Dovetail

10/14/2026

Big congrats to Honna, our September Employee of the Month!

Honna has been doing what Honna does best: keeping projects moving, solving problems before they become bigger problems, jumping in where she’s needed, and somehow staying thoughtful and steady through all of it.

From helping organize important work to keeping budget conversations on track to learning new skills for a new project, she’s shown exactly what it looks like to be proactive, collaborative, and very much appreciated.

We’re lucky to have her on the team. Congrats, Honna!

10/09/2026

Yesterday, we wished a very Happy Birthday to Bex!

Bex is a designer, artist, website whiz, and one of those people who can take a vague creative thought and turn it into something wonderful.

She brings talent, perspective, and visual problem-solving to the team, whether she’s working on design, web, illustration, or any of the other hundred things she does for our clients!

She also brings Nora to the office, which is not technically a professional accomplishment, but it has absolutely improved workplace morale.

Happy Birthday, Bex! We’re lucky to have your creativity and your tiny toothless sidekick around here.

10/07/2026

Hunter has worked on a lot of fun projects at Dovetail, but Nature’s Miracle is definitely up there!

A TV/digital spot for stain remover is great. But a TV/digital spot for stain remover that involved dogs, a fun creative concept, and a spot that performed well? Even better!

Check out the video as Hunter talks about why the Nature’s Miracle project was such a favorite… mainly because the dogs were SUCH professionals.

10/02/2026

A good tagline can be annoyingly tiny.

A few words carry the weight of an entire brand, including its audience, values, tone, and any reasons why anyone else should care.

Through our REV process, we look at what makes a brand Relevant, how that value Evolves into clear messaging and creative expression, and how it creates Value in the market. (Get it??)

So, your tagline should come from a real strategy. Click the link in the comments, and we can help you get started with yours!

10/01/2026

Big congratulations to the Advanced Manufacturing Innovation Center St. Louis on receiving the Development of the Year Award at today's St. Louis Mayor’s Business Luncheon!

Honna was there with the AMICSTL team to celebrate the recognition, and we’re so excited to see their work honored in this way. AMICSTL represents the kind of forward-thinking, collaborative effort that can create a lot of opportunity for St. Louis, from advanced manufacturing and workforce development to regional economic growth.

We’re proud to support their mission and grateful to be part of the circle of partners helping bring this vision to life.

09/29/2026

One of our favorite events of the year is almost back again!

The Art of Travel Gala is always a special project for us. It brings together so many things we love: storytelling, design, community, creativity, and the chance to help people see STL in a whole new way.

We’re proud to support the campaign again this year and help bring attention to an event that turns the airport into something more than a place you move through.

Check out their posts and get your tickets!

What does music look like to you?

The concert t-shirt you’ve had since 1998 and refuse to retire? Sequins? Leather? Fringe? Cocktail attire?

At the Art of Travel Gala, there’s no single soundtrack for the night, and no single way to dress for it.

Channel an artist, an album, an era, or simply wear whatever makes you feel ready for the show.

Then, meet us in Concourse B on October 15 for art, live entertainment, all-inclusive food and drinks, and one unforgettable night!

Get tickets: https://ow.ly/KOwK50ZNoog

09/24/2026

It’s September, so 2027 planning is no longer a “future you” problem.

This is a smart time to start thinking about what next year looks like: campaign priorities, web updates, content strategy, media planning, all of the things that become significantly less fun when they’re handled in a last-minute panic.

Present you might be a little annoyed, but future you will appreciate it.

Click the link in the comments, and we can help you get started with your big 2027 plans!

09/23/2026

How do YOU measure creative impact?

Great question! A little complicated, but a great question.

Sometimes it’s clicks, conversions, engagement, leads… sometimes it’s whether people finally understand what a brand does without needing a 20-minute explanation and a support diagram.

Good creative work should look good, sure, but it should also ultimately connect back to the goal! However, you’re measuring efficacy, always keep that in mind when your marketing creativity is creativity-ing.

09/22/2026

Brands don’t need to sound like they were assembled in a conference room by seven people who are all terrified of adjectives.

They can be clear, warm, smart, specific. Helpful. Funny when it makes sense.

But undoubtedly, they should be human.

People connect faster when a brand sounds like it understands them instead of trying to impress them with “innovative, results-driven solutions.”

No offense to innovative, results-driven solutions, of course.

09/18/2026

Happy Birthday to Jennifer Anania!

She’s our finance whiz, numbers expert, and the person helping keep Dovetail running smoothly behind the scenes. This is very important because some of us see a spreadsheet and immediately need emotional support.

We’re grateful for everything you do for Dovetail, our clients, and our collective access to excellent vegetables from your beautiful garden!