09/03/2026
๐๐ก๐ ๐๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ ๐ข๐ฌ๐งโ๐ญ ๐ฐ๐ซ๐จ๐ง๐ . ๐๐ญโ๐ฌ ๐๐จ๐ข๐ง๐ ๐๐ฑ๐๐๐ญ๐ฅ๐ฒ ๐ฐ๐ก๐๐ญ ๐ฒ๐จ๐ฎ ๐ญ๐ซ๐๐ข๐ง๐๐ ๐ข๐ญ ๐ญ๐จ ๐๐จ.
Optimize for ๐๐ฅ๐ข๐๐ค๐ฌ, and it will find you more clicks.
Optimize for ๐๐ก๐๐๐ฉ ๐ฅ๐๐๐๐ฌ, and it will find you more cheap leads.
That sounds like the system is working.
๐๐ฎ๐ญ ๐ฐ๐ก๐๐ญ ๐ข๐ ๐ข๐ญโ๐ฌ ๐ฅ๐๐๐ซ๐ง๐ข๐ง๐ ๐ญ๐ก๐ ๐ฐ๐ซ๐จ๐ง๐ ๐๐๐๐ข๐ง๐ข๐ญ๐ข๐จ๐ง ๐จ๐ ๐ฌ๐ฎ๐๐๐๐ฌ๐ฌ?
The algorithm doesnโt know whether a lead:
๐๐ก๐จ๐ฐ๐๐ ๐ฎ๐ฉ.
๐๐๐ฌ ๐ช๐ฎ๐๐ฅ๐ข๐๐ข๐๐ ๐๐ฒ ๐๐๐ฅ๐๐ฌ.
๐๐๐๐๐ฆ๐ ๐๐ง ๐จ๐ฉ๐ฉ๐จ๐ซ๐ญ๐ฎ๐ง๐ข๐ญ๐ฒ.
๐๐ฅ๐จ๐ฌ๐๐.
๐๐๐ง๐๐ซ๐๐ญ๐๐ ๐ซ๐๐ฏ๐๐ง๐ฎ๐.
Unless you give it those signals.
Without them, the platform may become extremely good at producing ๐ฆ๐จ๐ซ๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ญ๐ข๐ฏ๐ข๐ญ๐ฒ ๐ฒ๐จ๐ฎ ๐๐ฌ๐ค๐๐ ๐๐จ๐ซ without producing more of the business outcome you actually wanted.
Thatโs the difference between optimizing for:๐๐๐ฌ๐ฒ ๐ฌ๐ข๐ ๐ง๐๐ฅ๐ฌ โ ๐๐ฅ๐ข๐๐ค๐ฌ โ ๐
๐จ๐ซ๐ฆ๐ฌ โ ๐๐ก๐๐๐ฉ ๐๐๐๐๐ฌ
and optimizing toward:๐๐๐ฌ๐ฒ ๐ฌ๐ข๐ ๐ง๐๐ฅ๐ฌ โ ๐๐ฅ๐ข๐๐ค๐ฌ โ ๐
๐จ๐ซ๐ฆ๐ฌ โ ๐๐ก๐๐๐ฉ ๐๐๐๐๐ฌ
So the better question isnโt:
โ๐๐ฌ ๐ญ๐ก๐ ๐๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐ข๐ง๐ ?โ
Itโs:
โ๐๐ก๐๐ญ ๐๐ซ๐ ๐ฐ๐ ๐ญ๐๐๐๐ก๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ ๐ญ๐จ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ข๐ฌ ๐ฏ๐๐ฅ๐ฎ๐๐๐ฅ๐?โ
๐๐ป ๐๐ ๐ฒ๐จ๐ฎ ๐๐จ๐ฎ๐ฅ๐ ๐๐๐๐ ๐ญ๐ก๐ ๐๐ฅ๐ ๐จ๐ซ๐ข๐ญ๐ก๐ฆ ๐จ๐ง๐ฅ๐ฒ ๐๐๐ ๐ฌ๐ข๐ ๐ง๐๐ฅ, ๐ฐ๐ก๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ฒ๐จ๐ฎ ๐๐ก๐จ๐จ๐ฌ๐?
๐ โ ๐๐ง ๐๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญโ๐ฌ ๐๐๐ฌ๐ฒ ๐ญ๐จ ๐ ๐๐ง๐๐ซ๐๐ญ๐
๐ โ ๐๐ง ๐จ๐ฎ๐ญ๐๐จ๐ฆ๐ ๐ญ๐ก๐๐ญ ๐๐ซ๐๐๐ญ๐๐ฌ ๐ซ๐๐๐ฅ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฏ๐๐ฅ๐ฎ๐
Or is there a ๐?
What signal would you want the algorithm to learn from?