MarketPlace Branding

MarketPlace Branding We create better brands for healthier, happier people and pets.

Born out of the B2B food ingredients world, we spent our first year as a company helping several B2B food companies market their brands and their products, and in year two, we began doing the same with consumer companies, using our inside knowledge of the B2B world to help those companies navigate the complex issues related to regulation, production, and manufacturing, among many others. Whether d

eveloping a product strategy for a multinational agribusiness or commercializing a protein bar for a startup wellness brand, we approach every project with equal care, attention, and enthusiasm. Drawing on our expertise in trends for human food and nutrition, we're also out in front helping pet and animal brands develop strategies that track with consumer trends. We work in every aspect of pet and animal product branding, from applying palatability research to positioning products for Amazon sales. And, as a diverse group of pet lovers ourselves, we understand the concerns of modern pet parents (not to mention the challenges of photographing a restless pup). As the line between food and medicine has blurred in recent years, MarketPlace has been on the forefront of conversations about wellness, clean labels, and nutrition. We’re dedicated trend watchers in VMS, nutraceuticals, cosmeceuticals, and other wellness products, and we’re delighted to have shared in the emergence and growth of the health and wellness industry, helping companies in the industry grow through actionable research and measurable tactics.

12/24/2025

🎁 2025 Wrapped 🎁

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office dogs make each day more spirited

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resident bakers treat us to homemade breads and cookies year-round

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Research-powered insights presentations and panels

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purpose-driven partners and industry organizations we’re proud to support: Proud, Animal Supplement Council, Sustainability Coalition, in Nutraceuticals, ,

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Countless connections, new and old, throughout the food, beverage, supplement, and pet nutrition markets

As we put a bow on 2025, we’re wrapped with gratitude, joy, and purpose, and are energized for the year ahead.

MarketPlace offices will be closed December 24th through January 1st. We look forward to reconnecting in the New Year! 🪩

11/27/2025

To all our connections new and old: we’re grateful for you. The nutrition professionals. The food makers that make so many meals possible. Our unwavering team of strategists and creatives — remarkable people we’re lucky enough to call “coworkers.” Happy Thanksgiving from MarketPlace ❤️

Headed to Global?🎧 Get ready to tune into the future of the supplement, food, beverage, and pet trends with Nextin 15....
10/21/2025

Headed to Global?

🎧 Get ready to tune into the future of the supplement, food, beverage, and pet trends with Nextin 15.

⏱️ 10-minute trend talks. 5-minute Q&A. Data and insights you won't find anywhere else — and you don't have to leave the show floor.

Where: Booth #3325
When: Wednesday, 10/29, and Thursday, 10/30
What: 11 micro talks with fresh trends and future insights from by MarketPlace

Get the full list of talk topics and times.
Link in comments 🔗

10/09/2025

This year, SupplySide Global will feel different. Electric. Energized. Evolved. 
 
As agency partner for the recent rebrand, we can’t wait to see it on a grand scale at this magnetic event that draws nutrition industry innovators together.
 
Heading to SupplySide? Visit us at MarketPlace Booth #3325 — featuring our own — where we’ll highlight tomorrow’s trends and the branding that can bring them to life. 
 
Click the link in the bio to book time to connect with the experts behind SupplySide’s rebrand!
 
P.S. See how the new SupplySide came to life.
 

10/09/2025

This year, SupplySide Global will feel different. Electric. Energized. Evolved.

As agency partner for the recent rebrand, we can’t wait to see it on a grand scale at this magnetic event that draws nutrition industry innovators together.

Heading to SupplySide? Visit us at MarketPlace Booth #3325 — featuring our own — where we’ll highlight tomorrow’s trends and the branding that can bring them to life.

Book time to connect with the experts behind SupplySide’s rebrand: https://calendly.com/hibsch/supplyside-global?month=2025-10

P.S. See how the new SupplySide came to life. Link in comments.

Since 2020, the National Animal Supplement Council has partnered with MarketPlace for forward-looking consumer research...
08/28/2025

Since 2020, the National Animal Supplement Council has partnered with MarketPlace for forward-looking consumer research and insights into the pet supplement shopper.

Now, we’re officially an Preferred Supplier and will bring our expertise in strategy, branding, and research to this esteemed group. Onward and upward!

08/21/2025

FURminator Inc. used to be a niche product. Now the brand is in stores across the nation.

Bringing a product to a broader audience can get hairy. Here’s how we helped FURminator shift their positioning and nail a $140M acquisition valuation:

→ Identified the scope of FURminator’s potential audience, which was much larger than they were targeting

→ Anchored messaging in customer needs and desires, from which we made custom content built for shareability

→ Created an integrated media plan to meet consumers where they were

Ever tour a farm during a trade show?In our work, we’ve brought farm fields to consumers, companies, and classrooms. Now...
07/09/2025

Ever tour a farm during a trade show?

In our work, we’ve brought farm fields to consumers, companies, and classrooms. Now, Brand Strategist, Haley Palmer, is headed to the “Salad Bowl of the World” for the , where she’ll join producers and buyers to explore trends in sustainability, merchandising, and the economics of organic produce.

👩🏻‍🌾 Will you be there?

From the latest natural colors approved by the to innovative fiber-forward ingredient systems, gives us a front-row s...
07/07/2025

From the latest natural colors approved by the to innovative fiber-forward ingredient systems, gives us a front-row seat to the science shaping tomorrow’s food systems.

If you're a B2B ingredient supplier looking to elevate your brand, we’d love to connect. Schedule a meeting with our Account Strategy Director, Jim Hibsch!

You know him from the Global stage and Animal Supplement Council presentations, where he shares exclusive pet category...
06/26/2025

You know him from the Global stage and Animal Supplement Council presentations, where he shares exclusive pet category trends and consumer data from Nextin Research by . 
 
Our Research Manager analyzes countless data points to find underlying insights: 
→ the claims that elicit confidence in pet parents and consumers 
→ the ingredients that connote benefits and quality 
→ why pet supplement shoppers are more identifiable by values, beliefs, and behaviors than demographics  
 
Find Jon’s latest insights at www.next on research.com

Address

6500 Chippewa, 4th Floor
St. Louis, MO
63109

Opening Hours

Monday 8am - 5:45pm
Tuesday 8am - 5:45pm
Wednesday 8am - 5:45pm
Thursday 8am - 5:45pm
Friday 8am - 5:45pm

Telephone

+13146479500

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