OMG Commerce

OMG Commerce Our mission is to accelerate our clients’ growth through world-class digital marketing that drives

08/01/2024

Ever wondered how a razor company slices through the competition?

Tune into our latest episode where Ashly Knox from Henson Razors reveals how an aerospace machinist and a team of digital marketing wizards turned a single product into an 8-figure sensation.

Forget discounts and flashy gimmicks—Henson Razors is all about precision, focusing on one stellar product, and keeping a laser focus on cash flow and financial health.

Ashly’s got the inside scoop on the principles that are driving their phenomenal growth so get ready for some sharp insights and a fresh take on eCommerce success!

Key topics and lessons:

✅How Henson Razors achieved 8-figure success by selling a single premium product with no discounts, subscriptions, or gimmicks.

✅Why focusing relentlessly on making the first purchase profitable is critical for cash flow and sustainable growth.

✅How Henson uses creative constraints and the power of saying no to stay laser-focused on what matters most.

✅Mastering inventory management and the cash conversion cycle to steadily scale the business.

✅Why manually tracking key metrics helps develop invaluable business intuition before automating reports.

✅Doubling down on 1-2 acquisition channels that work rather than chasing every new trend.

07/11/2024

You've heard that creative is KING👑

In reality, it's probably King, Queen, and more.

In this episode of the eCommerce Evolution podcast, I sit down with Dara Denny, a performance creative consultant who has worked with an impressive array of brands like Speedo, Laura Geller, Daily Harvest, and Condé Nast.

Dara shares her wealth of knowledge on crafting ad creative that truly converts, diving into the importance of testing, iteration, and taking big swings.

If you're looking to level up your ad creative game, this episode is a must-listen.

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Key topics and lessons include:

→ The power of specificity in ad creative, from calling out exact prices to reflecting customer age demographics

→ Why UGC isn't dead, but some of it does suck, and how to garner UGC that works!

→ How to strike a balance between data-driven iteration and taking big, bold creative swings

→ Dara's creative testing methodology, including how to structure tests and identify winners

→ Five ad formats that work, including feature-benefit callouts, "golden nugget" reviews, founder stories, statistics, and educational ads

06/27/2024

In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max.

Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers.

Key topics and lessons covered in this episode:

✅ Understanding the traffic composition of your Performance Max campaigns is crucial for making informed optimization decisions.

✅ Utilizing best-performing creative assets and proper segmentation can significantly impact the success of your campaigns.

✅ Savannah shares real-world success stories and the strategies behind them, including how to effectively use Performance Max for new customer acquisition.

✅ Common mistakes to avoid when setting up and optimizing Performance Max campaigns, such as the "set it and forget it" approach and improper asset matching.

✅ Exciting upcoming features for Performance Max, like asset-level performance insights and the "Bid for Profits" option, and how they can revolutionize your Google Ads strategy.

Whether you're a Performance Max pro or just getting started, this episode is packed with actionable insights and expert advice to help you take your campaigns to the next level.

06/06/2024

I love disruptor stories, and Kevin Lavelle, the founder of Mizzen+Main (and now Harbor), has an overlooked but incredibly inspiring one.

Kevin revolutionized the men's dress shirt industry with performance fabrics.

Under his leadership, Mizzen+Main grew from a great product idea into a company that has sold hundreds of millions of dollars worth of shirts and is now available in 500-600 stores, including 10 Mizzen+Main stores.

Now, he's tackling a new challenge by creating a more secure and stress-reducing baby monitor solution with Harbor.

His journey provides a blueprint for innovative product design and successful company building.

Here are a few key takeaways from the interview:

➡️Kevin Lavelle shares his entrepreneurial journey of founding Mizzen+Main and the inspiration behind launching Harbor, an innovative baby monitor solution.

➡️Discover how Mizzen+Main leveraged influencer marketing, including a highly successful sponsorship on the Tim Ferriss podcast, to scale the business rapidly.

➡️Learn valuable lessons about building and managing teams, giving feedback, and recovering from mistakes as a first-time founder.

➡️Harbor's unique approach to creating a more secure, reliable, and stress-reducing baby monitor system with remote night nanny services.

