Tigris Marketing

07/31/2023

Which type of marketing leader are you? When you're tasked with putting together a content marketing strategy for your company, your first instinct is to:

a.) Hustle and do it all yourself! You're a team of one and you're used to taking the reins.
b.) Spend several months planning. It's more important to get it right than to get it done fast.
c.) Outsource it -- you've got other fish to fry.
d.) Run for the hills!

If you chose A: You're a Renaissance Marketer. There's no task too big or too small for you, and you've been told you're a jack of all trades. Your motto: "Done is better than perfect!" Your downfall: you tend to overextend yourself until you hit burnout.

If you chose B: You're a Shadow Marketer. You prefer a calm and quiet approach, working steadily and deliberately until your strategy is ready to see the light of day. Your motto: "It can always be better." Your downfall: Perfectionism keeps you from taking risks, and sometimes even prevents you from getting the job done.

If you chose C: You're a Marketing Maven. You know when to do the work and when to lean on others for support. Your motto: "I surround myself with people smarter than me." Your downfall: Because you're busy coordinating contractors and agencies to see your plan to fruition, you may struggle getting cohesion within your plans.

If you chose D: You're a Wolf in Marketer's Clothing! Be free, howl at the moon, quit your job, and find your true calling! You got this.

*If you like my writing, want my help, and don't think I'm a total dork (or do. It's no matter to me!) hit me up at amandalayman.com or DM me here.

Also, if you're curious, I tend to oscillate between "A" and "B" above. A recovering perfectionist, I like to say.

07/28/2023

Who likes AI experiments?

Prompt: "Write a paragraph selling the benefits of hiring me as a copywriter."

Jasper (abridged): Looking a skilled and creative copywriter? Look no further! Hiring me as your copywriter comes with numerous benefits that will take your brand to new heights. With my exceptional writing skills, I will craft compelling and engaging content that captures the attention of your target audience. Let's collaborate and watch your brand's message resonate with your customers like never before!"

🤮🤮🤮

PUKE.

"Look no further" should legitimately be banished from all copy everywhere.

***Knowing I'd been painfully vague, I refined my prompt:***

Refined prompt: "Write a paragraph selling the benefits of hiring me as a copywriter. Include my experience with thought leadership, my love of building relationships with clients, and my ability to take on your brand voice with clarity and authenticity."

Jasper (abridged): Are you in search of a copywriter who can elevate your brand's message with expertise and authenticity? Look no further! With my extensive experience in thought leadership, I have a deep understanding of creating content that positions your brand as an industry leader. Additionally, my passion for building relationships with clients ensures that I will take the time to truly understand your brand and its unique voice. This allows me to seamlessly integrate your brand's identity into every piece of content, delivering clear and authentic messaging that resonates with your audience. Let's collaborate and watch your brand flourish!

🥱🥱🥱

YAWN

My final prompt:

Prompt: "Shorten the paragraph above, and don't make it sound so cheesy."

Jasper, that cheeky bastard: Hire me as your copywriter for exceptional results and compelling content.

*If you enjoy my actual writing and want to hire me, hit me up at amandalayman.com or DM me here.

07/21/2023

With the rise of generative AI, writers who are subject-matter experts are more important than ever.

Here's an example. I was recently writing a piece based on an outline generated by AI. Everything was chugging along smoothly when I noticed a glaring error about a B2B SaaS integration that didn't exist.

Now. If I were a generalist writer, I probably would've verified the name of these SaaS products to make sure they were real and not an AI "hallucination." I might've considered that enough.

However, because I have a deeper knowledge of B2B SaaS, I identified the hallucination immediately and completely reworked that section (and the sections that depended on it further into the piece) for accuracy.

I don't want to see the internet polluted with more bu****it. There's already so much left over from the days when bad SEO habits were the norm.

And I really appreciate the power of generative AI to help writers when we're stuck or when we need a new perspective.

But when it comes to B2B content writing, when your brand reputation is on the line, when your readers are really looking for rich information that will make their lives easier, it's always going to be worth it, in my opinion, to work with a writer who knows your space like the back of their hand.

All right, rant over! :-)

06/21/2023

Black box algorithms allow AI to make judgments and take action without human oversight.

Fascinating? Yes. Problematic? HELL yes.

This week's newsletter asks: "Are black box algorithms dangerous, or just hype?"

