MarketPlace Branding

Born out of the B2B food ingredients world, we spent our first year as a company helping several B2B food companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others. Whether d

eveloping a product strategy for a multinational agribusiness or commercializing a protein bar for a startup wellness brand, we approach every project with equal care, attention, and enthusiasm. Drawing on our expertise in trends for human food and nutrition, we're also out in front helping pet and animal brands develop strategies that track with consumer trends. We work in every aspect of pet and animal product branding, from applying palatability research to positioning products for Amazon sales. And, as a diverse group of pet lovers ourselves, we understand the concerns of modern pet parents (not to mention the challenges of photographing a restless pup). As the line between food and medicine has blurred in recent years, MarketPlace has been on the forefront of conversations about wellness, clean labels, and nutrition. We’re dedicated trend watchers in VMS, nutraceuticals, cosmeceuticals, and other wellness products, and we’re delighted to have shared in the emergence and growth of the health and wellness industry, helping companies in the industry grow through actionable research and measurable tactics.