Seafoam Marketing

03/24/2026

Here's a sentence Google quietly dropped last month that deserves more attention than it got:

"We aren't just bringing ads to AI experiences in Search — we are reinventing what an ad is."

If you're running paid search, managing a brand, or making any kind of marketing budget decision — that line matters. A lot.

We broke it down in our March marketing roundup, along with everything else worth tracking this month. Worth a read.
https://brnw.ch/21x10v9

03/20/2026

If you're a St. Louis business evaluating marketing agencies, the process can feel deceptively simple at first — and genuinely complicated once you're in it.

Most agencies present well. The harder question is whether they're actually built for what B2B marketing requires: an understanding of complex buyer journeys, the ability to generate and nurture qualified leads over long sales cycles, and the kind of local market knowledge that makes a difference when your customers are other St. Louis businesses.

We wrote a guide that walks through all of it — what to look for, how to ask the right questions, and how to set a partnership up for results rather than just activity.

Worth a read if you're in that search, or think you might be heading there.

Full guide here: https://brnw.ch/21x0URU

Introduction A B2B marketing firm specializes in helping businesses sell products and services to other businesses through strategic marketing programs designed for complex buying processes. These firms play a crucial role in establishing, developing, and transforming B2B brands, positioning them fo...

02/25/2026

Chili’s didn’t reinvent the wheel. They just made sure it ran better.

Their comeback wasn’t about trends or a buzzy rebrand, just doing the fundamentals really well: clean operations, tighter systems, fewer menu items, done better. (Also: the hot mozz)

Customer experience wasn’t something to layer on. It became the outcome of every operational decision.

This one’s worth a read—especially if you’re in a season of trimming, refining, or simplifying:

Explore how Chili's revitalization underscores the value of prioritizing customer experience in casual dining success.

02/17/2026

When Foster & Adoptive Care Coalition came to us, their digital presence didn’t match the impact they were making in St. Louis—for 35 years, they have been doing some of the most important work in our community, and our goal was to help them update their user experience so that foster parents donors and volunteers were better able to engage with their life-changing work.

This is a partnership and project we are so incredibly proud of—keep reading to learn more about it! https://brnw.ch/21x01sS

02/09/2026

The team at Shiloh Counseling is focused on connection and creating a sense of peace for every client who walks through the door.

We are honored to work with people like Dr. Clay and his team!

Learn more about this project and how we were able to create a more cohesive brand experience for Shiloh Counseling:

Discover how Shiloh Counseling fosters peace and understanding for individuals and families facing personal challenges.

02/05/2026

Stay tuned.

01/29/2026

If you picked D, you’re onto something.

Design taste is becoming one of the most valuable skills in marketing—not just because it makes things pretty, but because it shapes how people feel when they interact with your brand.

It shows up in the flow of a page on your website, or when a tool or process feels like it was made with the user in mind.

It’s not just about polish. It’s about care and the clarity that comes from building things with intention.

01/20/2026

With AI search tools like Perplexity and Google’s AI Overviews shaping how people discover and evaluate businesses, technical SEO is no longer the full picture.

More on what that means and how to prepare:

The rules of visibility are evolving. Technical SEO got you here, but AI search optimization will determine your future success.

01/12/2026

We’ve been thinking a lot about what gets prioritized in marketing and what gets skipped because it isn’t flashy.

Things like:
– What happens after someone fills out your form
– Whether your proposals feel like they’re from 2025 or 2009
– The tone of your onboarding emails
– How your team follows up (or doesn’t)

What small, behind-the-scenes part of your customer experience has made a big difference in how people perceive your brand?

We’d love to hear what’s working for you (or what’s been overlooked).
Read more:

Discover the hidden truths about marketing effectiveness and why your perceived problems may not be what they seem.

01/07/2026

We’re seeing a return to SEO—but not the kind you’re used to.�

If you're writing to rank in 2026, you should be writing with AI in mind.

12/30/2025

This year, we saw a lot of shifts in how people use AI, how they define trust and how they experience brands.

The biggest thing we saw, though, is good companies doing hard, thoughtful work to show up better for their customers. We're proud to partner with teams like this.

Thanks for following along with us this year—here's to a great 2026!