01/05/2026
The top 3 things every business wants:
1. Every business needs to be found online. Obviously, this is the only way to be found now a days. It’s not even a question. Networking and word of mouth have fallen in recent years and even a referral is not worth what is used to be. A lot of this has to do with trust consumer trust falling across all categories. Even in recent years, users trusted the opinion of others when looking for a solution, and now they want more than just anecdotal experiences; they want credibility established through online reputation (especially with a high number of reviews) and relevancy.
2. There is nothing worse than a potential customer getting the wrong information about your business. AI is obviously a vital focus, but it is not always accurate. If you want your business showing up in AI results, whether that’s Google AI Overview or ChatGPT, or another platform, it won’t just magically appear there. More than ever, every business needs to be proactive in providing search and answer engines with relevant and accurate business information and resources.
3. Sticking to the theme of AI, every business wants to be as efficient as possible, AKA pay as little as possible. AI does provide the ability to remove some of the grunt work, but it still requires time and review to ensure it is not going rogue, terrorizing the public like a Terminator, or, even worse, misrepresenting your business. Every business needs to take steps to stay ahead of the technological curve. That’s takes a human touch, because as smart as AI is, it doesn’t have the capacity to process like a human . . . Yet.
Every business wants to be found by doing the least amount of work and spending the least amount of money as possible. To do it right you need a clean, clear roadmap. Let us know if you want a free marketing evaluation to see what we recommend. Just contact us on jackpinemedia.com
