09/08/2026
Gary Vaynerchuk says social media is dead.
Before all of us social media marketers collectively update our résumés...there's a little more to it than that. Gary calls what we're living in now "interest media."
Instead of primarily seeing content from the people we chose to follow, algorithms have gotten incredibly good at serving us content based on what we're interested in RIGHT NOW. And that's actually a HUGE opportunity.
You don't necessarily need 100,000 followers for the right person to discover you anymore. Gary argues that individual content can now earn distribution based on how well it resonates with an audience, regardless of how large the creator's existing following is.
There's a catch (because there always is)...That person may have absolutely NO IDEA who you are.
They didn't follow you.
They weren't referred to you.
They didn't go looking for you.
The algorithm simply decided that something you said matched something they cared about.
So...
What does that one piece of content tell them about you?
That's why I think your brand story matters MORE in the age of interest media, AI, and infinite content.
And your brand story probably isn't what you think it is. It's not your résumé.
It's not your company history. It's not the obligatory "I've always been passionate about helping people..." paragraph on your About page.
Your brand story is the collection of experiences, beliefs, expertise, opinions, mistakes, wins, and stories that teaches someone:
Who are you?
What do you know?
Who do you help?
What do you believe?
And why the heck should I remember you?
That's what we are digging into on the next Social Surge:
Your Brand Story Isn't What You Think It Is (And That's a Good Thing).
We're talking about interest media, AI-generated noise, personal branding, storytelling, building a Story Bank, and how to become recognizable when everyone has the ability to create more content than ever before.
Because the algorithm may decide who sees you.
Your story determines whether they remember you.
Join us Tuesday at 6:30 AM Pacific / 9:30 AM Eastern.