Lakes Marketing and Print

Lakes Marketing and Print Since 1950 we've been creating beautiful prints and finding the right answer to our client's problems. Matching budgets - exceeding expectations.

A brochure is not a catalog. It is not meant to say everything to everyone. The most effective brochures are focused, in...
05/27/2026

A brochure is not a catalog. It is not meant to say everything to everyone. The most effective brochures are focused, intentional, and built for a specific purpose. Consider creating different versions for:

β€’ Different product lines
β€’ Different target audiences
β€’ Different events or campaigns

When your message is tailored, it resonates. And when it resonates, it converts.

Memorial Day exists because freedom has carried a human cost. The day is set aside to remember those who never came home...
05/22/2026

Memorial Day exists because freedom has carried a human cost. The day is set aside to remember those who never came home. It honors the sons, daughters, fathers, mothers, friends, and neighbors who gave their lives in service to the United States.

Your audience is busy. That means your message has one job. The moment someone lays eyes on it, they should know exactly...
05/20/2026

Your audience is busy.

That means your message has one job. The moment someone lays eyes on it, they should know exactly what you are selling, exactly what you want them to do, and exactly how to do it. No guessing, no digging, no second reads required.

Clear. Simple. Direct. That is what cuts through.

Need help crafting a message that works? Give us a call!

Ongoing communication, the kind that isn't always tied to a sales request, keeps your organization top of mind with cust...
05/12/2026

Ongoing communication, the kind that isn't always tied to a sales request, keeps your organization top of mind with customers. Frequent touchpoints cultivate recognition, which generates confidence, and confidence forms the bedrock of loyalty.

A little Printspiration for you this Wednesday morning!There are so many ways Print can help your company thrive, from b...
05/06/2026

A little Printspiration for you this Wednesday morning!

There are so many ways Print can help your company thrive, from brand awareness to direct mail, signage to packaging. The possibilities are endless.

Reach out to us to learn how we can put Print to work for you. It's what we do!

Most digital ads never register. Research shows the average person consciously notices fewer than 100 ads per day, despi...
05/05/2026

Most digital ads never register. Research shows the average person consciously notices fewer than 100 ads per day, despite being surrounded by thousands. The rest get scrolled past, skipped, or filtered out before they land.

This is not a reason to abandon digital. It is a reason to make sure print is in your mix. Mail gets picked up, held, and read in a way that a banner ad never will. If your marketing has to work harder today, and it does, that is exactly where print earns its place.

𝐍𝐎, πˆπ“'𝐒 ππŽπ“ π€πˆ. πˆπ“'𝐒 𝐂𝐀𝐋𝐋𝐄𝐃 ππ”ππ‚π“π”π€π“πˆπŽπ. π“π‘πž 𝐞𝐦 𝐝𝐚𝐬𝐑 𝐒𝐬 πŸ“πŸŽπŸŽ 𝐲𝐞𝐚𝐫𝐬 𝐨π₯𝐝. 𝐒𝐭𝐨𝐩 𝐛π₯𝐚𝐦𝐒𝐧𝐠 𝐒𝐭 𝐨𝐧 𝐭𝐑𝐞 𝐫𝐨𝐛𝐨𝐭𝐬.We ran across this...
05/01/2026

𝐍𝐎, πˆπ“'𝐒 ππŽπ“ π€πˆ. πˆπ“'𝐒 𝐂𝐀𝐋𝐋𝐄𝐃 ππ”ππ‚π“π”π€π“πˆπŽπ. π“π‘πž 𝐞𝐦 𝐝𝐚𝐬𝐑 𝐒𝐬 πŸ“πŸŽπŸŽ 𝐲𝐞𝐚𝐫𝐬 𝐨π₯𝐝. 𝐒𝐭𝐨𝐩 𝐛π₯𝐚𝐦𝐒𝐧𝐠 𝐒𝐭 𝐨𝐧 𝐭𝐑𝐞 𝐫𝐨𝐛𝐨𝐭𝐬.

