05/26/2026
One thing I’ve started noticing lately is that a lot of marketers keep running the exact same ads for way too long.
Same headline.
Same image.
Same wording.
Day after day after day.
And after awhile people almost stop seeing them.
Not because the ad is bad.
But because it has become familiar.
I was thinking about this while browsing safelists and traffic exchanges recently. Some ads become so familiar that your brain filters them out before you even consciously process them.
Then somebody changes one little thing…
A new image.
A strange headline.
A completely different vibe.
And suddenly the ad stands out again.
That’s what inspired my newest blog post:
“What Makes People Stop and Notice an Ad?”
I break down why familiarity quietly kills attention, why fresh ads suddenly wake people up again, and why sometimes small changes matter more than marketers realize.
👉 https://www.getrichwithjerry.com/what-makes-people-notice-an-ad/
I think a lot of marketers — especially in safelists and traffic exchanges — will relate to this one.
Learn what makes people notice an ad in safelists and traffic exchanges, and why fresh ads often outperform familiar ones.