08/31/2026
Designing for an annual event year after year comes with a unique challenge: How do you keep the brand instantly recognizable while giving attendees a completely fresh experience every single time?
For the past seven years, we’ve had the privilege of managing the national conference branding for the Building Performance Association.
Instead of playing it safe or recycling old assets, our team reimagines the National Home Performance Conference (NHPC) identity from the ground up each year, from the core event logo and digital billboards down to the entrance units, handouts, and stickers.