➡️Understand the importance of building genuine relationships and providing value to your target audience when launching a new venture.

05/09/2024

Are you ready to make this year's Prime Day your biggest and most profitable yet on Amazon?

In this episode, Amazon experts Christine Shiloni and Jonathan Finkes join the podcast to share insider strategies and actionable tips to help you crush your Prime Day sales goals. From deal strategies to advertising tactics and inventory planning to post-Prime Day momentum, this episode covers everything you need to know to come out on top during Amazon's massive annual event.

Key topics and lessons include:

1️⃣ Understanding the different Prime Day deal types (Lightning Deals, Best Deals, Prime Exclusive Discounts, Coupons) and how to select the right ones for your products.

2️⃣ Aligning your discount strategy with your margins and inventory levels to maximize profitability.

3️⃣ Crafting an aggressive but targeted advertising approach for Prime Day, including budget pacing, placement focus, and bid adjustments.

4️⃣ Leveraging increased traffic post-Prime Day to gain new-to-brand customers and drive long-term growth.

5️⃣ Preparing for a successful Q4 by capitalizing on learnings from Prime Day and gearing up for October Prime Day and holiday sales.

Listen Here: https://www.omgcommerce.com/ecommerce-evolution-podcast/prime-day-prep-tips-to-maximize-sales-and-protect-profits

05/02/2024

I first heard Dave Kline speak at E-commerce Fuel Live in New Orleans a few months ago. It was an awesome event, and Dave's talk was a highlight for me.

Dave is a seasoned leader with over 20 years of experience working with teams at Bridgewater and Moody's. Dave shares his candid take on how to level up our leadership skills, spot great talent, hire the right managers, and build a team that drives business growth and success.

Key topics and lessons discussed:

✅The importance of simplifying processes and avoiding unnecessary hiring by focusing on the most critical problems in your business.

✅How do you identify the right roles to hire for and avoid compromising on character when bringing in new talent?

✅The benefits and challenges of promoting from within versus hiring external candidates for management positions.

✅Strategies for maintaining a flat, collaborative culture while introducing a management structure to support business growth.

✅The significance of setting clear incentives and codifying cultural values to encourage desired behaviors and decision-making processes.

✅Creating rituals and intentional moments for feedback and idea-sharing to counteract the potential drawbacks of a hierarchical structure.

✅Balancing the measurement of managers' performance based on team output and the sustainability of the team they lead.

✅Embracing the concept that being a good manager now requires leadership skills, such as being kind, direct, developmental, and coaching team members to reach their full potential.

Here are a few insightful quotes from the podcast:

🗣️"Leading is just being kind and direct. Leading is being developmental and coaching. Leading is helping people be better than they, maybe themselves, even believe they can be."

🗣️"People will cut a lot of corners for short-term gains, and you end up eroding the long-term sustainability of the team."

04/18/2024

You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…"

In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth.

Key takeaways include:

➡️ Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses.

➡️ The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework.

➡️ Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs.

➡️ The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future.

➡️ An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube ads

Here are a few quotable nuggets from the podcast:

👉🏼 "If you can give people an aha moment in the ad and actually provide them genuine value, they are far more likely to take action."

👉🏼"Google knows everything about everyone, essentially. And so I do think they're holding back on targeting somewhat to protect the user and to protect themselves."

Listen Here: https://www.omgcommerce.com/ecommerce-evolution-podcast/does-youtube-really-beat-facebook-every-time

04/11/2024

I had the privilege of interviewing Jimmy Sansone. He’s the CEO of The Normal Brand - one of my favorite clothing brands - and the oldest of 10 children. While his brand is Normal, his story is anything but.

It’s a story that’s definitely worth telling and chock full of great entrepreneurial lessons. Jimmy grew up in a family of entrepreneurs, so this was in his blood. What started as just an idea when Jimmy was working as an investment banker has grown into a thriving retail, wholesale, and online business.

Important Lessons:

➡️How growing up in a large family shaped him and helped him become an entrepreneur.

➡️What it’s like partnering with your family. Jimmy runs The Normal Brand with two of his brothers, Lan and Conrad.

