Small Town Startup

Small Town Startup We help small businesses in small towns grow! Learn more: www.smalltownstartup.com

Did you know our founder, Lisa, has a podcast where she talks all about what's going on with the business, giving you an...
08/09/2026

Did you know our founder, Lisa, has a podcast where she talks all about what's going on with the business, giving you an in-depth behind-the-scenes look of what's going on with the successes and failures day-to-day of Small Town Startup? Tune in here, she drops a new episode weekly!

Check it out here: https://buildforwardwithlisad.podbean.com/

Our brains are wired for stories. We remember stories better than any other form of communication and good storytelling ...
08/08/2026

Our brains are wired for stories. We remember stories better than any other form of communication and good storytelling isnt just about being creative. It's using pscyhology and a formula that makes it work.

Once you understand what makes the brain pay attention, stay curious, and remember something later, you can build better content around it. Here’s the formula. Happy storytelling. 🚀

Amanda appreciation post! (She’s gonna hate this.)Amanda is basically the wing beneath the team’s wings. She’s constantl...
08/07/2026

Amanda appreciation post! (She’s gonna hate this.)

Amanda is basically the wing beneath the team’s wings. She’s constantly looking out for everyone, making sure we have what we need, solving problems before most of us even realize there are problems, and generally keeping the wheels on the bus.

But this past month? Amanda has been doing double duty.

She had her actual job as Managing Director of Small Town Startup…and then she picked up a second responsibility as Head of Facebook Marketplace while we moved out of our coworking space.

And if you saw the initial Facebook post heard ’round the RobCo world, you know this was no small undertaking.

Over the last 30 days, Amanda has helped:

Sold hundreds of pieces of furniture, décor, and equipment, many of them to other local small businesses.
Donated more than $300 worth of items to COPE of Robertson County.
Coordinated the donation of our podcast studio equipment to Recovery Court, so they can keep producing their podcast and a little piece of our studio can live on.
Donated hundreds of dollars in supplies, drinks, and other items to My Father’s House.

And somehow, while doing ALL of that, she also kept our marketing agency running.

She spent nights, weekends, and early mornings meeting people for pickups, answering approximately 900,000 Facebook messages, coordinating donations, moving stuff, and then working late into the night to make sure none of it came at the expense of our marketing clients.

Closing a chapter of a business takes an enormous amount of work that nobody really sees. Amanda carried a huge amount of that work for us.

And while she would probably prefer I delete this entire post and never speak of it again, we couldn’t let this chapter close without publicly saying: Amanda, thank you. We quite literally could not have done this without you. 🚀

Welcome to owning a business in a small town.You don’t get to hate your customers. You don’t get to tell them what you r...
08/06/2026

Welcome to owning a business in a small town.

You don’t get to hate your customers. You don’t get to tell them what you really think. And you definitely don’t get to avoid them because they’re standing behind you in line at the grocery store next week. 🥴

So you smile not because they deserve it but your business that you built from the ground up sure does.

One bad interaction can undo years of trust you’ve built in a community and the people around you don’t know the backstory. Is it fair? Nope, but neither is life. And most of the time, you don’t get the pleasure of telling your entire side of the story as a small business owner even in the best of circumstances.

I’ve learned the hard way that not every comment deserves a response, rumors can sometimes go uncorrected and everyone most definitely does NOT deserve your energy. If you decide to chase any of these things, you’re wasting the precious time you have to grow your business.

Strip down what they said, see if there’s anything useful you could take from it to help you grow and move on.

Sometimes the most profitable thing you can do in a situation like this is to smile, say hello, and keep walking.

Psychologists have known for years that people naturally mirror the emotions they’re given. It’s called emotional contag...
08/06/2026

Psychologists have known for years that people naturally mirror the emotions they’re given. It’s called emotional contagion.

When someone feels seen, respected or helped, their brain is more likely to associate those positive emotions with you and your business and that can be better than any paid ad in their feed.

So here’s how to use this to grow your business, because just being kind doesn’t get a check signed: Kindness without competence is just being pleasant. Competence without kindness can make people trust your expertise but avoid working with you because it’s just an unpleasant experience, and frankly, the world is too fragile for unnecessary rudeness these days.

The businesses that become local institutions usually have all three: They know what they’re doing, they’re showing up and doing it consistently and they’re treating those well who engage with them.

You don’t have to outspend your competition, just have to out-serve them. 🫶

just a few things we’re loving right now 🚀
08/04/2026

just a few things we’re loving right now 🚀

You got this. 🚀
07/31/2026

You got this. 🚀

Here’s something no one is going to tell you: Your business idea is bad until proven otherwise. I know, I know. That’s n...
07/27/2026

Here’s something no one is going to tell you: Your business idea is bad until proven otherwise. I know, I know. That’s not something you expect to hear from Small Town Startup. But here’s the thing: no matter how much YOU love the idea of your business, it’s ultimately that other people love the idea and want to buy into it by purchasing your service or product.

If you explain it to folks and they “don’t get it,” that’s not an opportunity for you to take a moral or intellectual highground, it’s a moment for you to reflect and realize that if you can’t explain what your business does and how it helps others and then they see that description as valuable or intriguing, you’re not ready to sell.

We promise you - the BEST thing you can do is narrow down your business idea to something that:

1) Is easy to describe that even an 8 year old could understand and explain it back to you
2) Has people ready and willing to buy (beyond your close friends and family) to the point where you *know* there’s a problem so big out there that the solution your business provides could fix it
3) Is something you could see yourself doing for a while - the average small business doesn’t start making serious cash until year 2 or beyond

Moral of the story? Don’t fall in love with your own ideas to the point where you waste an investment of time and resources on something that couldn’t float on its own. Validate, validate, validate!

If you have to shut down a part of your business, 10/10 recommend ending it with a cupcake & selfie celebration. SO than...
07/26/2026

If you have to shut down a part of your business, 10/10 recommend ending it with a cupcake & selfie celebration. SO thankful for those who took time out of their day Friday to celebrate the final days of our coworking space, and for the many sweet messages, flowers and gifts from those who couldn’t make it.

The last seven years in this space have been such an incredible chapter for Small Town Startup. If that’s just the first seven years, how wonderful will the next seven be knowing all we know now? Sky is the limit as we move forward with our marketing agency, education division and Junior CEO Camp program! 🚀

Address

101 5th Avenue W
Springfield, TN
37172

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 12pm

Telephone

+16153808450

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