TOKY Branding + Design

TOKY Branding + Design Design. Content. Insights. Smart Work for Smart Brands. TOKY is headquartered in St. Louis, with a second office in Denver and a staff presence in Boston.

Founded in 1997, TOKY is a full-service branding and design consultancy that has developed a national reputation for helping organizations create brand strategies that differentiate and delight prospective clients and recruits. TOKY uses those brand differentiators to create brand identities, compelling websites, and marketing strategies. We focus on branding and design for a handful of client mar

kets, including architecture, engineering, and construction firms; high-end real estate development destinations; arts and cultural organizations; private schools and universities; and professional services.

09/01/2023

We’re sending a much-deserved congratulations to our friends at Cline Design Associates on the recent launch of their new brand. This team believes that well designed places become lives well lived. And we loved digging deeper into this belief as we developed their story, their brand, and their new site. Follow the link to see more from these experts of designing the experience of living well.

www.clinedesignassoc.com

08/04/2023

We’ve been busy. Here's a peek at some work we've been waiting to share. Can’t wait to share more of it soon — or get started on something together.

We’re proud to share new brand and web work for Salas O'Brien, a firm of tenacious problem solvers who dissect and explo...
03/23/2023

We’re proud to share new brand and web work for Salas O'Brien, a firm of tenacious problem solvers who dissect and explore built environment challenges from every angle. When they bring the right solution into focus, the efficiency and impact often extends well beyond what was asked. salasobrien.com

02/24/2023

We’re honored and thrilled to share that our work for Withered Oak, Goshen Coffee Company, Taqueria Morita STL, and Bistro La Floraison took home 6 ADDY golds in the Packaging and Integrated Brand categories. Goshen also had the added distinction of winning Best in Show. Congrats to our team and our clients. Thank you, as always, for the collaborative partnership, not to mention the amazing food and drinks.

01/13/2023

Our interactive team is growing! We’re looking for a mid-to-senior level Interactive Designer and a versatile Interactive Account Coordinator. Come build high-end digital experiences for clients ranging from craft breweries to global architecture firms. Details here: https://toky.com/careers

If you’re in STL and you love whiskey, today is your day. At 4pm, the limited release of 2022 Withered Oak 5-Year Bourbo...
11/18/2022

If you’re in STL and you love whiskey, today is your day. At 4pm, the limited release of 2022 Withered Oak 5-Year Bourbon and Rye is up for grabs. While our work hasn’t aged quite as long as these whiskies just yet, we hope you love the flavor of the brand as well as the spirit. Check out the release event 4 Hands Brewing Company and our case study — maybe even in that order. https://toky.com/portfolio/withered-oak-whiskey/

More love for Goshen Coffee Company! We’re honored to share that our packaging work received the 2022 Award of Excellenc...
09/07/2022

More love for Goshen Coffee Company! We’re honored to share that our packaging work received the 2022 Award of Excellence from Communication Arts.

TOKY is growing: we have hybrid openings for a Designer and Interactive Designer in our Midtown studio. Let’s collaborat...
08/17/2022

TOKY is growing: we have hybrid openings for a Designer and Interactive Designer in our Midtown studio. Let’s collaborate and make something great. https://toky.com/careers

To paraphrase a bit of a storytelling wisdom from Neil Gaiman: the more an author knows how someone in their story speak...
07/12/2022

To paraphrase a bit of a storytelling wisdom from Neil Gaiman: the more an author knows how someone in their story speaks, the more they understand their character. The same wisdom is true for brands. Your brand voice, and the design principles that often flow out of it, should express something deeper about your organization — your culture, your attitude, your beliefs, your POV. Because, while what you do and how well you do it are important, who you are may be one of the the most differentiating and magnetic things about your organization.

If you’re not familiar with the The Frank Lloyd Wright House in Ebsworth Park, consider this a long overdue heads-up. We...
05/19/2022

If you’re not familiar with the The Frank Lloyd Wright House in Ebsworth Park, consider this a long overdue heads-up. We had the privilege of touring and promoting this residence-turned-museum as part of a recent membership campaign. The beauty of this house is that it represents FLW’s vision for architecture that’s accessible to the middle class — a concept he called Usonian design. The theme of accessibility not only comes through in FLWs work, but in the story of the couple who commissioned the house, the intimate nature of the tours people experience, and the house’s proximity to the St. Louis region. For all the same reasons, we developed a brand promise that put this message front and center in their membership campaign and created a promotion that gave a few lucky members the opportunity to have cocktails on the terrace with friends. We’re looking forward to doing more work for this great cause.

05/06/2022

We’re proud to announce that TOKY won 5 SILVERS in the Graphis packaging competition for our work on , , and brands Origin Gin, Flora, and Spettro. We also won honorable mentions for work on , Encrypted Vodka, and Firecracker Pizza & Beer. It’s a privilege to be recognized among such great work from designers around the world.

Address

3141 Locust Street , Unit 100
St. Louis, MO
63103

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Our Story

Founded in 1997, TOKY is a full-service branding and design consultancy with offices in St. Louis, Denver, and Boston.

We are experts in helping firms define and create their brand messages, and we turn those brand differences into unique, compelling websites, brand identities, and marketing systems.

We focus on branding and design for a handful of client markets, including architecture, engineering, and construction firms; high-end real estate development destinations; arts and cultural organizations; private schools and universities; and professional services.