Local Yokel Media

05/24/2016

Time to get that video strategy up and running! Over 80% of advertisers spend is with out-stream video.

At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile...

05/19/2016

Great interview by Tom Grubisich cover Pasadena Now. Keep up the great work guys. This is the kind of news coverage local communities crave and are hard to find.

"We built an online community newspaper the old-fashioned way — with daily deadlines, plenty of shoe leather and a grueling schedule of personally attending

05/05/2016

What's your POV on Native Advertising?

A new Tow-Knight Center for Entrepreneurial Journalism study find news publications tipping their revenue funnel toward native advertising. What caught my eye

05/03/2016

LYM appreciated being included in the conversation at the Community and Ethnic Advertising Conference held at the CCEM, CUNY Graduate School of Journalism last week - See more at: http://www.localyokelmedia.com/lym-participates-in-the-community-ethnic-media-advertising-conference-at-the-ccem/ .Z3ib9CVC.dpuf

04/28/2016

It's always a great day when you go to work and are reminded why you do what you do. Thank you Jehangir Khattak for including to participate in a very important conversation at the Center for Community and Ethnic Media today! great to sit on a panel with Michele McLellan (Tow-Knight Center for Entrepreneurial Journalism), Liena Zagare (Corner Media Group), and Kenny Katzgrau (Broadstreet Ads). Great topic - Rethinking digital advertising

04/28/2016

Looking forward to sitting on a panel "Rethinking Digital Advertising" today at CUNY Graduate School of Journalism Community and Ethnic Advertising Conference. It will be great to see Local Yokel Media friends and clients Liena Zagare of Corner Media Group, Kenny Katzgrau of Broadstreet Ads, Michele McLellen with the Tow-Knight Center for Entrepreneurial Journalism and so many more. Today at CUNY!

"welcome remarks"

03/14/2016

"Advertisers get what they pay for, and they have learned not to pay much for programmatic display advertising because a lot of it is garbage. Now is the time for publishers to clean out their closets and get back to providing a quality product that commands top dollar across screens. With one audience, streamlined inventory and normalized pricing, publishers will be set up to actually deliver on the promise of programmatic TV"

Google has said that programmatic TV is more sizzle than substance these days, and I have to agree.

03/10/2016

Wondering WTF is Header Bidding?

Header bidding is among the many ways publishers are trying to eke out more revenue out of their ad inventory.

01/13/2016

Big news in Philly news!

The Inquirer, the Daily News, and Philly.com have had occasion over the past decade to try out a wide array of what are politely termed "ownership models," from publicly traded corporations to vulture capitalists to political power brokers. For all their diverse approaches and agendas, these many ma…

12/23/2015

Great article Chris - good information for our publishers to be considering

Chris KarlFollowUnfollowFollowingLoadingHeader Bidding, just the beginning. Where are we going in 2016?Dec 21, 2015170 views18 Likes1 CommentShare on LinkedInShare on FacebookShare on Twitter posted on Digiday: 12/18/15 Digital marketing is no place for those who are change averse. You’re reading th…

12/22/2015

In case you missed it!

11/24/2015

good insight for our publishers

With $6.3 billion destined for illicit hands this year, according to the Association of National Advertisers, ad fraud is clearly a major problem.