Rizco

09/02/2026

Holiday Marketing Is Changing Where Discovery Happens.

Search has long been critical to seasonal marketing. Now, AI is becoming part of the discovery journey, too. According to LocaliQ’s 2026 holiday marketing research, roughly three-quarters of consumers who recall seeing holiday ads in search results or AI tools say they influenced a purchase. More than one in four shoppers have also purchased a product recommended by an AI chatbot.

For marketers, being discoverable increasingly means thinking beyond traditional search. Whether someone is researching a business, comparing options, or asking AI for a recommendation, brands need a strong digital foundation that clearly communicates who they are, what they offer, and why they’re worth considering.

As we head into the final months of the year, it’s worth considering how your brand shows up across search, AI, and the digital channels influencing decisions.

LocaliQ recently shared 15 insights shaping holiday marketing in 2026. See the trends shaping holiday marketing in 2026. 🔗 Read the article → https://bit.ly/4gaS4t5

Thinking about how your brand can stay visible and competitive as discovery evolves? Let’s talk.
🔗 Connect with Rizco → https://bit.ly/489NE04

08/31/2026

From Brand Strategy to Trade Show Experience

Great trade show experiences are built on a strong brand foundation. We’re revisiting this custom trade show environment created for Genesis Labs as part of a comprehensive branding project that established a cohesive visual identity and extended that brand into a memorable, engaging event experience.

From booth backdrops and overhead graphics to monitor displays, table graphics, and supporting materials, every element was thoughtfully designed to reinforce the Genesis Labs brand and create consistency across every customer touchpoint.

Trade show marketing is about more than designing a booth. It’s about creating a physical brand experience that captures attention, communicates your value, and helps your team build meaningful connections.

🔗 Explore the full project to see how strategy, design, and storytelling came together to elevate Genesis Labs' brand presence. → https://bit.ly/45g0wBf

08/28/2026

Turning Strategy Into Social Growth.

When brands have the right strategy, consistent ex*****on can create measurable momentum.

In Q2, a client that began partnering with us for social media management at the end of 2025 saw significant year-over-year growth, including a 1,511% increase in impressions, a 571% increase in engagements, and a 476% increase in audience growth.

These results reflect the impact of a strategic approach to social media, combining consistent content creation, audience-focused messaging, creative storytelling, and ongoing optimization to increase visibility and engagement.

At Rizco, we help brands transform their social presence into a meaningful marketing channel by creating content that connects with audiences and supports larger business goals.

🔗 Ready to build a social media strategy that drives measurable growth? Learn more about our digital marketing expertise. → https://bit.ly/4cKVe5z

08/27/2026

Debra Rizzi Inducted as Honorary Commander 🇺🇸

President and Partner Debra Rizzi was recently inducted as an Honorary Commander of the 305th Operations Group at Joint Base McGuire-Dix-Lakehurst (JB MDL), joining 42 business and community leaders selected for the Honorary Commander Program.

The experience offers Debra a firsthand look at the 305th Operations Group’s mission and the people behind it, with one powerful word standing out to her: READINESS.

As Debra reflected, readiness is about having the people, training, resources, technology, leadership, and trust in place to respond to whatever comes next. And it takes a team to achieve it, from the group’s philosophy: WIN AS ONE.

“I’m looking forward to being a student of the mission,” said Rizzi.

As a team, we are inspired and look forward to the lessons she brings back to Rizco and the business community.

READINESS. WIN AS ONE. 🇺🇸

🔗 Read more about Debra’s involvement in the program → https://bit.ly/4zxzenP

08/24/2026

Growing Our Community, One Connection at a Time.

A strong social media presence is built through consistency, valuable content, and a strategy that resonates with the right audience.

In Q2, Rizco's organic Facebook strategy delivered a 43% year-over-year increase in follower growth, adding 466 new followers and contributing to a 41% year-over-year increase in our total audience and an 8% quarter-over-quarter increase.

These results reflect the impact of sharing meaningful insights, showcasing our team's expertise, celebrating client success stories, and creating content that informs, engages, and builds lasting connections.

