Curley Direct

06/22/2021

What marketing services do you offer?

While our business started more than 30 years ago as a print and direct mail marketing agency, we’ve grown to include a full menu of digital marketing services, too. Want to learn more? Message us.

06/09/2021

The perks of working with a local printer...
1. Great customer service. We can efficiently troubleshoot issues before they arise because we are familiar with your business and your account.
2. We take the time to walk customers through the printing process. You’re not just another number. Don’t know what a “full bleed” refers to? We can explain it and any other questions you may have so you get exactly what you had envisioned.
3. We educate clients on the latest, greatest technologies and marketing techniques that would work well for their individual business. We never take a “one size fits all” approach.
4. Local experience. We’ve been working with businesses in our community for 30+ years, we know our local market well, and have seen what works.
5. A wide network allows us to give you additional advice and local resources for getting your business’ marketing message out.

If you are overwhelmed with all the different ways you can market your business, you aren’t alone. We can help you avoid costly mistakes while getting the most out of your marketing dollars.

There is no risk in giving us a call and inquiring about your next marketing campaign.

05/25/2021

The Cape’s booming real estate market has been one of the few bright spots during the pandemic. Last July, we broke a record for the most volume in real estate sold, a 93% increase in volume from July 2019, while the year-to-date volume of sales is up 21.6% overall.

These new movers are a great opportunity for local businesses to expand their customer base. Did you know…

USPS records are updated regularly? With that information, we can purchase mailing lists of new movers to the area, which can be used for direct mail marketing campaigns as well as online ads. Targeting new movers is especially effective for landscapers, home contractors, dentist offices, and other local service-related businesses.

03/31/2021

Spring is finally here, which also means spring appeals season has officially begun! To celebrate, I wanted to share three tried-and-true strategies we’ve used to increase response rates for our :

PERSONALIZATION: You can personalize so much more than just the greeting! We can auto-populate the donation reply card with a suggested donation based on what was donated by the recipient last year. We can also pre-address the reply envelope to make it even easier for people mail their donations.

STAND OUT FROM THE CROWD – Enhance your mailer with a crisp, clear poly bag that intensifies the color and design of the postcard or event invitation resting within, while adding a professional look and feel to the print piece. We’ve seen impressive response rates for mailers that are encased in these clear envelopes. Eco-friendly compostable clear bags are also now available.

ADD A DONATION INCENTIVE: Co-brand with other local businesses to offer donation incentives, like a gift card from a local restaurant or an entry into a contest to win a basket full of local goods. Co-branding allows you to get your organization in front of your co-branders’ audiences while also helping to promote their goods, services and good deeds. It's a win-win!

03/12/2021

Restaurants may see an uptick in revenue for up to 7 weeks with the passing of the COVID-19 relief bill, according to Bloomberg Intelligence. Finally, some good news for the ! http://bit.ly/3vc81pk

The $1,400 stimulus checks in President Biden’s stimulus plan could lift restaurant sales by up to mid-single digits for seven weeks, Bloomberg Intelligence says

03/02/2021

Here are 10 Ways to Let Customer Know You're Open for Business...
1. Mail a postcard announcement or offer to both potential and existing customers.
2. Display an outdoor banner or sign.
3. Update your website with new hours and specials.
4. Drive foot traffic to your location by updating online business listings, including Google My Business, Bing Places, Yelp, Foursquare, Tripadvisor, etc.
5. Use social media: update your cover photo, post to community pages, and encourage others to share your content.
6. Serve online display or video ads in real-time to visitors at nearby hotels, beaches or local attractions.
7. Run a social media ad campaign, targeting an existing list of customers or a new audience defined by geo, interests, and behaviors.
8. Send an eblast to your existing email list of customers or target new customers programmatically by geo, interests, and behaviors.
9. Run an SEM campaign and have your business show up at the top of the search engine results page when someone searches for your services or products.
10. Reach out to your local Chamber of Commerce, the media and online content providers to share your opening date and any news about your business.

What channels are you using to let customers know you are open for the season?

02/17/2021

Is your website ready for Google’s Page Experience Update in May?

While past Google updates focused on content, site construct and backlinks, this update will focus on positive user experiences.

According to Google: “Great page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page.”

Some key factors to consider:
Is your website mobile-friendly?
Do you provide safe browsing/ HTTPS security?
Do your pages load quickly?
Do you use intrusive pop-up ads?
How does your website's usability compare to other websites in your industry?

Not sure how your website stacks up? We can run a full SEO audit on your website for FREE. A full website audit takes around 5 business days to complete and includes an analysis of how your website compares to others in your industry. If you’d like a website audit, feel free to email me at [email protected].

02/01/2021

It comes as no surprise to us that direct mail marketing is one of Forbes' "5 Marketing Channels to Stay on Top of in 2021."
What channels are you using to reach customers?

Although we cannot predict the outcome of how this year will pan out, we can still pivot our strategies to maximize marketing opportunities.

12/24/2020

12/03/2020

This captures the spirit of the holiday season. Such a kind and thoughtful gesture. If you know of a family who is in need of a cord of wood this winter, please email your story to [email protected] by Dec. 7. DeMelo Brothers Inc has given away one cord already and would like to give away another.

Please Share this post! Do you know a family in need of Firewood this Winter? DeMelo Brothers would like to donate a Full Cord to a Cape Cod family in need. Maybe they lost their job or hours were reduced at work. Whatever the case. We’ll pick one family. We donated yesterday to a family and we’d like to do one more. Please e- mail their story or your own by Monday December 7th to : [email protected]

11/25/2020

Despite all its hardships and challenges, we have a lot to be thankful for this year... We managed to expand our digital marketing services, build an online print store, and spend time connecting with our customers old and new.

Although we try to count our blessings each and every day, this Thanksgiving promises to have an extra helping of gratitude on the table.

From all of us at Curley Direct/ Xero In Marketing, we wish you all a happy and safe Thanksgiving!

10/08/2020

If you're in the world of real estate, direct mail is one of the most effective ways of marketing your services and listings. Not only is it a great way to target local clients, but you can also showcase pictures. Click here for more advice:

To be a top-selling real estate agent is the hope of every realtor, and to be one, you need to have some mastery of sales and marketing.