Media Management, Inc.

Media Management, Inc. Traditional and digital media audit services for leading U.S. advertisers. We deliver audit finding Did I pay a reasonable price?

MMi media audits answer 3 questions for advertisers:

Did I get what I paid for? Were my media buys managed to my specs?™

MMi’s patented Circle Audit® technology is considered the leading edge solution for media auditing in the US. Circle Audit® is designed to use empirical data to provide the client with objective feedback on how their media buying agency is performing. Each step in our process

is designed to ensure that the client is getting full return on their media investment. Using our proprietary Circle Audit® technology, we can assess 100% of a client’s media buys with transparent and actionable outputs. We can work across a multi-agency or multi-brand media buying paradigm with ease, providing all internal constituents with consistent reporting against multiple Key Performance Indicators (KPIs) covering the needs of all Client stakeholders.

02/23/2022

Creates watermark to identify when devices are legitimate and cut down on fake traffic that has plagued the industry.

02/09/2022

In a forceful speech to the Annual Leadership Meeting, IAB CEO David Cohen decried incrementalism and caution in an industry facing major challenges.

10/18/2021

The company’s revamped identity includes a new logo, corporate colors and brand purpose.

10/01/2021

The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress.

09/22/2021

Anthony Katsur is only weeks into his new role as the CEO of the IAB Tech Lab, but already has big plans for what he wants to do at the organization.

09/21/2021

A bevy of owners of local TV stations have already moved to stop selling ads based on traditional TV ratings. Nielsen intends to start helping the effort next year. The measurement giant, which has…

09/15/2021

Person-level methodology will roll out next month amid rival Nielsen's public stumbles.

09/14/2021

Nielsen has been under fire from the TV networks for underreporting ratings and in the process had their accreditation from the MRC put on hiatus. To find out what could happen next, I reached out to a group of prominent research executives & industry thought leaders for their opinions.

09/09/2021

Kenny sees panel controversy diverting attention from real issues and expresses frustration at the slow pace of progress.

09/08/2021

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first e...

09/01/2021

Penalty comes after months of disputes over company's audience figures.

08/30/2021

Nielsen seems to be betting the industry will shrug off its loss of accreditation.

Address

530 Maryville Centre Drive, Suite 50
St. Louis, MO
63141

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16368120042

Website

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