KHQ Marketing & Sales

11/12/2021

It's time to start advertising on Connected TV - https://mailchi.mp/91a496754566/khq-helps-with-new-ad-grant-program-4835514

11/05/2021

Marketing for the holidays 🌲 - https://mailchi.mp/591c7ed65dc7/khq-helps-with-new-ad-grant-program-4833190

09/02/2021

As a TV station we are striving on all levels to make our video content valuable and relevant, which is why we just produced this video.

Are you using video to meet your viewers (customers) where they are?

More: https://khqmarketing.khq.com/blog/content-marketing-in-2021

08/19/2021

TV definitely has its advantages. It's also evolving, which is why KHQ has taken the TV experience to new heights.

Well we hate to toot our own horn…but if we must!!  The question frequently comes up regarding the effectiveness of tv.  We, obviously, think tv is magnificent!  This article backs it up and so do the numbers that are generated directly from Dish and Direct set-top box

08/04/2021

This might be hArD tO BElieVE, but your target market does not want to hear what you want say. They want to hear what THEY want to hear. How they will benefit from your product/service.

Does that surprise you?

While seemingly simple, we continually bring advertisers back to this question because they just can’t stop themselves. Answer: Your target market does not want to hear what you want say.  They want to hear what THEY want to hear. How they will benefit from your product/service. You coul

07/21/2021

As time goes on, it's becoming increasingly evident that ConnectedTV provides advertisers an incredible opportunity to reach targeted audiences. And to those who think viewers don't want ads on streaming TV, well - think again!

We have kind of been harping on the streaming news/OTT topic..but wait there’s more! According to this article: According to  Deloitte’s 2020 Digital Media Trends  survey, price is a key factor in consumer streaming decisions. 65% of consumers want cheaper ad-supported stream

07/15/2021

It is everywhere. We have talked about it constantly. You see it every time you look at your phone or fire up the laptop. Video is dominating!

How are you taking advantage of all the eyeballs consuming online video?

It is everywhere. We have talked about it constantly.  You see it every time you look at your phone or fire up the laptop. Video is dominating. This article states it perfectly. “More consumers are turning to video to inform their purchasing decisions.” Your customers also help you a l

07/01/2021

The tried and true sales funnel isn't what it used to be. It's a whole lot more technical and detailed - and more interesting!

So over the past 30+ years we have all been engrossed in the sales funnel.  It very simply spelled out the process of selling:  Awareness -> Interest -> Decision -> Action. Today’s digital funnel is so much more interesting!!  Look at the graphic in

06/23/2021

You may not know what it's called, but I guarantee you've experienced it. INTENT TARGETING focuses on a user's behavior and serves an appropriate ad. If you're not using it.... 🤨

DOWNLOAD our Intent Targeting explainer, and then get in touch with us so we can get you started!

Perfectly stated in this article, “Intent-based targeting is a way of improving your marketing effectiveness by targeting prospects based on their purchase intent.”

06/15/2021

What are some of the communication methods you have found to be successful with your customers? If you have difficulty answering that question, well.... you might want to consider a few of these ideas.

When it comes to communicating with customers, we believe there is one overriding constant. Listening.  None of the rest matters if you didn’t hear them in the first place.

03/24/2021

KHQ wants to partner with YOU!

We have a new limited-time grant program that will help you and give you the confidence to take the plunge.

If you have never advertised with KHQ and are not working with an advertising agency, we can offer the following to you.

Anytime between now and May 1st we can offer you one of the following grant packages*
1. Purchase $10,000 worth of advertising and we will add $5,000 more for FREE.
2. Purchase $5,000 worth of advertising and we will add $2,500 more for FREE
3. Purchase $1,000 worth of streaming news on KHQ.com (33,000 impressions) and we will add $500 more (16,000 more impressions)

Important to note:
• This is available on advertising purchased between now and May 1st. All ad campaigns must run before the end of 2021.
• You must be a brand new advertiser on KHQ
• You may not be working with an advertising agency
• We will cap this offer at $100,000

Click here to apply! https://khqmarketing.khq.com/khq-grant-program

03/03/2021

Simple Explanation of NATIVE ADVERTISING!

Native advertising is a term that gets dropped into almost every conversation concerning digital advertising. So let’s plow in to what it really means.

Native advertising is one tactic, among several, used in targeted digital advertising.

The goal with native advertising is to present your ad with a similar look and feel as all the other stuff they are reading. This ends up giving the consumer the feeling that they are just reading more about what they are interested in. And they trust it more. And click on it more. As long as the message is relevant and has a reasonable call to action. The best phrase here is, “The key to native advertising is that it is non-disruptive…”.

Check out this article for more tips and remember to subscribe to our weekly email newsletter for marketing gold like this right to your inbox!