Dicom Marketing Services Inc

04/07/2020

It's true, despite the challenges that we are all facing, there are great opportunities to position your . Smart marketers are making decisions on the fly to shift and follow the changes in consumption trends. However it's still important to look below the surface of what are being activated. Are you sure the new or campaign are reaching the people it's supposed to be targeting? is not just a line item and is critical in these times. You should have questions, we work with you for answers. Ask away....

03/06/2020

is certainly something that we are working through with our brand and creative partners to translate the balance between , , and scales. It will be interesting to see how this data plays with the rest of the Kantar data when looking at the market level. Exciting, yes. A Lot of questions, for sure. But we take any we can get our hands on.

The insights are coming online as podcast companies launch ad networks.

02/20/2020

Newsletters are an important part of the consideration within a media and digital mix. We always look for balance but also know that the wrong message in the right place can be just as ineffective. Its important to know and understand your target and if a newsletter is a channel they are receptive to. There's more to a successful newsletter or email campaign then a strong open rate.

SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.

02/05/2020

Up, down, left, right.... no matter what, smart speakers have to be a part of your audio and search mix.
https://bit.ly/2RYvJ74

01/21/2020

We often preach that mix is imperative to success. Social media is no different, but you need the right strategy and mix of platforms to be successful.

https://bit.ly/2TJ5tyJ

01/16/2020

While we may not be a creative agency, we are just as excited to see, and test, new ad formats. This puts a new and exciting challenge to our creative partners to execute for our brands, but having great creative partners helps us bring new tech to life.

The Disney streamer that gave us pause ads and ads triggered by binge viewing continues to experiment with less intrusive ad formats that it claims drive better viewer engagement and stronger ROI for brands.

01/09/2020

Its that time of year. We've been not only debating the streaming aspects around viewership, but how this may also change engagement. And not just in-game, but in all the surrounding coverage and halftime as well. Will streamers be more invested in the game itself, or will it be another outlet like linear to host a party around with friends and the game becomes background? It will be interesting to see the numbers post.

CBS has the TV rights to this year's game and will make it free to stream on its websites, connected TV and mobile apps. It will not require any authentication, eliminating some of the friction that comes with streaming most NFL games.

01/03/2020

While it may be cliche, we strive to work with our brands, not just for our brands. Our model has always been designed as a sort of hybrid both with our Agency partners as well as the direct brands we work with. The best outcomes are when our brand partners challenge and help us integrate deeper into their internal teams then a traditional agency. DICOM is designed to become an extension of the marketing team, not an add-on.

The looming threat of in-housing may not be as serious in 2020 as marketers and agency execs believe a hybrid model will be in vogue.

11/18/2015

There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.