05/29/2026
From concepting and booth strategy to content development and show-floor ex*****on, seeing the booth come to life at NRA was a highlight of the week. Built to feel less like a traditional trade show booth and more like an immersive culinary destination, the experience centered around education, sensory engagement, and showing operators why tallow deserves a place in modern kitchens to help reinforce South Chicago Packing as a leader in the growing tallow category.