NonStop Local Connections

NonStop Local Connections We help businesses develop strategies to maximize their exposure. C2 was founded internally by KHQ, Inc.

C2 Connections helps small and medium sized businesses in the Northwest develop strategies to maximize their exposure and influence through online marketing and advertising. We help local businesses make valuable connections to their customers by offering cost-effective and affordable products and services, such as mobile-friendly websites, Search Engine Optimization (SEO), Search Engine Marketing

(SEM), targeted programmatic advertising, retargeting, reputation intelligence and content marketing. More than an advertising platform or clearinghouse, C2 takes the time to understand your objectives and goals before recommending a particular course of action. in 2014 and launched to the public in 2015 as a separate but cooperating division of the company based in Spokane, Wash. Our television partners extend our reach into Central Washington, Montana and Northern Wyoming.

This is for those of you who know they have to do SOMETHING on Connected TV, but don't know where to start.  It's time.W...
11/11/2021

This is for those of you who know they have to do SOMETHING on Connected TV, but don't know where to start. It's time.

We're ready to help you take that first step.

The Connected TV advertising industry is shaping up to be a $14 billion industry this year. What are you doing to get in the game?

Happy Birthday to the guy who makes C2 campaigns “click” - our Digital Account Coordinator, the great Andrew Beck!! 🥂🎂
03/12/2020

Happy Birthday to the guy who makes C2 campaigns “click” - our Digital Account Coordinator, the great Andrew Beck!! 🥂🎂

Congratulations to STCU for hitting a huge milestone!  Couldn't have happened to a nicer bunch of people in the Northwes...
12/27/2019

Congratulations to STCU for hitting a huge milestone! Couldn't have happened to a nicer bunch of people in the Northwest. here's to many more years of success in Spokane and beyond!

The Liberty Lake-based credit union has added 100,000 members since 2011, doubling its customer base in that time.

Many thanks to one of our very best clients - VisitSpokane - for the evening cruise on Lake Coeur d’Alene! Your team roc...
09/12/2019

Many thanks to one of our very best clients - VisitSpokane - for the evening cruise on Lake Coeur d’Alene! Your team rocks!!🥂

This is a fantastic example of how sponsored content can be effective for your business. How would you NOT want to attac...
07/17/2019

This is a fantastic example of how sponsored content can be effective for your business. How would you NOT want to attach your brand to such an inspirational story?

Jaide Bucher was born with one hand, but that doesn’t keep her from playing the game she loves. Forced to learn to play unlike anyone else, she met the chall...

Are Connected TV impressions worth the higher CPM? The answer is a resounding YES!
04/26/2019

Are Connected TV impressions worth the higher CPM? The answer is a resounding YES!

DTC brands may corner connected TV, democratizing the future of the internet-based TV advertising market.

Interesting finding here about TV advertising. While I will always believe in the power of TV advertising (hey, we're ow...
03/21/2019

Interesting finding here about TV advertising. While I will always believe in the power of TV advertising (hey, we're owned by a powerful legacy TV owner), we have to be fair about viewability when it comes to comparing TV with digital.

And it always goes without saying: just because we CAN measure something doesn't mean we SHOULD measure it.

Ultimately, all of us need to admit that TV and digital (and other forms of advertising, too), work very well together.

A new report suggests TV commercials have some of the same pitfalls as digital ads in terms of "viewability."

Thank you for the digital marketing partnership, YMCA of the Inland Northwest, and thank you for changing lives in our c...
11/06/2018

Thank you for the digital marketing partnership, YMCA of the Inland Northwest, and thank you for changing lives in our community!!

Great having YMCA of the Inland Northwest CEO Steve Tammaro in studio to talk about the local Y’s ‘No Join Fee’ weekend Nov. 22-26. Sign up at any Spokane Y or online at www.YMCASpokane.org.

Here's news on an exciting new feature we can bring to our clients. We can now bring the power of precise geo-fencing to...
10/24/2018

Here's news on an exciting new feature we can bring to our clients. We can now bring the power of precise geo-fencing to OTT and smart TVs! Genius!

Get a hold of us today and find out how we can bring your TARGETED TV ads to a precise audience.

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

Great piece on why LOCAL knowledge and LOCAL data matters in online advertising. Lucky for you - - - C2 Connections are ...
10/11/2018

Great piece on why LOCAL knowledge and LOCAL data matters in online advertising. Lucky for you - - - C2 Connections are the experts in LOCAL in the Inland NW!

https://www.simpli.fi/commentary-not-all-burrito-eaters-are-the-same-why-advertisers-need-to-think-local

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

Address

1201 W Sprague Avenue
Spokane, WA
99201

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Who and what is C2 Connections?

C2 Connections helps small and medium sized businesses in the Northwest develop strategies to maximize their exposure and influence through online marketing and advertising. We help local businesses make valuable connections to their customers by offering cost-effective and affordable products and services, such as mobile-friendly websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), targeted programmatic advertising, retargeting, reputation intelligence and content marketing. More than an advertising platform or clearinghouse, C2 takes the time to understand your objectives and goals before recommending a particular course of action. C2 was founded internally by KHQ, Inc. in 2014 and launched to the public in 2015 as a separate but cooperating division of the company based in Spokane, Wash. Then, in 2017 we folded ourselves back into our TV stations, becoming the digital advertising arm for all of KHQ, Inc.’s and Cowles Montana Media’s properties. Operating in cooperation with the TV stations, rather than separately, allows us to better serve our customers by developing well founded, all-encompassing strategies for our clients.

Because our roots are in television, our specialty is targeted video advertising. We blend video with display creatives to achieve the best possible results on all platforms - desktop, tablet, mobile, connected TV and social. Optimization is the name of the game, and we never let a campaign run itself; rather, we constantly look for ways to make it better - whether it requires adjustments to keywords, creatives, platforms or bids.

Our results speak for themselves. Our clients get results, and our renewal rate is robust