We ran across this explanation of the em dash and why it's not safe to assume the content was created by AI. Credit to M.A. Rothman

I see it constantly now. Someone reads a post or an article and spots an em dash β€” that long horizontal line β€” and immediately declares it was written by AI. π“π‘πšπ­'𝐬 𝐚𝐧 𝐞𝐦 𝐝𝐚𝐬𝐑, 𝐝𝐞𝐟𝐒𝐧𝐒𝐭𝐞π₯𝐲 π‚π‘πšπ­π†ππ“. You know who else uses em dashes? People who actually learned how English punctuation works.

I don't normally step on this particular soapbox β€” and I commit authorial malpractice by never trying to sell you my books β€” but I've authored over 30 of them. Many have been international bestsellers. Well over 𝟏,𝟎𝟎𝟎,𝟎𝟎𝟎 𝐜𝐨𝐩𝐒𝐞𝐬 in print, translated into 7+ languages, sold around the world. I am, amongst many other things, an actual author. So let me give you a quick education your grammar teachers apparently skipped.

The em dash β€” this thing right here β€” is one of the most versatile punctuation marks in the English language. It's called an "em dash" because in traditional typesetting, it was the width of the capital letter M in whatever typeface you were using. It serves three primary functions. First, it sets off a parenthetical statement within a sentence β€” like this one β€” when you want more emphasis than commas provide but less formality than parentheses. Second, it signals an abrupt break in thought or a dramatic pivot. Third, it introduces an explanation or amplification of what came before it. Writers have been using it for centuries. Emily Dickinson used em dashes so obsessively her manuscripts look like they were attacked by a horizontal line. Mark Twain used them constantly in dialogue. So did F. Scott Fitzgerald. None of them had access to ChatGPT.

Now for a bit of trivia most people never learn. There's also an 𝐞𝐧 𝐝𝐚𝐬𝐑 β€” slightly shorter, the width of the letter N. The en dash has a narrower purpose: it connects ranges. Pages 12–44. The years 1941–1945. The New York–London flight. It's the dash between two things that are connected but distinct. Most people have never heard of it, and most fonts render it just barely shorter than an em dash, which is why almost nobody notices the difference.

Both have been part of formal typography since the invention of movable type in the 15th century. Gutenberg's typesetters used varying dash lengths to organize text. By the 18th century, printers had standardized the em and en dash as distinct glyphs with distinct grammatical functions. This isn't some modern AI invention β€” it's older than the United States.

And if you use Microsoft Word, they're trivially easy to type. An en dash is Ctrl + Minus on the numeric keypad. An em dash is Ctrl + Alt + Minus on the numeric keypad. Word also auto-converts two hyphens (--) into an em dash if you have autocorrect enabled. That's why you see me use them in my books and in my posts β€” because I know they exist and I know the keyboard shortcut.

The reason AI chatbots use em dashes frequently is because they were trained on well-written text β€” books, journalism, academic papers β€” written by people who knew the rules. The AI learned proper punctuation from proper writers. That doesn't make proper punctuation a sign of AI. It makes it a sign of π₯𝐒𝐭𝐞𝐫𝐚𝐜𝐲.

For the record, the only things I use AI for are conjuring up a quick graphic β€” like the image on this post β€” or as a shortcut for preliminary research. Think of it as a Google accelerator. The writing? That's all me. It has been for 30+ books and countless social media posts such as this one.

If you've reached the end of this post, you now know more about dashes than most people who graduated with an English degree. And the next time you see an em dash and your first instinct is to scream "AI" β€” maybe consider that what you're actually looking at is someone who paid attention in class. Or someone whose grammar teachers didn't fail them quite as badly as yours failed you.

π“π‘πž 𝐞𝐦 𝐝𝐚𝐬𝐑 𝐒𝐬 πŸ“πŸŽπŸŽ 𝐲𝐞𝐚𝐫𝐬 𝐨π₯𝐝. 𝐒𝐭𝐨𝐩 𝐛π₯𝐚𝐦𝐒𝐧𝐠 𝐒𝐭 𝐨𝐧 𝐭𝐑𝐞 𝐫𝐨𝐛𝐨𝐭𝐬.

Customer retention is one of the most valuable things you can invest in.When you stay connected with your existing custo...
04/29/2026

Customer retention is one of the most valuable things you can invest in.

When you stay connected with your existing customers through thoughtful, consistent communication, you're not just keeping their attention. You're building loyalty, encouraging repeat business, and creating people who genuinely talk about your brand.

A well-timed retention mailing can do a lot more than you might think.

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