Maida Creative

02/21/2023

Hi, all! We are usually too busy to take projects with new people, but we have a few more people now, so let's do this! We aren't sure how fast will will fill theses spots, so get in touch if you want one! 💪🏼🎉

01/19/2023

Now that we have your attention...okay we really wanted an excuse to use this funny photo.

But in all seriousness, sometimes people are surprised at how many questions I ask before I take on a branding project. It's more than 20. 😉

Do you know why we do this though? It's not because we have secret plans and are nosey about your business plans.

It's because we care! I want to know everything about your business goals, the people you want to work with, what's going well, what's not going well...and everything in between. I want to know so I can HELP you! It's hard to go somewhere if you aren't clear about exactly what you want and exactly where you are!

So, even though the "discovery process" might be lengthy, I promise, it's just because we want to help you! 🙃

01/16/2023

01/16/2023

Through back to the logo for

01/13/2023

Y'all, design doesn't have to be complicated. Yes, I said y'all because I live in the south now and it grew on me. 🤷‍♀️

In fact, it's usually better to simplify. Simplify your visual aesthetic and your messaging and even the way you do business.

Did you know that people who are confused or faces with too many options don't buy anything? People will not buy your product or service if it's too complicated or confuses them. Less is more. :)

01/12/2023

Seriously though...what do you want to do that excites you? Who told you you couldn't? Maybe you are telling yourself that.

But who says you can't? No one, that's who.

Start your business. Write your book. I believe in you. 🙃

01/09/2023

Hi, there! It's a brand new year (yay!) so I will take a moment to officially introduce myself here.

I am the CEO and founder of two creative businesses - this one (obviously) and .creative (an art and illustration business).

I have spent soooo much time learning all the things, failing and learning some more, and growing in the process.

I get pretty excited about watching other people start business or grow them and I love to encourage people along the way. 🙃

Things you should know if we are going to be friends:

1. I keep busy - with two kids and a handful of pets and two businesses, I do a lot of juggling and organizing and planning. That makes me (and our company) reliable because we don't have any time to waste - we like to get right down to business. 😉

2. I spent about 6 years in sales so I am good at connecting businesses with their audiences and thinking through things from a marketing perspective. This is one of the reasons we started offering consulting to our business model.

3. Maida Creative is a small (but mighty) team of three people. We are focused on helping people build their brands and working with companies who need ongoing design work, but don't want to hire an in-house designer.

4. We believe that everything is figure-outable. Not a phrase that we coined, but pretty mantra our mantra. Life is full of problems, so get really good at solving them!

We hope you have an amazing year, maybe even your best year yet!

01/05/2023

We love working with juvenile brands! We work with a few children's subscription companies to help them create regular work for their subscribers. You can check out Mailbox Mutts (now available in stores and online) at www.mailboxmutts.com.

Kids get real letters every week from Milo, the Mailbox Mutt. It's so cute and fun!

01/03/2023

"Brand identity" seems so vague. What does that even mean??

Basically it embodies the relationship between you and your customers. The most successful brands create an emotional connection with their customers. People who trust you will do business with you - i.e you create loyalty when you are consistent with your brand.

It includes your core values, your mission, your offer, your ideal customer, and, of course, your visual aesthetic.

So to sum it up: brand is your identity or reputation to your customers. When you have a consistent brand, you create loyalty, and where there is loyalty, there is growth. 😏

11/30/2022

We were honored when Spotsylvania Tourism asked us to give their existing logo and tagline a "fresh upgrade" 🙃

They asked for a lot of variations in different sizes to use on social, signage, websites, and print materials

11/29/2022

This is something I worked on in 2019 with Stafford Printing. My favorite part of this was making that little blue magnet in the too right corner. :)