We Are Alexander

We Are Alexander We Are Alexander is a solution-focused marketing agency that puts products in consumers’ hands.

We bridge the gap between creativity and retail expertise by empowering the true source of great work—exceptional people and a culture of curiosity. Our human-centric, insights-driven approach squarely focuses on what matters: people, products and the truth that connects them. Core competencies include in-store retail campaigns (national & regional), packaging and merchandising solutions, digital/

social content, e-commerce content and experiential brand activations. Our proprietary technology solutions and decades of executional expertise in premedia/production services, color and printer management, high-end photography and imaging/editing/3D capabilities drive efficiency and speed-to-market.

Your holiday marketing may have a new audience: AI. According to McKinsey’s latest U.S. consumer research, 46% of consum...
09/01/2026

Your holiday marketing may have a new audience: AI.

According to McKinsey’s latest U.S. consumer research, 46% of consumers say they’re likely to use AI for holiday shopping this year, whether that’s comparing products and prices, finding deals, or getting gift ideas.

For , that changes the game.

It’s no longer just about getting your product in front of consumers. Your brand needs to be easy to discover, easy to understand, and easy to choose.

That means strong positioning.
Clear product benefits.
Distinctive packaging.
Consistent brand messaging.

Read the full report from McKinsey below.
https://lnkd.in/gwSC2D2g

isn’t just benefiting from inflation, it’s becoming the default.Store brands reached a record 23.8% unit market share ...
08/26/2026

isn’t just benefiting from inflation, it’s becoming the default.

Store brands reached a record 23.8% unit market share in the first half of 2026, and more than half of shoppers say they’re likely to keep buying private label even if grocery prices come back down.

That shift is showing up across categories, from pet care and beverages to refrigerated, snacks, frozen and breakfast.

Retailers are leaning in accordingly: just launched Mainstay Kids, its first new home brand in five years, and AWG added 64 new private-label items this quarter built to meet shoppers' shifting needs.

Private label isn’t the alternative to national brands anymore. It’s becoming the brand shoppers expect.

Summer isn’t over yet ☀️ A past client project for Landshark is a great example of how seasonal marketing can go beyond ...
08/20/2026

Summer isn’t over yet ☀️

A past client project for Landshark is a great example of how seasonal marketing can go beyond simply selling a product. We tapped into ' love of weekend beach getaways and shifted the messaging to reflect the lifestyle surrounding the product.

Great marketing asks: What does our audience want to be doing right now?

Learn more: https://wearealexander.com/

For younger consumers, the shelf is no longer where discovery starts!KDP’s 2026 State of Beverages report shows Gen A/Z ...
08/10/2026

For younger consumers, the shelf is no longer where discovery starts!

KDP’s 2026 State of Beverages report shows Gen A/Z are doing significantly more digital research before they ever reach the shelf. They're turning to reviews, social feeds, creators, recommendations, and even AI to decide what’s worth trying.

But that doesn’t mean the physical shelf has lost its power.

Discovery starts online. The shelf confirms the choice.

For and brands, that means your digital presence and in-store experience can’t operate in silos. They’re two parts of the same consumer journey!

People aren’t necessarily drinking more... They’re drinking better! 🍻The 2026 State of the Industry report shows total b...
08/07/2026

People aren’t necessarily drinking more... They’re drinking better! 🍻

The 2026 State of the Industry report shows total beer dollar sales are down, but there’s an interesting split happening within the category.

• Super-premium is growing, largely driven by Michelob Ultra
• Busch Light continues to hold its own in the value segment
• Consumers are becoming more selective about what earns their spend

The bigger takeaway is value isn’t just about price anymore.

Premium wins on quality and taste. Value wins on authenticity and heritage. Both succeed for the same reason, they give consumers a reason to choose them.

For , the takeaway is simple, know what makes your brand worth choosing.

Limited-edition products don't succeed because they're limited, they succeed because they're connected to something bigg...
07/29/2026

Limited-edition products don't succeed because they're limited, they succeed because they're connected to something bigger.

One of my biggest takeaways from the marketing was this: the brands that won weren't just selling products. They were creating moments people wanted to be part of.

A few lessons every brand can apply:
• Make your product part of the story
• Show up authentically in cultural moments
• Build experiences people want to share, not just products they want to buy

The strongest marketing doesn't interrupt culture. It becomes part of it.

What's a brand you've seen do this well?

📖 Worth the read: https://lnkd.in/gjejaAA4

The "wind-down" occasion is becoming more competitive. New research from Morning Consult finds that users, in particul...
07/20/2026

The "wind-down" occasion is becoming more competitive. New research from Morning Consult finds that users, in particular, are becoming more fluid in what they reach for during moments of relaxation.

As more consumers mix alcohol, non-alcoholic beverages, and other alternatives into their routines, brands can no longer rely on habit alone.

The brands that win this occasion will be the ones that create the most value, not just the most visibility.

POLL: As consumer habits evolve, what will keep brands relevant during the "wind-down" occasion?

A) 🍺 Product innovation
B) 🌿 More non-alc options
C)💡 Better brand positioning
D) 🤝 Stronger emotional ties

VOTE below!

Consumer expectations are evolving, and so should .One trend we're seeing emerge: utility becoming the new luxury.For e...
07/13/2026

Consumer expectations are evolving, and so should .

One trend we're seeing emerge: utility becoming the new luxury.

For example, Dating app BLK recently launched a gas giveaway to help couples actually get out and meet, leaning into the reality that filling up the tank is a bigger barrier than finding a match.

In today's economy, practical value is resonating more than luxury. Campaigns that help ease everyday pain points are creating stronger emotional connections than traditional sweepstakes or aspirational prizes.

It's a reminder that the most effective marketing starts with empathy and to meet consumers where they are.

We're proud to have collaborated with High Liner Foods on the design work for their newly launched Sea Cuisine Guinness ...
07/06/2026

We're proud to have collaborated with High Liner Foods on the design work for their newly launched Sea Cuisine Guinness Battered Fish Strips, which recently received a Gold Award from the Hermes Creative Awards for Packaging Design.

This recognition celebrates the power of packaging to create appetite appeal, elevate brand presence, and drive standout shelf impact in a highly competitive retail environment.

At We Are Alexander, we’re passionate about building brands and packaging designed for the modern CPG landscape.

Consumers aren't just buying beverages anymore, they're buying occasions. Hoplark just completed a brand refresh, specif...
06/30/2026

Consumers aren't just buying beverages anymore, they're buying occasions. Hoplark just completed a brand refresh, specifically linking each product to the moment it's made for. Day/Dream, a new energy powder brand, is built around the idea that functional benefits should map to specific parts of the day: morning focus, afternoon calm, evening wind-down.

More brands are positioning products around specific moments in the day, making "when to drink it" just as important as "why to buy it."

, , and should work together to own the occasion, not just showcase the product. That's where brands create lasting relevance.

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