At Rizco, we believe sustainable growth comes from delivering value first. It's the same strategic, results-driven approach we use to grow our own brand, and the same one we bring to every client we partner with. 🔗 Ready to grow your social presence with a strategy designed for long-term success? Let's connect. → https://bit.ly/489NE04

08/21/2026

Is Your Social Media Strategy Built to Drive Results?

Social media has evolved far beyond simply building awareness. Today, successful brands need a strategic approach that connects content, creative, and conversion to capture attention, build trust, and drive measurable business outcomes.

In our latest blog, we explore how brands can create a modern social media strategy by developing purposeful content, creating engaging platform-specific experiences, and turning audience interactions into meaningful action.

Learn how a strategic approach to social media can help your brand increase visibility, strengthen connections, and support business growth. 🔗 Read the full blog → https://bit.ly/4xvfRdf

08/20/2026

Celebrating 20 Years of Discovery, Innovation & Impact.

For more than 20 years, the Rutgers Child Health Institute (CHI) has transformed discovery and research into meaningful impact for children, bringing science and compassion together to address complex health challenges.

As CHI celebrated its 20th anniversary, the Institute was ready to introduce a refreshed visual identity and create a cohesive brand experience that reflected its mission, achievements, and vision for the future.

Rizco partnered with CHI to bring the new identity to life through a range of event and marketing materials, including a Save the Date, an invitation, a brochure, a donor card, a presentation, retractable banners, event posters, a step-and-repeat, and a table skirt. Each piece was thoughtfully designed to reinforce the new identity, communicate CHI’s story, and create a consistent experience for guests, supporters, and stakeholders.

Together, these materials helped build awareness around the anniversary initiative while showcasing CHI’s impact and creating opportunities to connect its mission with the people who help make that work possible.

Together, these touchpoints created a unified visual experience that reinforced what CHI stands for: Discovery. Innovation. Impact.

A meaningful milestone for an organization making a meaningful difference in the lives of children. ❤️

🔗 Explore more of our work → https://bit.ly/3Z0qTsr

08/18/2026

A brand’s identity is more than a logo, but every visual element plays a role in how that brand is recognized and remembered.

Instagram’s updated wordmark is a small but interesting example of how established brands can evolve their visual identity while maintaining the recognition and equity they’ve built over time.

Fast Company takes a closer look at the thinking behind the update and what it says about the continued evolution of Instagram’s brand. For brand leaders, it’s a good reminder that thoughtful evolution can strengthen a brand without losing what makes it recognizable.

👉 Read the article: https://bit.ly/4ziVTE5

The first logo refresh in 10 years uses cursive sparingly.

08/17/2026

Rizco Exhibiting at the 2026 NJ League Annual Conference

Visit us at Booth 1759 during the New Jersey State League of Municipalities Annual Conference, taking place November 17–19 in Atlantic City.

We're looking forward to joining municipal leaders, government professionals, and industry partners from across New Jersey at this year's conference.

🔗 Learn more and register to attend → https://bit.ly/4pBZCYP

08/14/2026

Rizco Promotes Alexa Rafael to Art Director

Today, we recognize an important career milestone for Alexa Rafael as she is promoted from Senior Designer to Art Director. Her promotion reflects the creative leadership, strategic approach, and continued impact she has made at Rizco.

Since joining Rizco in 2018, Alexa has been instrumental in bringing brands to life through thoughtful, strategic design, helping our clients create meaningful visual experiences across branding, digital, social media, web, and integrated marketing campaigns.

Her creative leadership, strategic approach, and commitment to excellence have helped shape our clients' brands, strengthened our team, and contributed to our agency's continued growth. In her new role, Alexa will continue elevating Rizco’s creative vision while guiding our design team and helping deliver brand experiences that drive connection, differentiation, and business growth.

Please join us in congratulating Alexa on this well-deserved achievement!

🔗 Read the full announcement → https://bit.ly/4x0kD2z