LashBack, LLC

01/09/2024

How does PREMIER Bankcard ensure email compliance, monitor affiliates, and gain insights into competitive email practices in the highly regulated credit card industry?

By utilizing LashBack's ComplianceMonitor and BrandAlert, PREMIER gains visibility into their partners' email practices and obtains competitive intelligence.

The results?
📧 2,000+ branded emails found & reviewed for compliance
🔎 194 assets monitored in affiliate email traffic
👤 26 affiliate partners monitored

Read the full study and see why clients love us:

Discover how PREMIER Bankcard partnered with LashBack to review and monitor over 2,000 emails, ensuring compliance and gaining valuable competitive insights in the highly regulated banking industry.

08/30/2023

Privacy regulations have become a recurring challenge for marketers.

With new laws emerging worldwide and existing ones gaining prominence, it’s essential to understand the implications and adapt strategies accordingly.

In this blog, we’ll explore the main challenges email marketers will face around ever-changing privacy laws and the potential impact on email marketing and compliance.

This blog expands upon the topics discussed in our webinar, “From Insights to Strategy: Using Negative Marketing Signals and Campaign Analytics to Excel in Email Marketing.” The digital landscape continues to evolve, and looking ahead to the remainder of 2023 and beyond, four significant areas s...

08/17/2023

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Congratulations to LashBack, LLC that has been placed as Rising Star by Featured Customers in Summer 2023 Brand Protection Software Customer Success Report! Find out more -https://cdn.featuredcustomers.com/customer_success_report/FC-CUSTOMER-SUCCESS-REPORT-SUMMER-2023-BRAND-PROTECTION.pdf

08/17/2023

This week the FTC charged a company with violating the CAN-SPAM Act by spamming consumers who signed up for company accounts with marketing emails they couldn’t opt out of.

Learn more about the charges and penalties set by the FTC, what they could mean for your organization, and how you can safeguard against compliance issues.

Experian Consumer Services has been accused by the FTC of violating the CAN-SPAM Act by sending marketing emails to customers who couldn't opt-out.

07/24/2023

Wondering how AI will affect the future of email marketing and the marketing industry as a whole? 🤖

In this blog, we will explore the main challenges email marketers will face around AI in the future, delving into the opportunities and concerns they present.

In this blog, we will explore the main challenges email marketers will face around AI in the future, delving into the opportunities and concerns they present.

06/12/2023

Cracking Down on False Advertising: FTC's Stern Warning to Companies

In our latest blog post, we'll discuss the FTC's warning to companies about false advertising, what it means, and how LashBack can help.

This warning follows a December update that the FTC made around guidelines for advertising health-related products. The new notification, however, isn’t strictly limited to just health claims, as warnings were sent out across a broad spectrum of brands, ranging from convenience stores to cereal brands.

The FTC sent a stern notice to 670 organizations warning them about deceptive marketing practices. Learn more about what this means and how LashBack can help.

06/05/2023

🔎 BrandAlert is an excellent option for keeping tabs on all things email when it comes to content, but did you know that it can also be used as an effective tool to gather data on your competitors?

⚡️ Check out our latest blog to learn how BrandAlert can compare metrics, such as inboxing rate, view competitor email content to optimize yours effectively, and even see which affiliates competitors are using to send their emails.

Did you know that in addition to email compliance, LashBack BrandAlert can be used as an effective tool to gather data on the competition?

05/24/2023

📧 We know that crafting beautiful emails with captivating copy is just the beginning of ensuring your messages land directly in the recipients' inboxes. That's why we've compiled a comprehensive guide to help you enhance your email deliverability rates.

⚡ Whether you're a novice or an experienced marketer, this blog post is a valuable resource packed with actionable tips and strategies!

https://lashback.com/2023/05/18/email-deliverability-best-practices-marketers/

This blog teaches the fundamentals of email deliverability, best practices, technical factors that affect deliverability, & how testing and analytics can help.

04/13/2023

Working with an email affiliate who prioritizes compliance is crucial to your organization’s marketing success. And forming a partnership with a non-compliant partner can sometimes lead to disaster. 🚨

In this blog, we’ll run through 5 of the most significant risks when working with a non-compliant email partner and what it could mean for your organization if you do.

This blog discusses the risks of working with non-compliant email marketing partners and emphasizes the importance of choosing a partner who adheres to compliance best practices.

04/12/2023

Are you going to be at MailCon next week? So are we! 📧 ⚡️

Stop by booth 188 to say hi to Kerianne & Josh or reach out to schedule a meeting. 👋

Also, be sure to catch our presentation with our friend over at Optizmo Technologies on Wednesday, April 19th @ 10:45 AM PT - "From Insights to Strategy: Using negative marketing signals & campaign analytics to excel in email marketing"

More info here: https://mailcon.com/las-vegas/agenda?agendaPath=session/1096296

03/29/2023

Email compliance might seem overwhelming with so many guidelines to keep in mind 😵‍💫. But luckily, there are tools available to help marketers keep their email communications compliance-focused to protect their company against any potential violations and damage to their brand.

In this blog, we’ll cover how LashBack monitors and flags content violations in any email that mentions your brand and how Optizmo Technologies provides compliance support and monitoring after someone opts out of receiving future email communications. ⚡️

Discover how LashBack and OPTIZMO can help keep your email communications compliant.

03/23/2023

🧠 Developing a successful email marketing compliance strategy isn’t difficult, but it does require some attention to detail and a little extra effort.

In this blog, we’ll cover ten valuable tips that you can utilize to help craft an email marketing compliance strategy that would make even the FTC proud! ⚡️

https://lashback.com/2023/03/23/10-tips-for-a-successful-email-marketing-compliance-strategy/

Developing a successful email marketing compliance strategy isn’t difficult, but it does require some attention to detail and a little extra effort. In this blog, we’ll cover ten valuable tips that you can utilize to help craft an email marketing compliance strategy that would make even the FTC ...