➡️How culture shapes brands and the power of culture cards.

➡️How did launching their own retail stores (they have 11 now with more on the way) increase their wholesale and online businesses?

➡️Lessons learned from mistakes.

Listen Here: https://www.omgcommerce.com/ecommerce-evolution-podcast/10-siblings-11-retail-stores-1-amazing-brand

03/22/2024

No one is a better fit to serve as an Amazon Ads evangelist than my friend, Jeff Cohen.

Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade.

If you’ve been to an Amazon event, you’ve probably seen Jeff. Now, he’s serving as the official Amazon Ads Tech Evangelist.

I wanted Jeff to join the pod to talk about what’s new and trending with Amazon Ads.

This is important even if you’re not selling on Amazon.

Amazon is now the 3rd largest digital ad platform behind Google and Facebook. And it’s growing rapidly.

Here’s a look at what we cover:
➡️How vertical videos are improving shopping experiences and making ad performance better
➡️What is the new integration with Facebook, and what it means for shoppers
➡️How Sponsored TV ads are democratizing TV advertising and utilizing Amazon’s rich buyer signals
➡️Prime Video Ads and what they could mean for your brand (and when to consider running them)
➡️Amazon Marketing Cloud (AMC) what is it, how and when to use it to unlock new actionable insights about your business and advertising effectiveness
➡️Plus more!

Listen Here: https://www.omgcommerce.com/ecommerce-evolution-podcast/amazon-ads-news-trends-with-jeff-cohen-of-amazon

03/14/2024

Building a brand is hard. Really hard.

Building a brand on Amazon carries some unique challenges.

Sure, Amazon has built-in traffic, but grabbing attention, selling a great product, and then getting customers to buy again and again is hard.

No one knows that more than Bryan Porter, co-founder of Simple Modern. They launched on Amazon in 2016 and are now the 4th largest drinkware brand in the US. You probably own one of their tumblers or know someone who does.

This episode is a masterclass in:

✅How to build a brand on Amazon that people seek out.How to rise above the noise of "me-to" products and drive discovery and repeat purchases.

✅How to successfully go DTC when you're born on Amazon. This isn't easy, and most Amazon sellers fail outright or are only moderately successful.

✅How to use product variation to increase conversion rates and drive search volume.

✅Branded search or no branded search and Bryan's rule of 20x ROAS.

✅Competing in a hyper-competitive category.

✅Eliminating every weakness your product has.

✅Why negative reviews might not be the only sign that you need to kill a product.

✅And much more!

Listen Here: https://www.omgcommerce.com/ecommerce-evolution-podcast/how-to-sell-1-2-billion-in-drink-ware-in-8-years

02/08/2024

If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.

In this episode, I interview Matt Slaymaker on the latest and greatest from Google.

Here’s a look at what we cover:
✅ What are the best brands doing on Google that others aren’t?
✅ What are the keys to a better, more productive relationship with your agency?
✅ How has PMax evolved, and how can you fully leverage it?
✅ What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential.
✅ How should we think about AI with Google ads?

Listen Here: https://www.omgcommerce.com/ecommerce-evolution-podcast/grow-on-google-like-never-before-in-2024-trends-tips-and-new-stuff

02/01/2024

So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years).

In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist.

We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform.

Here’s a quick look at a few of our topics:
✅ Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon.
✅ Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app.
✅ Amazon’s continued growth and dominance and what it means.
✅ Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand.

Listen here: https://www.omgcommerce.com/ecommerce-evolution-podcast/winning-on-amazon-in-2024-better-ads-better-branding-better-strategy

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Who is OMG?

OMG Commerce’s mission is to accelerate our clients’ growth through world-class digital marketing that drives measurable results. We believe in two things: obsessing over results and treating your business like it’s our own.

We strive to make our team world-class by:


  • Hiring people who care. We hire for culture and character first. We want team members who are all-in on helping your business grow.

  • Provide the best tools, training, and resources. We can only help your business scale if we leverage the latest tools and technologies. We regularly send employees to Google Partner and Amazon events. Our Google reps visit the OMG offices quarterly for training and strategic collaboration.