03/17/2026
There’s a lot of conversation right now about using AI in business. I use it too. It’s helpful for research, brainstorming, and speeding up certain parts of the work. But there are still things it simply cannot do.
AI hasn’t lived a life. It hasn’t built a business, navigated difficult clients, made judgment calls, developed taste, or learned from years of experience. It can generate ideas, but it can’t replace the perspective that comes from actually doing the work. That perspective still belongs to the person behind the business.
Technology will keep improving and it should. But the most meaningful parts of building a brand or running a business still come from human judgment, creativity, and lived experience.
Use the tools. Just don’t replace yourself with them.
