04/17/2021
🔥How My Dealerships Maximize ROI by Mastering Lead Handling and Leveraging automations 🔥
Honestly if you want to stand out from the dealers in your area having a really good follow up strategy is gonna make you sell so many cars than your competitors and I guarantee you that.📈
Many dealers I've spoke with say "I do follow up all the time and we're great at it"😒
But in reality their calling leads once and giving up. They send one text and give up. They even take hours or even days to get back to a lead who is very interested in a vehicle! 👎
Every lead should be treated like a potential sale. When a lead comes in, it is essential to contact that lead as quickly as possible, because leads can go ice cold very quickly. Contacting a lead within the first 7 minutes has been proven to show the best results.
Consistent and systematic follow up is key when handling leads.
It has been shown that a sale takes on average 5-18 touch points. Following up everyday by text, email, and phone call, will get 90% of leads to respond and spark their interest in buying a car from you. Having a system in place to track and contact these leads all in one place will make follow up and lead handling much more efficient.
You should be utilizing automations to do the heavy lifting for your team so that you can immediately respond to these leads.
With these automations in place it supplements your human interaction with your leads (notice how I didn't say replace)
By implementing this simple strategy for your business, you will maximize the money you spend on your advertising. Dm me to find out what systems we are using to automate our follow up!