Bedford Street Marketing, LLC

Bedford Street Marketing, LLC Bedford Street Marketing is a marketing and advertising agency in Stamford, Connecticut.

Search, social, display, streaming TV and retail media — coordinated rather than run in isolation, and managed against cost per acquisition and return on ad spend.

My latest Shape of the Scar article is up.As I have leaned into writing and try to post a few articles a week to my Auth...
09/22/2026

My latest Shape of the Scar article is up.

As I have leaned into writing and try to post a few articles a week to my Author page, as well as do promos for the book, I reflected on what got me to this point.

It was a long journey and as with everything, there was a cost.

https://www.paulgerardi.co/p/the-older-friend

My article on Ellen Ripley felt incomplete. I did part two and it focuses on Aliens and how it is this movie that really...
09/16/2026

My article on Ellen Ripley felt incomplete. I did part two and it focuses on Aliens and how it is this movie that really solidifies her as the quintessential sci-fi hero.

But even more so: Ripley is the anomaly. Everyone else is behaving as systems expect them to. Ripley sees the disconnect and isn’t afraid to do what is right. She acts ethically, in environments that see ethics as signs on the wall – not to be enforced.

She realizes that putting the xenomorph into middle management is a horrendous idea.

When you see it, what do you do?

New Article is live: https://www.paulgerardi.co/p/she-goes-back

Sometimes the company promotes the Xenomorph to middle management.The most influential character in science fiction hist...
09/08/2026

Sometimes the company promotes the Xenomorph to middle management.

The most influential character in science fiction history is female. Her name is Ellen Ripley.

I’ll die on that hill.

But rewatching Alien recently, I realized there’s another reason the character still works nearly 50 years later. Strip away the spaceship, the xenomorph and Jonesy, and there’s something remarkably familiar happening aboard the Nostromo.

An employee sees the problem. She says something. She follows the rules. She exercises good judgment.

And the company has other priorities.

My latest Myths & Legends essay, “The Cat Lady Was Right,” is live
https://www.paulgerardi.co/p/the-cat-lady-was-right

It’s about Ellen Ripley, corporate culture, the danger of ignoring judgment — and what happens when the xenomorph makes it into middle management.

Eight years ago this weekend, the State Cinema on Hope Street closed.I worked there in the mid-2000s — tickets, concessi...
09/07/2026

Eight years ago this weekend, the State Cinema on Hope Street closed.

I worked there in the mid-2000s — tickets, concessions, and threading up the reel-to-reel prints upstairs. Actual film. One night after closing we pulled an original 1977 Star Wars print out of the basement and watched it on the big screen.

The building opened in 1927 as a vaudeville house. In the seventies it ran midnight concert movies. It's been dark since 2018, but the stage and the painted-sky ceiling are still in there.

Wrote something about it for Patch.
https://patch.com/connecticut/stamford/state-cinema-nodx

Before it was Harbor Point, the South End was mostly empty brick. I worked in a warehouse down there over the summers in...
09/04/2026

Before it was Harbor Point, the South End was mostly empty brick. I worked in a warehouse down there over the summers in the late eighties and remember how abandoned it still was.

What I didn't know then: a group of artists had already moved into the old Yale & Towne lock factory back in 1978. They're still in the neighborhood — nine studios at 575 Pacific Street, free summer art classes for kids, juried shows, and Open Studios weekends anyone can walk into.

I've done the bookkeeping for them since 2019 and wrote something about it for Patch.

https://patch.com/connecticut/stamford/harbor-point-there-were-artists-nodx?utm_source=share-link&utm_medium=web&utm_campaign=share

“If I don’t have a dream, I have nothing.” — Lane Meyer, Better Off Dead…There was something different about the outside...
09/01/2026

“If I don’t have a dream, I have nothing.” — Lane Meyer, Better Off Dead…

There was something different about the outsiders of the ’80s and ’90s.

They weren’t trying to build a personal brand.

They weren’t optimizing their image.

They weren’t performing authenticity.

They were just… authentic.

John Cusack’s characters were often awkward, stubborn, emotional, and occasionally wrong — but they were rarely edited versions of themselves.

That was the appeal.

They knew what they didn’t want to become, even when they weren’t sure what they wanted to be.

Somewhere along the way, being unfiltered became uncomfortable.

Everything has a filter now.

Every opinion is curated.
Every image is managed.
Every moment can become content.

The person standing under the window with the boombox — no strategy, no calculation, no protection — feels almost out of place.

Maybe the question isn’t whether authenticity disappeared.

Maybe it’s whether we still recognize it when we see it.

A new reflection from Myths & Legends: The Last Unedited Man
https://www.paulgerardi.co/p/the-last-unedited-man

“I think about you all the time. But I don’t need the same.” — Goo Goo DollsThere is a strange moment in adulthood when ...
08/25/2026

“I think about you all the time. But I don’t need the same.” — Goo Goo Dolls

There is a strange moment in adulthood when the room starts getting quieter.

Not because people disappear.

Life just happens.

People move.
People get married.
People have kids.
Careers change.
Priorities shift.

Social media keeps us connected, but connection is not the same as being known.

You can be surrounded by people and still feel alone.

The hardest part is realizing that some friendships belong to a specific chapter of your life. The people who filled the room when you were younger may always matter — but the room changes.

Maybe the goal isn’t to recreate what existed at 12, 22, or 32.

Maybe it’s learning to appreciate the people who walk into the room now.

A new reflection from The Shape of the Scar: What Fills An Empty Room

https://open.substack.com/pub/paulgerardico/p/what-fills-an-empty-room?r=w3gyt&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

How does an old iPod on a nightstand in Stamford explain Nikola Tesla?New one up.Tesla died broke. Alex Chilton was wash...
08/18/2026

How does an old iPod on a nightstand in Stamford explain Nikola Tesla?

New one up.

Tesla died broke. Alex Chilton was washing dishes while The Replacements sang his name. Paul Westerberg was labeled self-destructive before becoming part of the musical DNA of another generation.

Tesla. Big Star. The Lemonheads. Matthew Sweet. The Replacements. Westerberg.

Different stories, same question:

Who gets to decide what someone's work was worth?

You probably don't know who Big Star is.

But I bet you know the theme song to That '70s Show.

That's kind of the point.

https://open.substack.com/pub/paulgerardico/p/legacy-matters?r=w3gyt&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

“Resentment is a choice.”I hated that sentence when I first thought about it.Because some things hurt.Some betrayals cha...
08/11/2026

“Resentment is a choice.”

I hated that sentence when I first thought about it.

Because some things hurt.

Some betrayals change you.

Some people make choices that are impossible to forget.

The easy answer is to hold onto the anger. To replay the story. To keep the ledger open because it feels like proof that what happened mattered.

But resentment has a way of becoming a burden you carry for someone who may not even know you’re carrying it.

The scar is real.

The question is whether you let the scar become the story.

New essay from The Shape of the Scar: Resentment Is a Choice.

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Stamford, CT
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