Osborn Barr Paramore

10/02/2026

We’re wrapping up September by celebrating two wonderful team members on their recent OBP work anniversaries. Thank you for everything you do, Becky and Bridget! 🎉

09/25/2026

Part of our tourism team met with clients this week to review our successes and learnings from last fiscal year. We also put on our thinking glasses 👓 and started planning ways to achieve even more in 2027. We're excited to continue our partnership with such talented and passionate people!

09/23/2026

Fall isn't just about the changing color of the leaves—it's a celebration of hard work and the stories we cultivate along the way. As the weather cools down and we enter this final season of 2026, it brings a fresh perspective and the momentum we need to finish the year strong.

Happy fall from all of us at OBP! 🍂

09/18/2026

Have you ever thought about the “nature” of a brand vs. how it’s “nurtured”? Are brands successful because of their values and the unique product or service they offer, or because of the way they have been marketed to consumers? The answer is… both!

➡️ A brand’s “nature” is what it is at its core: product, purpose, and values.

➡️ A brand’s “nurture” is how it is marketed: building connection through emotion and evidence.

A brand can be “naturally” successful, but it takes proper “nurturing” to keep adapting and evolving with the industry. On the other hand, even the best “nurturing” can’t cover up a weak foundation.

At OBP, we believe that even the most “naturally” successful brands need the proper “nurturing” to keep growing. Learn more: https://bit.ly/4cNwSHB

A brand’s “nature” is what’s at its core, its DNA. Otherwise known as its product, purpose and values. In the best cases, the brand exists because it is unique, giving it a competitive advantage from the start.

09/09/2026

The 2026 Farm Progress Show is in the books, and what a week it was. We spent our time in Boone, Iowa, learning where agriculture is headed, connecting with clients and meeting people doing great work in the industry. Not even the rain could slow us down.

Thank you to everyone who took the time to connect with our team. The annual Farm Progress Show is an OBP highlight event, and 2026 truly delivered. We’re already counting down to 2027!

09/02/2026

To launch The Floating Sleigh — St. Louis’ first-ever floating holiday bar aboard the Riverboats at the Gateway Arch — we blended hyper-targeted traditional media relations with an exclusive evening preview with local Influencers. The results spoke for themselves:

📰 39 media placements across local TV, print, and digital outlets

👁️ 374M+ total impressions, ensuring the pop-up stayed top of mind throughout the season

🎟️ Instant FOMO to drive ticket sales from day one

🔗 Read the full case study about this strategic PR campaign: https://bit.ly/4gwKyJh

08/29/2026

Before summer comes to a close, we’re taking time to celebrate some incredible team members on their OBP work anniversaries. Thank you for everything you do! 🎉

08/26/2026

From early mornings to evening events (and coffee to cocktails!), our account management team never slows down. This week, we’re in Philadelphia for the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) to discover what’s next in travel and tourism marketing. We’re bringing back the latest trends and actionable insights to level up our client strategies.

08/19/2026

A few weeks ago, OBP and Visit Missouri hosted an educational event for 40 attendees from destination marketing organizations across the state. We discussed how a holistic PESO approach and mindset targeting can help turn casual travelers into loyal visitors. We loved the insightful conversations and getting to see our Missouri friends IRL!

08/18/2026

Just another day at the office—if your office view includes thousands of acres of wheat. 🌾 We recently spent some time out in the field in Ohio and Illinois capturing new content for U.S. Wheat.