Paladin PPC

04/23/2026

🚨 NEW BLOG: https://paladinppc.com/blog/hvac-ppc-advertising/

When a homeowner’s AC dies in July, they are not scrolling social media or waiting for a mailer to arrive.

They are on Google, searching for someone who can come out TODAY.

HVAC PPC advertising puts your company in front of that person at exactly that moment. No other marketing channel can match that level of timing and intent!

Need help with your paid ads strategy?

Let's connect for FREE: https://paladinppc.com/schedule/

04/16/2026

Many Contractors Are Flying Blind! 🛩️

Real quick question... do you know what a lead should actually cost for your trade in your market?

Most contractors don't. They're spending money on Google or Meta, maybe working with an agency, maybe running things solo, and they have no idea if what they're paying per lead is good, bad, or way too much.

So we built a free Lead Cost Calculator. Pick your trade, your market size, your average job value, and your monthly budget.

It takes about 30 seconds. No email required.

This is based on 7+ years of running PPC campaigns for contractors. Not guesswork. Real data.

Try it free 👇

🔗 paladinppc.com/paladin-lead-calculator/

04/11/2026

How Much Should Your Home Service Leads Cost? Check out our new YouTube video and the free calculator on our website!

Most contractors have no idea what their leads should actually cost — or what kind of return their ad budget should produce. This free lead cost calculator g...

04/10/2026

When's the last time your ads brought back $32 for every $1 you spent?

That's exactly what happened for a long time contractor client of ours. $2,648 in Meta Ads turned into $85,000 in revenue and a calendar booked 3 months out before deck season even peaked.

No gimmicks. No inflated numbers. Just the right strategy, the right timing, and real project photos doing the selling.

If your marketing isn't filling your pipeline months ahead of schedule, something's off. Let's talk about what's possible for your business.

Book a free strategy call at paladinppc.com/schedule

04/06/2026

We've just launched a new calculator for the Home Service Trades!

After 8+ years of managing Google and Meta ad campaigns for contractors, the question I hear more than any other is:

🤔 "How much should I be paying per lead?"

The honest answer has always been "it depends".. on your trade, your market, your job values, your budget. There's no "magic" number.

So we built a tool that does the math for you.

The Paladin Lead Cost Calculator lets you plug in your trade, market size, average job value, and budget; and in 30 seconds it shows you realistic CPL ranges, estimated monthly leads, projected booked jobs, and your expected return on ad spend.

All based on real 2025–2026 industry benchmark data.

No email required. No sales pitch. No catch. Just the numbers.

We built this because we're tired of seeing contractors either overpay for leads without knowing it, or avoid ads entirely because they can't figure out if the math works for them. Now you can see for yourself before spending a single dollar.

Link in the comments.

If you know a contractor who's thinking about running ads (or wondering if their current ads are working), send this their way!

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04/06/2026

Need a commercial HVAC company that can get the job done right in the snap of a finger? Check out Crosswind Mechanical!

04/03/2026

👀Keep your eyes peeled for a brand new tool we'll be launching on Monday!

03/31/2026

It's not even April and one of our contractor clients is already scheduled out to June. 🗓️

Let that sink in.

No scrambling for leads. No slow months. Just a full calendar and the confidence to plan ahead.

Quick question — does YOUR marketing do that for you? Do you know what your schedule looks like 3 months from now?

If not, it might be time for a different approach.

📅 Let's chat → paladinppc.com/schedule

03/27/2026

A local junk removal company even with a 5-star Google reputation still had more gaps on their calendar than they wanted. Referrals weren't cutting it anymore.

We built them a Google Ads campaign from scratch. One month later? 👇

✅ 11 new clients
✅ $8,650 in revenue
✅ 4.1X return on ad spend

No massive budget. No gimmicks. Just a system that puts the phone in front of people already searching for junk removal in their area.

If you run a home service business and you’re tired of waiting for the phone to ring — this is how you fix it.

📖 Full case study: https://paladinppc.com/case-studies/irongrade-solutions-google-ads/

📞 Book your FREE consultation: https://paladinppc.com/schedule/

03/18/2026

Real talk for contractors: Google Ads got 45% more expensive in the last year.

But here's the thing—the guys complaining about costs are running the same campaigns they set up in 2023.

The ones crushing it? They're testing. Tweaking. Tracking what actually converts.

Your competitors are cutting budgets. That's your opportunity to own your market while clicks are available.

Just don't waste them on lazy campaigns.