NonStop Local Connections

11/11/2021

This is for those of you who know they have to do SOMETHING on Connected TV, but don't know where to start. It's time.

We're ready to help you take that first step.

The Connected TV advertising industry is shaping up to be a $14 billion industry this year. What are you doing to get in the game?

03/12/2020

Happy Birthday to the guy who makes C2 campaigns “click” - our Digital Account Coordinator, the great Andrew Beck!! 🥂🎂

12/27/2019

Congratulations to STCU for hitting a huge milestone! Couldn't have happened to a nicer bunch of people in the Northwest. here's to many more years of success in Spokane and beyond!

The Liberty Lake-based credit union has added 100,000 members since 2011, doubling its customer base in that time.

09/12/2019

Many thanks to one of our very best clients - VisitSpokane - for the evening cruise on Lake Coeur d’Alene! Your team rocks!!🥂

07/17/2019

This is a fantastic example of how sponsored content can be effective for your business. How would you NOT want to attach your brand to such an inspirational story?

Jaide Bucher was born with one hand, but that doesn’t keep her from playing the game she loves. Forced to learn to play unlike anyone else, she met the chall...

04/26/2019

Are Connected TV impressions worth the higher CPM? The answer is a resounding YES!

DTC brands may corner connected TV, democratizing the future of the internet-based TV advertising market.

03/21/2019

Interesting finding here about TV advertising. While I will always believe in the power of TV advertising (hey, we're owned by a powerful legacy TV owner), we have to be fair about viewability when it comes to comparing TV with digital.

And it always goes without saying: just because we CAN measure something doesn't mean we SHOULD measure it.

Ultimately, all of us need to admit that TV and digital (and other forms of advertising, too), work very well together.

A new report suggests TV commercials have some of the same pitfalls as digital ads in terms of "viewability."

11/06/2018

Thank you for the digital marketing partnership, YMCA of the Inland Northwest, and thank you for changing lives in our community!!

Great having YMCA of the Inland Northwest CEO Steve Tammaro in studio to talk about the local Y’s ‘No Join Fee’ weekend Nov. 22-26. Sign up at any Spokane Y or online at www.YMCASpokane.org.

10/24/2018

Here's news on an exciting new feature we can bring to our clients. We can now bring the power of precise geo-fencing to OTT and smart TVs! Genius!

Get a hold of us today and find out how we can bring your TARGETED TV ads to a precise audience.

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

10/11/2018

Great piece on why LOCAL knowledge and LOCAL data matters in online advertising. Lucky for you - - - C2 Connections are the experts in LOCAL in the Inland NW!

https://www.simpli.fi/commentary-not-all-burrito-eaters-are-the-same-why-advertisers-need-to-think-local

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.