05/28/2026
This debate is happening in every boardroom, agency, and freelancer’s DMs right now.
Over 60% of marketers are already using AI to write copy, generate visuals, or analyze campaign performance. Brands like Coca-Cola and JPMorgan have publicly committed to AI-generated content strategies. But consumers are starting to notice, and trust is becoming a real issue.
According to Edelman’s Trust Barometer, 71% of people say they’ll lose trust in a brand if they feel the content is deceptive. AI content isn’t the problem. Undisclosed AI content is.
Tip: Use AI to speed up your process, not replace your voice. Let it handle first drafts, research, and data analysis. You handle the strategy, the story, and the human connection. That combo is unbeatable.
At Intergetik, we use AI as a production tool, not a replacement for creative direction.
Where do you draw the line with AI in marketing?
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