Rink Rat Marketing

Rink Rat Marketing Rink Rat Marketing is a digital marketing company specifically designed for the marketing and profitability needs of ice rink owners. We’ve played.

We are huge hockey fans at Rink Rat Marketing! We’ve coached. And we love the sport. We also happen to have over 25 years of combined experience in the digital marketing and advertising industry. Everyone at Rink Rat Marketing is a certified digital marketing practitioner. We come from companies such as DoubleClick, AOL, Yahoo, Oracle and digital ad agencies. Due to a unique opportunity, the manag

ement at Rink Rat Marketing is heavily involved in the operation of an ice rink in Southeastern Connecticut. Through this unique experience, we’ve uncovered the pain points of ice rink ownership and the need for smart, digital marketing to be applied to increase revenue and profitability at a reasonable cost. Let’s face it. Virtually everyone is online today. For any small business, it is essential to understand this and develop the right digital marketing channels that engage your customers, add more prospects to your database and drive increased registrations for camps, clinics, leagues and events. This is our specialty.

Tips For Ice Rink Marketing Measurement
09/19/2017

Tips For Ice Rink Marketing Measurement

As the internet becomes an increasingly important factor in our lives, success in business is influenced more and more by the access to and influence of good marketing data. Sometimes the word “data” can sound intimidating. But, data can mean many things. It could mean anything from your website tra...

Dasher Board Advertising: Ideas to Maximize Revenue
07/28/2017

Dasher Board Advertising: Ideas to Maximize Revenue

As an ice rink owner/operator, you know that dasher board advertising (the advertisements you see on the dasher boards in hockey rinks) has become commonplace. It is an ancillary revenue stream for ice rinks and, in my observation, the value of board advertising has not always been maximized in loca...

Worry Less About Your Ice Rink Revenue!
06/21/2017

Worry Less About Your Ice Rink Revenue!

Ice rink ownership is one of the most seasonal businesses that exist. With a typical ice rink season running from September to March, driving...

Ice Rink Marketing: 5 Tips for Better Emails That Get You More Customers
06/09/2017

Ice Rink Marketing: 5 Tips for Better Emails That Get You More Customers

Most rinks use email in their ice rink marketing efforts to specifically drive attendance at camps, clinics, leagues, etc. But, it is important to put thought into your email campaigns in order to get the highest response rates since the level of email overload has peaked with people. Consider this:...

05/26/2017

Ice Rink Marketing: 5 Things to Do This Off-Season To Improve Results http://www.rinkratmarketing.com/blog/

To be effective at marketing, you need to be organized and proactive. So, now is a good time to be thinking about next season and what you can do to prepare for it. Here are five ice rink marketing strategies that can, if done well, improve your rink’s performance just in time for next season. 1.…

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