Equine Publishing Concepts, Inc.

05/21/2026

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴. 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴.

This year has been a major step forward.

✔ Launching the new SouthWest Horse Trader website
✔ Expanding into a true performance horse marketplace
✔ Growing digital media and marketing services
✔ Building new educational and digital products for the equine industry

After decades in publishing and advertising, it’s exciting to combine industry experience with new digital tools and opportunities.

And we’re just getting started.

A new digital product launches later this month through ePublishing Concepts.

05/18/2026

𝗥𝗲𝗮𝗹 𝗵𝗼𝗿𝘀𝗲𝗺𝗮𝗻𝘀𝗵𝗶𝗽. 𝗥𝗲𝗮𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. 𝗡𝗼 𝗴𝗶𝗺𝗺𝗶𝗰𝗸𝘀.

We’ve been busy building.

✔ Launching the new Anti-Gimmick Horsemanship website
✔ Creating new training resources
✔ Developing the Anti-Gimmick Horsemanship 6-Step Series
✔ Releasing new digital products and free downloads
✔ Building a community focused on practical horsemanship

No shortcuts.
No gimmicks.
Just clearer communication, better fundamentals, and proven principles that make sense for real horses and real riders.

And we’re just getting started.

05/18/2026

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴. 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴.

This year has been a major step forward.

✔ Launching the new SouthWest Horse Trader website
✔ Expanding into a true performance horse marketplace
✔ Growing digital media and marketing services
✔ Building new educational and digital products for the equine industry

After decades in publishing and advertising, it’s exciting to combine industry experience with new digital tools and opportunities.

And we’re just getting started.

A new digital product launches later this month through ePublishing Concepts.

— Equine Publishing Concepts, Inc.

05/13/2026

Looking for a trail horse this summer? 🐴☀️

The May Internet Auction from Professional Horse Services features experienced trail and ranch horses, performance prospects, and even a cool pony.

Bidding opens May 16–17.

📍 View the catalog & register to bid:
https://bid.prohorseservices.com/ui/auctions/160510

Professional Horse Services, LLC has been producing horse auctions since 1979 and remains one of the most recognized names in the industry.

05/13/2026

Sometimes the best part of the day is just time spent with a good horse. 🐴

05/12/2026

There’s a lot happening in the horse industry this season — and keeping up with it all can be tough.

The SWHT Events Calendar is designed to help horse owners, competitors, buyers, sellers, and businesses stay connected to upcoming equine events across the industry.

🐴 Sales
🐴 Rodeos
🐴 Clinics
🐴 Breed Shows
🐴 Ranch Horse Events
🐴 And more

📍 Visit: swhorsetrader.com

05/11/2026

📣 BIDDING CLOSES TOMORROW EVENING • May 12 📣
🔥 The GALYEAN SELECT Online Auction

Bidding Open May 12th • 12–5PM CDT
2 SELECT two-year-old Mares & 2 Embryos Due in 2027
💥 🌟 Lot 4 – EMBRYO out of VS LADY IN RED and by FIIRE N ICE. Out of World Champion & World Champion producing dam of VS THE FIREMAN and by the Hot Young Sire, FIIRE N ICE, Multiple Futurity Champion and already a World Champion Sire. Due Early in 2027.

♦View the Online Catalog & BID at:
https://bid.prohorseservices.com/ui/auctions/160091

♦Or on the ProHorse Services App. Find links at:
https://www.prohorseservices.com/our-app

➡ Follow Updates on Kristen Galyean's page.

🔷 Hosted by Professional Horse Services, LLC

📣 BIDDING CLOSES TOMORROW EVENING • May 12 📣
🔥 The GALYEAN SELECT Online Auction
Bidding Open May 12th • 12–5PM CDT
2 SELECT two-year-old Mares & 2 Embryos Due in 2027
💥 🌟 Lot 4 – EMBRYO out of VS LADY IN RED and by FIIRE N ICE. Out of World Champion & World Champion producing dam of VS THE FIREMAN and by the Hot Young Sire, FIIRE N ICE, Multiple Futurity Champion and already a World Champion Sire. Due Early in 2027.
♦View the Online Catalog & BID at:
https://bid.prohorseservices.com/ui/auctions/160091
♦Or on the ProHorse Services App. Find links at:
https://www.prohorseservices.com/our-app
➡ Follow Updates on Kristen Galyean's page.
🔷 Hosted by Professional Horse Services, LLC.

05/08/2026

Most horse ads fail because they describe the horse…

instead of speaking the buyer’s language.

“Nice horse” doesn’t tell buyers anything.

Specifics do.

👉 Discipline
👉 Training level
👉 Job
👉 Experience
👉 Suitability

The clearer the wording, the faster the right buyers recognize the fit.

𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗯𝘂𝘆𝗲𝗿𝘀.

05/07/2026

This is the kind of horse we’re talking about when we say ‘using horse.'

Cowy. Sure-footed. Needs a job.

➡️ Full details listed on swhorsetrader.com.

SouthWest Horse Trader

11/28/2023

JUST IN TIME FOR CHRISTMAS & 2024 SHOW KICK-OFF!
🎠🏆👀 SHOP 98 HORSES! 🐴 NEW Bidding Dates! 🎯 👀🏆🎠
⭐⭐BIDDING OPENS NOVEMBER 29 ⭐⭐ CLOSES DECEMBER 2
https://conta.cc/3QRah0Y

⭐⭐BIDDING OPENS NOVEMBER 29 ⭐⭐ CLOSES DECEMBER 2 ⭐⭐ Download Printable Flyer Brought to you by: One Price Gets Your AD in Digital * Social * Web Advertise with us SouthWest Horse Trader Magazine | 155