Jump Company

08/06/2026

BTS fun from this week's shoot: Two days on set with a long-time client ✅ Mochi our newest four-legged cast member 🐾 ✅ Our Account Director Kelli dusting off her softball skills to pitch a pickleball to our actor ✅ When the room feels this good, the work does too.

08/04/2026

We've all been there... You decide to move in with your significant other and want to bring your couch. But, they already have a couch at their place. So then you both just look at each other like, "what do we do with all these couches?"

Companies do this too, except the couches are brands. And sometimes companies invite multiple significant others to move in, each bringing their own unique couch. There's no room for them all, especially the old, lime green one that smells like sunscreen.

Okay, this metaphor is getting a little weird.

Bottom line: Companies often struggle with what to do with their brands after an acquisition. Should one of the brands get absorbed into the other? Should they all remain independent or land somewhere in between? Our latest blog explores four common brand portfolio strategies and how to choose the right path based on brand equity, market position and long-term goals.

Learn more:

Learn how to choose the right brand portfolio strategy after an acquisition. Jump helps businesses manage brand equity and build portfolios for growth.

08/03/2026

We sat down with our Children’s Miracle Network team and asked them to break down our unique approach to rebranding a large, complex organization. What questions would you ask the team?

07/31/2026

🎉 July Jump-iversary's 🎉

Two anniversaries, which means twice the reason to celebrate! You both keep things running, ideas flowing, and the team smiling in many different ways. I think it’s safe to say that we’d be lost without you!

Here’s what some of their teammates had to say:

💬 8 years of Joe being Joe - and honestly, we wouldn’t have it any other way. As our General Manager, Joe is the ultimate jack-of-all-trades, a cornerstone of the Jump culture we all love, and embodies everything we stand for - collaboration, culture, and showing up for your people with a whole lot of heart. His ability to wear multiple hats, support every teammate, and help grow this agency while keeping the good vibes alive is truly something special. We’re so grateful to have our very own real-life Shaman on the team.

💬 Brooke is an incredibly smart and collaborative leader. She can solve any problem you throw at her, she is always ready with a witty line, and has proven herself to be not just an amazing media director but also a killer Traitors host and planner.

Cheers to the years behind you, the growth along the way, and everything ahead. We’re lucky to jump with you!

07/30/2026

It got a little chilly in the office today... 🍦❄️

We celebrated Miracle Treat Day by surprising the team with their favorite Dairy Queen Blizzard while supporting our client, Children’s Miracle Network.
The best part? When you buy a Blizzard today, Dairy Queen donates $1 or more to local Children’s Miracle Network Hospitals. 💙

So, what’s your go-to Blizzard flavor?

07/28/2026

Rebranding a national nonprofit organization like Children's Miracle Network requires buy-in from a wide range of internal stakeholders, including partner hospitals, corporate partners, program participants and organizational leadership teams.

Ultimately, the success of a rebrand depends on these stakeholders understanding it, believing it and adopting it before it’s ever shown to external audiences. They're instrumental in helping bring the brand to life and ensuring its success long after launch.

The good news? That’s our specialty! Jump has a long track record of building consensus, creating shared ownership in organizations of all sizes. See how we applied our decades of expertise to the CMN rebrand and helped guide them from brand audit to brand launch: https://www.jumpcompany.com/rebrand/

07/27/2026

Looking sharp! As we continue to celebrate our 25th anniversary, we made a quick video showing how far our logo has come over the years. Honestly, we would have changed it more often, but then we’d have to update our website, our signs, all our swag, and at least one tattoo.

07/24/2026

Not every trophy is for speed. 🏁 😅 Our team took on the Pinewood Derby last night and came this close to taking home the title of the slowest car in the race. Safe to say marketing is more our lane than motorsports.

07/22/2026

When Jump helps a complex organization rebrand, we deploy a 3-phase process to ensure the rebrand is on strategy, on time, and on the same page with all key stakeholders.

Learn more: https://www.jumpcompany.com/rebrand/

07/21/2026

When it comes to weight loss, it can feel like you’re spinning a wheel - so many options, all promising results. Where do you even start?

That’s the tension we leaned into with our latest work for Memorial Wellness Center.

Instead of adding to the noise, we focused on the truth: real progress isn’t one-size-fits-all. Memorial meets each patient with a personalized plan and a team that supports them every step of the way.

Because lasting change shouldn’t come down to chance.