Story Power Marketing

09/29/2025

🥳 (Artist's rendering of me when an A-list copywriter calls me emails "highly recommended reading!").

🥰 (Artist's rendering of you after you read my emails).

Sign-up link in the comments below...

09/24/2025

Imagine: Prospects reaching out to hire you and having more clients than you can handle. Lynn Whitbeck did it -- using the frameworks in my book, "Story Power Marketing." I'll pay for the paperbook if you pay for the shipping. Link in the comments below...

09/15/2025

Michael doesn't read many emails, but he rarely misses mine: No boring lectures. No hard pitches. Just thought-provoking 🤔, laugh-inducing 🤣, never-boring 💥 emails that will help you prosper and profit more while feeling stuck less. Sign up link in the comments.

09/10/2025

Dave Dee loves my book. You will, too. Grab your copy at StoryPowerBook.com. I pay for the paperback. You cover the shipping.

09/03/2025

I've taken my 25+ years of email marketing experience and packaged them in a collection of quick-tip videos. Here's one (The #1 Mistake Most People Make with Email). If you like this tip, you'll find more more at EmailQuickTips.com

09/02/2025

From p. 10-11 of my bestselling book, "Story Power Marketing" -- "Instead of tuning out, prospects leaned in. They asked questions. They said, 'Tell me more.' They were fired up. They liked and trusted me more. My stories captivated them. And my stories inspired them to take the next step and, ultimately, to buy. That’s what powerful stories do."

Download a free copy of the book (.pdf). Link in the comments below.

09/01/2025

I know. You get a lot of emails. But how many do you want to read on a consistent basis? Do like Vance did and sign up for my thought-provoking 🤔, laugh-inducing 🤣, never-boring 💥 emails. "The content is THAT good." Sign up link in the comments below...

09/03/2024

ChatGPT has a horrible flaw.

It can do so many things, but if you ask it the wrong question…it doesn’t do what you want.

Trying to buy prompt collections can only get you so far.

Each time OpenAI releases an update, the old prompts stop working right.

But there is a better way.

You can activate ChatGPT’s genius mode with just ONE short phrase.

Jonathan Green is going to use how to do it on this week’s live workshop.

You never need to buy or memorize another prompt ever again.

Details and registration here:

In this very special LIVE workshop with A.I Expert Jonathan Green, he is going to show us how to activate ChatGPT’s hidden “genius mode” with ONE copy and paste prompt.

09/02/2024

Figgin' ChatGPT 😡😤 😡

I’ve never seen a tool with more power and a worse onboarding experience.

You log in and there is just a blank page.

No welcome email.

No onboarding video.

No steps to follow.

Just a blank page and “figure it out.”

This has been driving me crazy, so I reached out to my friend Jonathan.

He’s a bestselling author on AI and one of the top prompt engineers in the world.

He’s going to do a LIVE workshop this week and show us how to get ChatGPT to do the hard work.

He has a shortcut that activates chatgpt’s genius mode (i’ll explain more in tomorrow’s email.)

He’s also going to answer every single question you have about AI….live on the call.

I have a few questions of my own lined up.

This one is going to be a winner, so make sure to lock in your seat now.

(See comments for the link)...

05/30/2024

A true story about lead generation gone wrong (followed by an invitation):

Once upon a time, an ambitious business owner created a free giveaway to attract new leads.

His target market loved his "lead magnet." 8,000 signed up and gave the business owner their email addresses.

(8,000! That's a good lead magnet).

Then the business owner...
..did NOTHING!

He didn't send a single email to the leads. Not one. Just a thank you page with the lead magnet, then... crickets.

(Holy Missed Opportunity, Batman!)

This morning, the business owner cried out for help in an online business forum.
"I got 8k email addresses from my followers a few months ago. Now, I want to introduce them our new Facebook group to join via email. However, I am not sure what email platform is the safest to send out this many emails without landing in spam or getting flagged."

(Oy vey! 😖)

The spam folder is the least of his worries.

Imagine you're one of those 8,000 leads. Months have passed since you got the lead magnet. Then, out of the blue, you get an email from some guy who you might or might not remember, pitching his Facebook group.

It's like meeting a great-looking person at a bar...
..who gives you their number...
..and then months later...
..you call and say, "Ummmm... remember me?"

This won't go well.

Imagine, instead, if the business owner had followed-up immediately with those who requested the lead magnet.

When someone requests valuable content from you, that's...
..an invitation to establish a mutually-beneficial relationship with them -- right away.

They WANT to hear from you. They're likely to take a next step. Many will sign up for your next thing (such as your Facebook group). Many will eventually hire you...
..but only if you follow-up!

Earlier this year, I hosted a masterclass called:

How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups -- Without Working Your Tail Off

I've taken the 1-hour replay from the vault and will re-broadcast it -- today and tomorrow only..... 3 p.m. EDT today (May 30) or 11:30 a.m. EDT tomorrow (May 31).

Link to details and registration in the comments below...

05/27/2024

Memorial Day... I sent the following to my email list this morning:

I live in Missouri -- which never seceded from the Union during the Civil War but was recognized by the Confederacy as its 12th state.

In Missouri, neighbor fought neighbor. Sometimes brother fought brother. More than 100,000 Missourians fought for the Union. More than 30,000 fought for the Confederacy.

Today, we honor, thank, and mourn U.S. military personnel who fell in the line of duty.

I choose also to recognize those on the "other side." -- not to celebrate or endorse their cause, but to recognize their humanity.

We humans tend to dehumanize the other side. I guess that makes it easier to stake unwavering claims when we argue. I guess it makes it easier to fire deadly weapons.

But today, at least, let's remember: The other side sends humans to battle, too. Humans with spouses and children and mothers and friends.

***

In 2006, Clint Eastwood made two movies about the Battle of Iwo Jima. The first was Flags of Our Fathers which focused on the men who raised the American flag atop Mount Suribachi. The U.S. Marine Corps Memorial near Washington, D.C. (pictured with this post) depicts that flag-raising.

The second film was Letters from Iwo Jima. It told the story from the perspective of Japanese soldiers.

How many humans died in the battle? Estimates vary. More than 70,000 U.S. soldiers fought in the battle. Approximately 7,000 died.

Japan sent more than 20,000 soldiers into the battle. All but 216 of them died.

***

On Mondays, I usually share a bunch of RecomMONDAYtions with you. Today, I recommend only that you watch both Eastwood films...
..and honor the fallen...
..on the U.S. side...
..and on the other side.

Thanks for reading.

08/31/2023

Just had a great chat with Lorraine Ball on the Story Power Marketing Show - "How to Connect to Your Inner Child to Be a More Creative and Successful Marketer."

If you've have a hard time being creative and think it's something only the rarefied "special" people get to have fun with, you need to hear what Lorraine has to say.

She shares her journey from corporate ladder to creative life and how you can unlock your creativity.

Check the comments for the full episode links.