Paladin PPC

08/14/2026

Shoutout to Rev'd Up Fun for inviting us out to their VIP Launch Party for their latest gaming experience: Lucky Putt!

They are the ONLY place in Michigan that has it.

Very fun to play, it is a new spin on traditional mini-golf where you don't even need to carry around a pencil and paper, the scores are tracked for you, and it's much more about accuracy and speed.

Learn more:

Experience Lucky Putt at Rev'd Up Fun in Woodhaven, MI. Award-winning tech-tracked mini golf is coming soon. Sign up to be notified when it opens.

07/30/2026

Maybe you’ve been thinking about coming. 💛

A Gathering for Grievers is simply a place to come as you are.

There’s no expectation to share your story or have the right words. Come for dinner, listen to Sara Rian, write if you’d like, connect with others who understand, or simply be in a space where grief doesn’t need to be explained.

We’re already halfway to capacity, and we’re intentionally keeping this gathering small and personal.

The evening is completely free, but registration is required.

Register here: https://www.zeffy.com/en-US/ticketing/gathering-for-grievers-with-guest-speaker-sara-rian

07/22/2026

The amount of times I've told a prospective client that I don't have a "magic wand" is too high to count.

There is no magic button.. or wand marketers have (no matter what they may promise during a sales call) that is going to guarantee results for your business.

Before running a single ad, you have to ask yourself:

🔷 Are the systems I have in place ready and able to support an influx of new opportunities?

🔷 What is my organic footprint right now before even starting ads?

🔷 Have people even heard about me in any way before they see an ad for my business in front of them?

Marketing is a megaphone for your message. Not a magic wand for your bottom line.

07/04/2026

07/02/2026

Word of mouth isn't a marketing strategy. 🚩

It's great when it happens, but it's not something you can count on to fill next month's schedule. If your leads only come from referrals, your growth is capped by how many people happen to talk about you.

Paid ads change that. Instead of waiting to get mentioned, you show up right when a homeowner needs your service.

Want a pipeline you can actually count on? Let's chat 👉 paladinppc.com

06/03/2026

06/03/2026

🏠 Imagine a homeowner searches 'AC repair near me' at 9pm — and instead of filling out a boring form, they chat with your business RIGHT inside the Google ad and book an appointment on the spot.

That's what Google's new Business Agent for Leads does. It's rolling out now, and it's built for businesses like yours.

At PaladinPPC, we're already watching this closely for our HVAC, plumbing, and roofing clients. More qualified leads, less friction. That's a win.

Drop a 🔥 if you want to be first to know when it's ready for your campaigns!

04/23/2026

🚨 NEW BLOG: https://paladinppc.com/blog/hvac-ppc-advertising/

When a homeowner’s AC dies in July, they are not scrolling social media or waiting for a mailer to arrive.

They are on Google, searching for someone who can come out TODAY.

HVAC PPC advertising puts your company in front of that person at exactly that moment. No other marketing channel can match that level of timing and intent!

Need help with your paid ads strategy?

Let's connect for FREE: https://paladinppc.com/schedule/

04/16/2026

Many Contractors Are Flying Blind! 🛩️

Real quick question... do you know what a lead should actually cost for your trade in your market?

Most contractors don't. They're spending money on Google or Meta, maybe working with an agency, maybe running things solo, and they have no idea if what they're paying per lead is good, bad, or way too much.

So we built a free Lead Cost Calculator. Pick your trade, your market size, your average job value, and your monthly budget.

It takes about 30 seconds. No email required.

This is based on 7+ years of running PPC campaigns for contractors. Not guesswork. Real data.

Try it free 👇

🔗 paladinppc.com/paladin-lead-calculator/

04/11/2026

How Much Should Your Home Service Leads Cost? Check out our new YouTube video and the free calculator on our website!

Most contractors have no idea what their leads should actually cost — or what kind of return their ad budget should produce. This free lead cost calculator g...