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GoogleGoogle boasts one of the most recognizable logos in the world. It is seen by millions of people every time. And an...
02/11/2022

Google

Google boasts one of the most recognizable logos in the world. It is seen by millions of people every time. And another great example of creating a simple legible logo. But it could have ended very differently.

Ghostbusters"
29/10/2022

Ghostbusters"

Tokyo 2020The proposed logo for the 2020 Olympics was canceled for a completely different reason. Kenjiro Sano's logo us...
26/10/2022

Tokyo 2020

The proposed logo for the 2020 Olympics was canceled for a completely different reason. Kenjiro Sano's logo uses the letter T, a reference to Tokyo, and a red circle representing the sun and Japan. But when it was unveiled, Belgian designer Olivier Deby claimed the logo was completely stolen from his work for the Théâtre de Liège.

"Star Wars"Even movies have logos and they can be extremely important for big franchises. Like Star Wars, for example. L...
26/10/2022

"Star Wars"

Even movies have logos and they can be extremely important for big franchises. Like Star Wars, for example. Like any brand, a logo should contain a lot of information. It should tell us about the film's genre and what we can expect to see on screen.

FordEven the most respected designers created works that never came out. In 1966, Ford decided to refresh the design and...
26/10/2022

Ford

Even the most respected designers created works that never came out. In 1966, Ford decided to refresh the design and called in Paul Rand, the author of the IBM logo and dozens of others. Rand retained key features—ligatures between letters and a break in the O—but used more modern letter strokes. The tail of the letter "F" generally turned into a long oval frame.

It is clear that the finalist logos would now look much more outdated. At the same time, the existing Sony logo was time...
25/10/2022

It is clear that the finalist logos would now look much more outdated. At the same time, the existing Sony logo was timeless.

SonyFor more than 50 years, Sony has maintained its mark almost unchanged, but in the eighties, it almost adopted a very...
25/10/2022

Sony

For more than 50 years, Sony has maintained its mark almost unchanged, but in the eighties, it almost adopted a very strange logo. In 1981 the company celebrated its 35th anniversary. In honor of this, and just one year after the launch of the first Walkman, Sony held an international competition to modernize its logo

The logo is the central object of the corporate identity of any company. Often it carries some kind of history, and it i...
25/10/2022

The logo is the central object of the corporate identity of any company. Often it carries some kind of history, and it is difficult to imagine many well-known brands with a different logo. How would it be perceived with a different logo? Would he have lived to this day?

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