09/09/2023
WHY WE IGNORE ADS & THE DECLINE OF THE EFFECTIVE AD
The main problem with “ads” these days?
Take, take, take…
They just want an opt-in of some sort AND there’s rarely follow-up (or if there IS follow up ,they’re spamming you to death with things you don’t even care about).
Then you get retargeted with another ad of “look at my shiny stuff!” (that you don’t really care about).
We all know what it feels like to be on the receiving end of that:
Yuck.
But if you’ve watched any number of training for marketing, it can be confusing because that’s the GOLDEN rule, right?!
✅ Give the lead magnet/freebie!
✅ Get the email!
✅ Make 💲💲💲
This WORKS they say! (Maybe in 2016? When ads were cheap and you could advertise anything and make a win?).
But here’s what's REALLY wrong with the whole Facebook™ ads marketing approach taught in 99% of courses…
It’s all about take, take, take.
The vast majority of email marketing campaigns TAKE from their potential customers and don’t give back (they SAY they're giving with a generous lead magnet, but c'mon. We know the purpose).
The REAL problem with ads campaigns these days is they all WANT something (AKA “look at my stuff!”).
(This is aside from the obvious problem of the fantastical story-telling of how this person made x number of $$$ in x number of days while walking on a beach—you KNOW why those don’t work).
Newsflash:
Nobody cares about your stuff.
Nobody is even that impressed with your lead magnet (unless it REALLY speaks to them).
What MATTERS is:
The relationship you build with people.
How OFTEN you show up for them.
How much you CARE about responding to them and interacting with them (and if you’re too busy, hire a VA to help you do that!).
The problem with ad campaigns is they’re not designed with the customer journey in mind.
They are aggressive and try to push you through a funnel you may not care about. They’re not designed to BUILD relationships.
They’re designed to make a quick sale.
The good news?
The Facebook™ advertising platform makes it REALLY easy to run “Ads that don’t FEEL like ads” (my favorite saying!).
To run ads that provide VALUE and build relationships without asking for anything in return until your customer comes to you (and then it’s THEIR idea).
If there’s ONE shift you’ll make this year, make it be a more human ad campaigns approach (AKA relationship-building campaigns).
Make a lot of videos. Write a lot of posts. Let people into your life. (Then make those retargeting "ads").
Trust that THIS will be far more effective at helping with sales than anything else. (Ads that don’t feel like ads).
If you've made it this far, don't give up!!
