Lakes Marketing and Print

09/18/2026

There is something comforting about holding a printed piece, isn’t there? Print is emotional. It feels solid, real, and trustworthy. When you send direct mail, your customers feel it, too.

It’s no wonder that tangible materials generate 70% higher brand recall than digital ads. Physical mail gets read, remembered, and acted upon.

In a world drowning in screens, print cuts through.

09/16/2026

It takes time for the seeds you plant today to germinate into future business. Essential to all of this is the need to communicate effectively with your target audience. Consult with us to learn how our technology and expertise can support these efforts.

09/11/2026

09/10/2026

Kroger put paper coupons back in its weekly flyers after shoppers got fed up with apps and barcode scans. In our latest blog post, we look at why coupons, catalogs, and even books are all gaining ground again, from the one third of consumers who say digital coupons fail half the time to the first growth in book sales in three years. A catalog on the kitchen table competes with nothing. A social post competes with everything.

https://lakesprint.com/resources/news_archive.html/article/2026/09/10/print-is-making-a-comeback-actually-it-never-went-away-

09/09/2026

58% of consumers feel overwhelmed by digital brand messages, and that climbs to 65% among higher income households.

59% of consumers keep direct mail to refer back to it later. Digital messages get scrolled past. Print gets remembered. Print Works!

Source: Chief Marketer, Direct Mail Marketing Benchmark Report; CompereMedia

09/04/2026

Heavier-weight papers will cost more, of course, but for the right projects, the message will be better anchored in recipients’ brains and more likely to be shared with others.

09/02/2026

61% of marketers say brand personality matters more than ever. That's according to HubSpot's 2026 State of Marketing report, which surveyed 1,500 marketers navigating the AI era.

The reason: the internet is flooded with AI slop. Low quality. High volume. Zero human touch.

63% say they need more unique, human-centered content just to stand out.

This is print's moment. Something physical and well-crafted breaks through in a way AI content never will.

09/01/2026

Purchased lists have their place, but the data customers hand you directly is almost always more accurate and more useful. In our latest blog post, we share five ways to collect it, from offering something worth sharing for to asking at the right moment, like right after a purchase or when a customer is already updating their info. Better data starts with simply asking, and giving people a good reason to answer.

https://lakesprint.com/resources/news_archive.html/article/2026/08/27/the-best-marketing-data-comes-directly-from-your-customers

08/28/2026

Drip marketing is built on one core idea: lead nurturing. You send regular communications over time, often across multiple channels, to move a customer through the sales funnel.

Smart marketers know print has to be part of that mix. Direct mail belongs right alongside email, mobile marketing, and newsletters, deployed at the right stage of the sales process.

Skip print and you're not doing multichannel. You're doing partial channel.