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Agile & Co uses a data-based approach that allows your marketing strategy to adapt to changing oppor

05/04/2023

Quick SEO/Content marketing case study:⁣
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This client was doing a pretty good job on their own raising their first page keywords from 400 keywords to 2500 keywords over 2017-2019. Then they hit a plateau at what they thought was the best they were ever going to achieve in the SEO space.⁣
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When they turned to us, we collaborated with their content team to reoptimize their on-site content while we handled the off-site/link building portion. ⁣
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Over the next 3 years, we worked together to make what they thought was their “best” even better by adding 7,000+ keywords to page one rankings and an additional 67,000 keywords ranking in total.⁣
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Moral of the story here is to play the long term game in the SEO world. Depending on budget this work can take months to catch momentum but you have to stick to the plan.

14/12/2022

Our founder & president Chans Weber with another amazing case study:
Hear me out… Quality matters!
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Case Study:⁣
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How did we take this auto body shop ad account from a $30 cost per lead (CPL) to $10 CPL resulting in 3x the leads with the exact same budget? It all came down to quality score.⁣
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The agency that proceeded us had an average of 150 keywords per ad group. The keywords were great, but the organization and quality scores were awful. How do you write an ad that’s relevant to 150 keywords? How do you build a landing page that’s relevant to 150 keywords? You can’t unless it’s so broad that it doesn’t speak to any specific search terms. ⁣
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By simply changing the organization of the account and separating target keywords into more granular ad groups, we were able to increase the quality scores across the board. In result this client’s cost per lead dropped dramatically - quality matters. ⁣

18/11/2022

Another case study from our Founder, Chans Weber:

A Simple Move Case Study⁣
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It truly amazes me how many websites are built in today’s world that are designed in a way that makes it nearly impossible to simply contact the company. ⁣
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Sometimes you have to go back to basics and recognize that small changes can be the most impactful. ⁣
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With this medical service client of ours that we are providing SEO services for, we simply moved their contact form to the top of their website (above the fold) and quadrupled their conversion rate, meaning this client was pulling 4X the leads from the same traffic they were already generating for a 15min fix/change. ⁣Though their conversion rate isn’t a sexy number to throw a party over, in their niche it’s actually well above average as there’s a lot of education involved before conversion which is a different story for another time. ⁣
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Bottom line is that when it comes to converting traffic to leads, it doesn’t always have to be super complex. Start simple and you can split test from there. Often times small adjustments have the biggest impacts.

20/10/2022

SEO/Content Marketing Case Study⁣
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When COVID hit in March of 2020 we saw businesses do 1 of 2 things. 1) most cut spend, panicked, and played small. 2) then there was a small % that went for it all. These companies were playing chess while their competitors were playing checkers. ⁣
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In April of 2020 we had an initial call with a referral that is medical service provider. They told us they had been working with another digital marketing agency since 2017. During this tumultuous time of uncertainty we laid out a strategic plan and explained the unprecedented opportunity in front of them; they chose to be aggressive and get started while all of their competitors shut down their marketing. ⁣
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At that time they had 15 keywords ranking on the first page and none of them were in the top 3 spots on Google. In other words as I call it, they were “outside of being in the money” as most consumers don’t go/click past the top 3 results. They ranked for roughly 400 keywords total. ⁣
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Today they rank for 8,000 keywords with 1,200 on the first page and 300 in the top 3 spots. This has changed their traffic volume from thousands to tens of thousands per month. They went from regularly looking for their next patient to consistently booking out three months in advance and are currently looking to hire more staff to keep up with the consultation demands. ⁣
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This post isn’t just a “look at what we did for our client” case study. The moral of the story here is going against the grain with your marketing can pay off specifically in unprecedented times. Though likely not comparable on a macro level to the pandemic, the recession that we are in is another one of these times. This company chose to be a wolf when all of their competition became sheep. ⁣
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Can your business benefit from being aggressive during these times? Does your business have the capital to inject into marketing efforts when your competition pulls back?

07/10/2022

Case Study Friday:⁣
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We recently took on this e-commerce client that had been previously working with another digital marketing agency that was running their Google Ads.⁣
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✅ When I had my initial call with the owner, he said they were getting an 83X return on ad spend (ROAS) which is insanely high. Making $83 on every $1 spent is a return that every business dreams of. I told him it was probably going to be tough to beat, but I’d take the opportunity to let my team review the account. ⁣
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✅ Once we dug into it, the other marketing agency had all of their keywords grouped into one general campaign which screams laziness and a lack of necessary data comprehension. The ad copy and images were all very general and from a 30,000ft view it appeared as though the account was just sitting on autopilot. ⁣
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✅ We made the determination that with a little time and restructuring we should be able to beat his unprecedented 83X ROAS. ⁣
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✅ We onboarded him as a client and started testing about 10% of his budget. We took a subset of his products into a different campaign where ad copy, images, site links, and more were highly related to the products we were targeting. The changes took about a week for Google to digest but needless to say the restructuring of the account paid off. ⁣
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✅ After our test pilot validated our changes we moved his entire budget into our restructured ads. ⁣
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📈 This account is currently operating at 163X ROAS which is nearly double where it was when we took it over. This client has only been on board with us for 2 months and has already tripled his budget which any smart business owner staring at these numbers would do.

27/09/2022

Check out some SEO insight from our Founder & President Chans Weber:
"One thing that I’m exhausted with hearing in the digital marketing world is “SEO is dead” - it’s been a tagline for at least 5 years now as Google’s algorithm is more sophisticated than ever. Which means obtaining high ranking keywords can be more complex than ever so instead of committing to the process agencies and businesses alike love to claim this ridiculous statement. ⁣
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If you have a product or service that people directly search for online there still, to this day, is no better piece of real estate than high ranking organic keywords. ⁣
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When we took on this client in July of 2018, they had worked with 3 other marketing agencies prior to us.⁣
They ranked for 80 keywords on page one and about 2000 keywords overall. ⁣
We overhauled and executed an SEO strategy for new keyword-optimized content, on-site updates, pillar pages, and off-site SEO that revolved around the keywords that actually contributed to their sales.⁣
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As of today, this client ranks for over 1,000 keywords on page one and over 10K keywords overall. They’ve increased their traffic by 27X and their sales 10X over the last four years. This is not a low competition niche… ⁣
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Though an increased budget would have expedited the timeline for success, it took close to 2 years before they really started to pickup momentum in this process. The investment was painful through that time period, but they chose to trust the process and now SEO is their #1 producing lead/sales source as a company doing over $40MM in annual revenue."

14/12/2021

We've rebranded! Leap Clixx is now Agile & Co.

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1535 S 8th Street

63104

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Thursday	08:00 - 17:00
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https://agileandco.com/

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