Pappas MacDonnell

12/16/2024

Congrats, Pantone, on simultaneously choosing the 2025 Color of the Year and the 2025 Euphemism of the Year.

For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.

12/10/2024

We asked AI to tell us the top stories of 2024. It went above and beyond. Way beyond.Read more

12/06/2024

As chosen by Oxford’s lexicographers. Or as those with brain rot might say, “Lexi-what?”

"Brain Rot" has been dubbed Oxford's 2024 Word of the Year.

11/21/2024

Sniffing out camel meat and diseased fruit is a job? “Ah, the road not taken,” said our Chief Canine Officer Theo, wistfully. https://www.washingtonpost.com/dc-md-va/2024/11/18/beagle-brigade-customs-border-protection-dulles-airport/

Meet the Beagle Brigade patrolling Dulles International Airport for plants and meat products that travelers are prohibited from bringing into the country.

11/15/2024

If a brand as savvy as Nike could fall down a digital rabbit hole, anyone could. See how they bought into a myth about data-driven success.

If a brand as savvy as Nike could fall down a digital rabbit hole, anyone could. See how they bought into a myth about data-driven success.Read more

11/11/2024

Apparently, this is Glinda the Very Bad, Naughty Witch. Just goes to show how important a good proofreader is.

Toymaker Mattel intended to refer consumers to the “Wicked” movie’s landing page. The “misprinted, incorrect website is not appropriate for children,” it said.

11/07/2024

We were wowed by our client Cavnue’s technology. Not surprised to see that Time Magazine is on board, too!

Find out why Cavnue Connected and Automated Vehicle Corridor made this year's list

10/31/2024

Happy Halloween from our Chief Canine Officer Theo!

10/25/2024

Big thanks to the Apple Store staff in Norwalk, CT for our group demo of the Vision Pro. We petted dinosaurs, explored Yosemite and went to the moon. Then we drove home in traffic on I-95.

10/18/2024

Taken as a whole, small business is a powerhouse. So why doesn’t it get its due?

Sometimes life comes full circle. Once upon a time we dreamed of building a successful marketing agency.Read more

10/10/2024

You’ve got to sweat the small stuff in life. And really, what’s smaller than an icon?

Effective icons depend on recognizability and interpretation. Evaluate them with methods appropriate for your specific research questions

10/04/2024

If it ever gets to the point where dating requires a creative brief and comms plan, you know we’re ready.

Using PowerPoint presentations, business cards and billboards, some daters are taking their own approach to finding love.