Brado

11/12/2020

How to Optimize for Google Featured Snippets: New Research 46 million mobile keywords & 160 million desktop keywords analyzed. 🤖 Brado's President of Digital Intelligence, A.J. Ghergich teamed up SEMrush with on this exciting new study. https://www.semrush.com/blog/featured-snippet/

SEMrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippe...

10/22/2020

We are excited to take part in the Octane OC MedTech Innovation Forum, where our Chief Strategy Officer, Clay Wilemon will lead a panel on “Innovation and Opportunities to Win in the New Normal.” For more info visit https://octaneoc.org/medtech-innovation-forum/. See you on October 27!

09/11/2020

We’re in a growing earthquake of trust - in politics, media and healthcare. Attitudes around vaccines used to be perfunctory and accepted. COVID-19 has broken that bond of trust in an unusual way, as FiercePharma’s Beth Snyder Bulik explains in her recent article.

As coronavirus vaccines edge closer to market, the next question is how pharma companies and public health authorities will convince people to get them. Civis Analytics tested five different themed messages and found personal stories about real victims of the virus to be the most compelling.

08/06/2020

Can we rebuild trust in vaccines? In our latest blog, we discuss the deep, fast-growing erosion of trust consumers have when it comes to science, media, and...brands, and how this will impact the launch of a COVID vaccine.

We may now be closing in on one or more Covid-19 vaccines. That’s good news, to be sure, but will it be the panacea everybody’s hoping for?

08/05/2020

Will a COVID vaccine be the silver bullet we've been waiting for? Maybe not. But not because of the vaccine itself. Our recent video looks at consumer mistrust and how Brado’s experience, proprietary methodologies and technologies have helped our clients get in front of it.

If you are that vaccine brand, how do you get in front of customers that don’t trust brands?

06/08/2020

Andy Parham, Brado CEO, shared this letter with our company. We believe his words reflect our mission, our thoughts and our hearts.

Andy Parham, Brado CEO, shared this letter with our company earlier this week. We believe his words reflect our mission, our thoughts and our hearts.

05/20/2020

Brado recently demonstrated its diverse capabilities with the Mississippi Valley Regional Blood Center. We provided Mississippi Valley Regional Blood Center qualitative research (one of our our sweet spots), and helped create messaging seeking donors who had the COVID-19 antibodies.

This is "MVRBC Video" by BRADO on Vimeo, the home for high quality videos and the people who love them.

05/15/2020

We researchers feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too. We analyzed “zoom fatigue” in research methodologies and have put together some tips to help alleviate.

We researchers certainly feel the fatigue from increased virtual interactions during COVID. We’re pretty sure our participants do, too. Their engagement is essential, which is why Brado’s Digital Center of Excellence (DCoE) and Behavioral Analysis Unit (BAU) have teamed to analyze and help allev...

04/29/2020

As searches related to COVID-19 continue to evolve, new emphasis is placed on sense-making as we seek a meaningful story to help adapt to this difficult time.

The COVID-19 crisis has administered a collective shock to our equilibrium. We are seeing many consumers moving along a common journey of coping and adapting to this crisis by a very clear search for meaning. This stage of adjustment is what we call “sense-making.”

04/17/2020

The risk of a severe disease increases exponentially with age. Remember exponential curves from your high school math classes? They're not straight lines. They suddenly cure steeply upwards.
Find this and more about how viruses can spread on our blog.https://brado.net/blog/wash-your-hands-brado/ ‎
Stay healthy, everyone!

04/16/2020

A tightly closed system would be like astronauts in a space capsule where nothing... can get it. So, minimizing contact... is less risky.
Find this and more about how viruses can spread on our blog. https://brado.net/blog/wash-your-hands-brado/ ‎
Stay healthy, everyone!