Freetide Creative

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Freetide Creative Helping business owners grow and elevate their branding through social media management, content creation, and photography.

Hi, I’m Ally Montemagni, the founder of Freetide Creative. I’m passionate about blending creativity with strategy to help business owners like you thrive. With over a decade of experience in social media management and photography, I know how overwhelming it can be to juggle everything—especially when it comes to building a strong online presence. Freetide Creative was born out of my desire to break free from the corporate world and create something that truly supports entrepreneurs. My goal is simple: to help you free up your time and energy so you can focus on what you do best—running your business. Whether it’s through strategic social media management, captivating content creation, or professional photography, I’m here to elevate your brand and ensure your message stands out. I believe in a personalized approach, working closely with you to understand your vision and bring it to life in a way that connects with your audience. Let’s make your brand shine and take the stress out of growing your business together.

Extra extra read all about it. Word on the street (and in a few social media articles I’ve been reading) is that single-...
10/16/2026

Extra extra read all about it. Word on the street (and in a few social media articles I’ve been reading) is that single-photo posts are making a comeback. I’m HERE for it.

Does this mean ditching Reels and carousels? Nope. But it’s something I’m going to start testing out. Because social media is constantly changing, and sometimes the simplest content deserves a little love, too.

Looks like single-photo posts could be rising from the dead just in time for Halloween. 👻

Follower count is cool. But you know what’s cooler? Building a brand people actually trust. And trust me, I’m guilty of ...
10/15/2026

Follower count is cool. But you know what’s cooler? Building a brand people actually trust.

And trust me, I’m guilty of getting caught up in the follower count, too. It’s exciting to see those numbers grow. But I also know there’s so much more to a successful social media presence.

Here’s what I care about even more:

🌊 Building a trusted brand. Do people recognize your business, understand what you do, and feel confident choosing you?

🌊 How you show up. Are you consistent, authentic, and giving people a reason to connect with your business beyond what you’re selling?

🌊 Meaningful engagement. I’d rather see 10 real conversations with potential customers than 1,000 likes from people who will never work with you.

🌊 Having an actual strategy. Posting just to post isn’t the goal. Your content should have a purpose, whether that’s educating, connecting, building awareness, or driving action.

🌊 Showing your personality. Because people want to connect with people, not another perfectly polished business account that looks like everyone else’s.

Don’t get me wrong, growing your following is great. I’m cheering for those numbers to go up, too!

But growing the right following while building a brand people remember and trust? That’s what matters.

And that’s what I’m here to help you do.

Part strategic brain. Part creative chaos. I’m Ally, the face (and very busy brain) behind Freetide Creative.I’m the gir...
10/15/2026

Part strategic brain. Part creative chaos.

I’m Ally, the face (and very busy brain) behind Freetide Creative.

I’m the girl who loves figuring out the WHY behind what makes a brand work just as much as I love getting behind the camera and bringing it to life.

One minute I’m mapping out a content strategy, the next I’m on the floor trying to get the perfect shot, and somewhere in between I’ve come up with 12 more ideas.

Around here, we do social media strategy, content creation, photography, and a whole lot of thinking outside the box.

I believe good content should look good, feel like YOU, and actually have a purpose.

And if you need someone to hype up your ideas, tell you when something isn’t working, and probably get a little too excited about your brand?

Hi. It’s me.

10/12/2026

You run the business. I’ll run the socials. Nobody needs to pull a hamstring.

I’m beginning to look for part-time help at Freetide Creative, and I’m starting with my network. Consider this a soft la...
09/28/2026

I’m beginning to look for part-time help at Freetide Creative, and I’m starting with my network. Consider this a soft launch. I’m currently spending time with family as a loved one is on comfort measures only, so a formal job description will come a little later.

At the same time, a few new clients are coming on board soon, and I want to keep delivering the quality and care my clients expect. So I’m putting the word out now.

What I'm looking for:
Video editing is the priority, specifically short-form content for social media. I'll provide the footage and brand guidelines. I'm looking for someone to bring it together in the edit. The editing work can be fully remote. Depending on your interests, there's room to take on more over time, including administrative support, graphic design, or shadowing me on filming.

What I care about most:
Finding the right person and shaping the role around them. The schedule is flexible, whether that's a few hours a week, evenings, early mornings, or specific days.

If this sounds like you, email me at [email protected] with a bit about your experience, a few examples of your work, and your availability. My responses may be slower than usual right now, but I’ll be in touch as soon as I can. And if someone comes to mind, I'd be grateful if you shared this with them.

I promiseeeee I’ll practice what I preach and post consistently one dayBut for now, I’m busy creating for clients and li...
09/18/2026

I promiseeeee I’ll practice what I preach and post consistently one day

But for now, I’m busy creating for clients and living my life ✌🏼

09/17/2026

Yes. And before that comes a whole lot of work.

Research, strategy, planning, writing, creative direction, filming, photography, editing, scheduling, analyzing, and plenty of problem-solving.

But more than anything, it’s being trusted with someone’s business and vision, then finding the right way to bring it to life.

So yes, I make content for social media. But there’s a whole lot of intention behind everything I create and send out into the world. And I’m pretty grateful I get to do it.

I’ve learned a thing or two and climbed a few hills along the way in my 15+ years in marketing.Different audiences, diff...
09/08/2026

I’ve learned a thing or two and climbed a few hills along the way in my 15+ years in marketing.

Different audiences, different industries, different business goals, but some themes come up again and again. More content is not always better content. Not every trend deserves your time. Pretty without purpose is still just pretty. Your marketing shouldn’t sound like a press release.

Good marketing should be strategic, human, and connected to an actual goal. Personality goes a long way. Intention matters. And the longer I do this, the more I believe the best marketing is the kind that actually feels like the business behind it.

These are a few of my hills.

09/04/2026

You didn’t start your business because you wanted to become a content creator.

And if you work for a business, being comfortable on camera probably wasn’t part of the job description either.

That’s where a good content creator comes in.

Everyone has a different comfort level on camera, which means there’s no one-size-fits-all way to get someone to open up. Some people need direction. Some need conversation. Some need a few takes to warm up.

And apparently, some need jumping jacks.

A big part of my job is figuring out what works for the person in front of the camera and creating an environment where they can actually feel like themselves.

Because the best content usually happens when you stop feeling like you’re “making content” and just start being you.

Your brand wasn’t made to blend in, so why should your content? When I started planning this shoot, I knew I didn’t want...
09/02/2026

Your brand wasn’t made to blend in, so why should your content?

When I started planning this shoot, I knew I didn’t want the typical business owner with a laptop brand photos. I wanted something that actually felt like Freetide: strategic, creative, bold, and with a little sass.

And can we talk about how Alexis Puza | MA + TRAVEL Photographer absolutely did her thing with this one?! 🔥 She helped dream up concepts, brought the vision to life, and absolutely rocked the session.

I love collaborating with someone who understands the idea, runs with it, and somehow makes it even cooler than what I had in my head.

Here’s a little sneak peek. More to come.

(PS Alexis, thanks for making me look much cooler than I actually am. 😂)

Address

1277 Main St
Springfield, MA
01103

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