Check out our answer by subscribing at the link. No spam. Just a weekly dose of the good, the bad, and the preposterous in AI today.

https://ow.ly/Pkzs50OUlnz

06/15/2023

I just about went into an outrage the other day while reading on how AI is replacing (or has already replaced) the vast majority of administrative assistant jobs.

I knew a bit about this already, but the part that really got me was the following from Goldman Sachs research:

87% of administrative assistants are women over 50.

What...??

That's a LOT of women being displaced from their jobs in midlife. It's also probably a lot of disabled women, moms, grandmothers, and caregivers, all of whom have undoubtedly benefited from the ability to make money from home.

What's going to happen to them now?

I'm pro-automation in many cases, but there's something inherently jarring about an already marginalized demographic being so vastly replaced by AI.

Want to know more about this? It's this week's "Big Question" in my new weekly newsletter, The AI Beat. Subscribe at the link.

https://ow.ly/7Vym50OPW7b

A newsletter about AI: the good, the bad, and the preposterous. With a touch of whimsy. One big question, once a week. Plus hot tips on prepping your bunker for the AI takeover. Kidding. (Are we?) Better subscribe just in case. Email Address Subscribe We won’t spam ya, promise. Awesome, thank you!...

05/29/2023

Here's our roundup of the best marketing agencies in Springfield in 2023! Find both full-service and specialty agencies on the list.

We based this roundup on customer reviews, prominence in the community, and case studies/customer stories of their work. It's cool to see so many marketers and creatives in doing great work to support local businesses (and beyond).

http://ow.ly/c3GN50OyYB4

05/01/2023

Did you know that Tigris crafts digital marketing strategies for our B2B tech clients? Although we did get our start as a writing agency, we have evolved into a full-service marketing agency that manages your marketing campaigns from start to finish.

If you're struggling to get the specialist knowledge you need, or you find yourself wrangling multiple agencies and freelancers to bring your vision to life, get in touch! We know it's tough finding the right agency, so we offer a results guarantee. We're your resource and partner -- we want to complement what you're already doing well. How can we help you with your digital marketing strategy?

04/28/2023

Happy Arbor Day, folks! 💚 At Tigris, we're enjoying the great outdoors by giving some trees some love - whether it's with a warm hug, a friendly compliment, or planting a brand new one! 🌱🌳

Did you know that Arbor Day has been celebrated since 1872? 🤯 It's a day to appreciate trees and their many benefits - from cleaning the air we breathe 🌬️ to providing shade on a hot day ☀️ to giving us the materials for our homes and furniture 🏠🛋️

So let's celebrate Mother Nature's beauty and resilience by sharing our favorite tree species and spreading awareness about the importance of planting more trees. Are you planting a tree today? Let us know in the comments below! 🌿

04/27/2023

Hey friends! Today is "Take Your Daughter to Work Day" and it has me feeling nostalgic. One of my fondest childhood memories was when my dad brought me to work at Abbott Laboratories, where he was the VP of Sales. I remember sitting in his suite, where he would, according to me, "just talk on the phone all day."

But the highlight of the day was his lunch break – the cafeteria was massive and the desserts were endless. We explored the underground tunnels that connected the campus – a genius idea during brutal Midwest winters – and were in awe of the giant world clocks on the walls. For just one day, I felt like a VIP in the mysterious, adult world of my dad's workplace.

Funny enough, during college, I was dead set against a career in marketing ("I'm an artist!!"). But now, as the founder a marketing agency, I can't help but wonder if my experience at Abbott planted the seed for my career path. So, today, I encourage all of you parents out there to take your daughters (or sons!) to work and make some memories that just might influence their future. Happy Take Your Daughter to Work Day!

04/22/2023

Hey everybody! I know we’ve been largely quiet over here on social media at Tigris, but that’s because we’ve been busy working on an epic rebrand. Stay tuned for an official announcement in the coming weeks! And happy spring 🌹🌸

02/15/2023

Attention SaaS startups and established SaaS companies: are you looking to hit lead generation goals with content marketing this year? Written content provides long-term benefits that almost always pay off for SaaS companies, and it doesn't have to be expensive when you partner with an agency like Tigris. Tigris specializes in B2B tech content and copywriting, and often provides higher-quality content than a single employee could produce -- without your having to pay a salary or benefits.

Book a call at the link to see if we're the right match for your SaaS company.



http://ow.ly/s6r450MTmzL