05/15/2026
This week in agency land, I tackled a difficult client situation — and it reminded me why social media guidelines are non-negotiable for every organization.
No matter the size of your brand, you need written guidelines that cover:
✅ What can be posted
✅ Who can post it
✅ How it should visually look
And don’t sleep on employee governance. Having clear expectations for how your team shows up on social media is one of the BEST preventative measures you can put in place.
Guidelines aren’t just rules — they’re how you protect and accurately represent your brand.
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