03/16/2023

Calling all digital trailblazers! 🔥 Our latest blog post is a game-changer for website accessibility and compliance testing.

Discover the inside scoop on website accessibility best practices and learn how to ensure your website is inclusive for all users. Check out our complete guide on our website now, and stay ahead of the game! 💻🚀 https://loom.ly/GKeWo68

Do your part to maintain a safe online environment with website accessibility testing. See the simple steps to give access to all!

03/15/2023

Lights, camera, action: LinkedIn Live is here. 🎥

Video streaming is accessible to anyone with a stable internet connection, and is a highly consumable way to get your message out to the masses. Almost 40% of consumers (including YOUR customers) prefer video. 📲

LinkedIn Live helps you connect with your target market with content they crave. Sprout Social shares some awesome tips for getting started.
👉 https://loom.ly/4DP2aL0

For B2B brands and creators, LinkedIn Live is a brilliant way to educate your audience. This post explains how to get started with streaming.

03/14/2023

Offering a fully-accessible website is more than checking a box for compliance—it's just the right thing to do. But that doesn't mean navigating accessibility is easy.

What is your biggest burning question about making your website more accessible? Drop your thoughts here in the comments—let's build a better virtual world for all users! 🖥️🌍

03/14/2023

Generic customer experiences? Not on our watch. AI will help replace them with interactions that leave a lasting impact. Businesses are using AI to revolutionize their personalization strategies, from product recommendations to automated conversations.

Check out what some of these forward-thinking companies are doing with AI personalization:
🤖 Netflix using AI-driven customer profiling to not only profile audiences, but drive original programming content

🤖 McDonalds is using predictive analytics to anticipate customer needs based on their preferences, the time of day, and even the current weather (“Would you like a hot cup of coffee on this chilly morning?” - McDonalds)

What are the coolest ways you’ve experienced ?