Designing from Scratch Website Studio

01/12/2025

Please join me for my Next Chapter Celebration/tea party!

Come enjoy hot tea and refreshments, celebrate Alli's business accomplishments and new career journey, and mingle with friends and business owners. We would love to see you there!

When: Saturday, January 18, 2025 | Drop in between 2-4pmWhere: Flourish Event Venue, A Gathering Place & Flea Market Boutique
2030 S. Stewart Ave, Suite , MO 65807

01/09/2025

Designing from Scratch Website Studio is closing. But don’t worry, it is a good thing!
I am incredibly at peace.

As many of you know, I was an accidental business owner. My intention was always to run my business until I had built up a solid portfolio, and then apply elsewhere as a web designer. I ended up running my business two years longer than planned. I loved working with local business owners, and the flexibility was exactly what I needed to recover from some significant health challenges.

It gives me so much joy to say that my health problems are under control, and have been able to work full-time hours for quite some time. This fall, business slowed down for me for the first time since I opened up shop, and it gave me a lot of time to reflect on what is best for my family. The rollercoaster of income that comes with being an entrepreneur has been difficult at times, and I have been craving financial stability.

I am moving into a web designer position with the Health Department where I’m excited to have the opportunity to build upon my skills and to serve my community.

I'm so proud of everything I accomplished as a woman business owner and want to celebrate with my clients and with the many business owners who cheered me on along the way.

Please join me at my "Next Chapter" Celebration on January 18 from 2-4pm at Flourish Event Venue and Flea Market Boutique!

**Photo credit: TENOWSKI Branding Photo & Video

11/20/2024

4 Common mistakes people make when choosing stock photography:

People in images have exaggerated emotions: This reads as insincere and unbelievable.
Images are overlaid with words: This is a problem for two reasons. 1) The words cannot be read by screen readers, which is a problem for those using assistive technology or translators. 2) Using words on an image on your website
Images feel too staged. Like before, this reads as insincere and unbelievable.
Uniforms in the photo are different from your actual business’s uniforms. This can give website visitors a feeling of incongruence / distrust.

11/18/2024

I was an accidental business owner.

When I started my business almost 3 years ago, I was struggling with a recent diagnosis of a disability that was making it impossible to work full time hours. When I had flareups, I was stuck in bed for hours or days at a time.

I remember thinking at that time that I could apply for disability, become an Instacart shopper, or maybe…I could fulfill my lifelong goal of becoming a web designer!

I had spent my career in public schools and public libraries, but I have dabbled in web development since my middle school days.

My initial goal was to build a few websites while I got my health under control so that I could have a portfolio and begin applying for marketing agency jobs.

Almost 3 years later, my health is much better and I just finished building my 35th website.

I love working with so many varied businesses, and the flexibility that being an entrepreneur has given me has been wonderful for my family.

11/15/2024

"Empowered women empower women!"

Let’s spread the word about amazing women doing amazing things! Tag a woman entrepreneur or nonprofit below and share what makes them so exceptional.

11/15/2024

5 Things Your Website Needs:

1. A strategic homepage "hero": If people don't know what you do and how you can help within 5 seconds, they will "bounce" off of your website and onto a competitor's.

2. Strategic graphic design: Use marketing design psychology. Your colors, fonts, and image/icon styles all send messages to your website visitors. Make it count.

3. Custom photography: The right stock photography can help in a pinch, but custom content photography specific to you and your business helps your website visitors like, know, and trust you more effectively than any words can.

4. Methods to show credibility: Customer reviews, logos of businesses you've worked with, credential logos, etc... reduce the risk of doing business with you.

5. Conversion-focused content: The words on your website matter. You should be taking your website visitors on a journey that ends with them making a purchase, scheduling an appointment, filling out an interest form, making a donation, etc....

11/08/2024

Only 3 days left to sign up for the Women’s Website Workshop!

Get a $75000 lead-generating website for less than $1,000 dollars. Learn to convert your dream customers in a way that honors your authenticity and doesn’t feel scammy or gross.

You can’t afford to miss out on this training!

Time’s running out! Reserve your spot today. https://designingfromscratch.com/website-workshops/

11/07/2024

Ever wondered why visitors leave your site so fast?

Learn how to avoid the most common website mistakes when you join the 4-week Women’s Website Workshop.

Keep visitors on your site and off the competition’s site.

Time’s running out! Reserve your spot today. https://designingfromscratch.com/website-workshops/

11/06/2024

Ready to see your business grow?

I’ll teach you how to build a website that generates more leads, and you can start turning website clicks into paying customers.

Sign up for my affordable, 4-week Women’s Website Workshop. I’ll guide you through the process of building a lead-generating website that kicks your competitors out of the running.

Seating’s limited. Reserve your spot today. https://designingfromscratch.com/website-workshops/

11/05/2024

Facebook ads not getting you anywhere? It could be your website. If your website isn’t strategically built for conversions, you risk losing out on your dream customers.

I created an affordable, 4-four week workshop to teach high-achieving women like you how to build a lead-generating website that kicks ass.

Seating’s limited. Reserve your spot today. https://designingfromscratch.com/website-workshops/

11/05/2024

Just 7 days until we kick off the Women’s Website Workshop!

Don’t miss out on this chance to build a lead-generating website with a supportive group of high-achieving women like yourself.

This is the last day to use coupon code: BOSSLADY to get 15% off!

Join a cohort of amazing women business owners and how to build a conversion-focused website for your business.

11/03/2024

This is your last chance to take advantage of my special offer when joining the Women’s Website Workshop.

You do not want to miss out on building a new website to start the new year on the right foot.

Get 15% off (that’s $149!) with code: BOSSLADY

Time’s running out! Reserve your spot today. https://designingfromscratch.com/website-workshops/