Power Marketing

08/21/2025

Power Marketing is honored to sponsor the Gleason Classic, supporting individuals in our community and region living with ALS.

This year’s event raised over 500k!

The Gleason Foundation provides life-changing support for individuals and families, helping to ease the overwhelming and costly challenges of advanced ALS care. Funds raised through events like this truly make a difference in improving quality of life.

Learn more about their incredible work and consider donating to the foundation at: teamgleason.org

01/24/2025

Last December, the holidays, football and blockbuster movies drove record high viewing for streaming services like YouTube, Netflix and Amazon Prime Video.

On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured 43% of total TV watch time in the U.S.

Looking ahead, shows like American Primeval, Squid Game and Severance: Season 2 will likely keep streaming viewership high, as well as the Superbowl available to stream on select services in February.

As for broadcast and cable, monthly increases in sports viewership (football season) has given these channels a boost, with a large amount of viewers expected to tune in to the Superbowl. We’ll be keeping our eye on that! 🏈

Data according to Neilson

12/23/2024

Happy holidays from Power Marketing!🎄

As the year comes to close, we want to give a heartfelt thanks to both our amazing team and valued clients. Your hard work, trust and support have made this year a success!

Wishing you all a joyful holiday season, and looking forward to even greater achievements in the year ahead!

11/27/2024

On average, Gen Z spends over 3 hours a day on social media platforms!📱

Born between 1997 and 2012, this generation is rapidly becoming a key demographic for marketers. Knowing where they are and what they're watching is key to tapping into this market!

Check out our insights and statistics on these digital natives!

Link: https://powermktg.com/insights/generation-series-advertising-to-gen-z

11/22/2024

Living life one avocado toast at a time! 🥑

As the final wave of Millennials transition into adulthood, this generation is quickly becoming the world’s most active group of consumers!

These digital natives (aged 28 to 43 years old) have witnessed the rise of technology, social media, and global connectivity. In our latest insight article, we dig into all things Millennial marketing strategies. Check it out!

https://powermktg.com/insights/marketing-to-millennials

11/15/2024

Let’s talk Gen X’ers-

Born between 1965 and 1980, this generation grew up during the rise of personal computers, the internet, and mobile technology.

Generation X’s balance of traditional values and modern tech use makes them a pretty unigue group. Check out our full insight article on our tips and tricks for advertising to Gen X
https://powermktg.com/insights/generation-x-strategies-statistics-and-insights

11/07/2024

Did you know Baby Boomers hold roughly 52% of the wealth in America? That’s nearly $78 trillion in spending power.
With 90% turning into TV regularly and 70% active on Facebook, they’re a powerhouse demographic you can’t ignore. 🛍️
Read about strategies and statistics on advertising to Baby Boomers in our latest article and stay tuned for more generation insights coming up in our Generation Series!
https://powermktg.com/insights/how-to-reach-baby-boomers

Source: Statsia

10/08/2024

Hybrid and part-time professional opportunity available!

We’re looking for a part-time Human Resources professional with 5+ years of experience in HR operations, employee engagement, and retention strategies.

If you’re passionate about building a positive workplace culture, fostering employee development, and driving organizational success, we’d love to hear from you.

This role offers the opportunity to make a meaningful impact while enjoying the flexibility of a part-time schedule. Join us and help shape a thriving, dynamic team!

09/20/2024

The results are in... can you guess who our favorite digital publishers are?

Our top 5 curated list is based off advertising quality, reach, decisioned programmatic inventory, supply path efficiency, and distribution quality.

Swipe to see who made the cut ➡️

09/03/2024

Placing media during a political season is challenging, especially on network TV.
The rates are sky-high, inventory is tight, and spots get bumped all the time. That's why you need a solid game plan.
Check out our political advertising tips + tricks to help you prepare.
Link: https://powermktg.com/insights/tv-advertising-through-political-windows

Placing media during political time periods can be a challenge due to the substantial amount of marketing dollars now available to candidates.

08/26/2024

Co-owners of Power Marketing, Dani Witte and Jenny Threestars have been working together for 15+ years, but their journey as business partners began only a few years ago.

In our latest insights article, Dani and Jenny open up about their career paths, advice, and their vision driving the future of Power Marketing. From first jobs to how they met, this conversation offers an insightful look into the minds of two amazing female business owners 🙌

https://powermktg.com/insights/interview-with-dani-and-jenny

08/12/2024

Put a cap on it! And by cap, we mean frequency cap. 😉

The benefits of frequency capping in digital advertising are important to understand. By strategically limiting how often an ad is shown to the same person, you can save money and enhance your brand’s perception.

Trust us. It’s worth it. Read more on our site!
https://buff.ly/3WAR1cj