03/28/2025
Stop trying to fool me with your weak sauce “personalization.”
Here’s a cold email I got this week:
“Saw you're focusing on SaaS with your growth agency.”
Wow. Thanks, Sherlock. You looked at my LinkedIn headline.
What do you want, a gold star?
Then they hit me with this:
“Agencies miss 50–70% of decision-makers in niche industries that traditional databases don’t cover.”
Okay… and?
Why should I care?
What pain does that create for me?
What outcome does that block?
You didn’t even try to make me care before jumping into this:
“We’ve been working with Provoke Agency using LeadMagic, Prospeo, FindyMail and 80+ other data providers…”
Let me stop you right there.
If you haven’t earned my attention by showing me something new, real, or painful...
I’m not going to care about your tools.
I’m not going to click.
I’m not going to book a meeting.
I’m going to delete your email in under half a second—because that’s what this deserves.
Second email? Same crap.
“I saw Austin Lawrence is helping SaaS companies with inbound marketing.”
Yeah. No kidding. You Googled. Congrats.
Then this:
“I have 3 strategies…”
Boom. Cue the pitch.
Here’s the real problem:
You’re leading with what you sell, not with why I should even care.
Sales and marketing need to stop pointing fingers and start sitting in the same damn room.
👉 Sales knows what objections they hear
👉 Marketing should be building messaging that addresses those
👉 Together, they should figure out what problems are actually worth solving
Because until you do, you’ll keep getting this wrong.
This isn’t about subject lines.
It’s not about open rates.
It’s not about the latest AI plugin for your email stack.
It’s about talking to people like they’re real humans with real problems—not just prospects you can trick into a meeting.
You want my attention?
You better earn it.
Fast.
Wanna know if your messaging is hitting the mark?
Submit your campaign or website hero and join us April 4th for a free workshop where we'll break it down.
https://bit.ly/41Rpapy
