DigiStar Media

07/21/2024

Another fabulous birthday at the beach and in the books.

02/15/2024

It' a new year and everyone is asking me what will work in social media this year. Read my latest blog post to find out where to concentrate resources for the most effective marketing strategy.

7 social media marketing action steps to implement if you want to gain visibility for your business and attract more customers and clients.

08/10/2023

In case you missed my interview on News 12 Westchester about the dangerous riot resulting from the social media influencer, Kai Cenat's Playstation giveaway a few days ago - you can hear my insights on the future of influencer marketing in the clip below. It is long due for a reboot - don't you agree?

Aerial TV news footage showed a surging, tightly packed crowd running through the streets, scaling structures in the park and snarling traffic. Shouting teenagers swung objects at car windows, and some people climbed on a moving vehicle, falling off as it sped away. Others pounded on or climbed atop...

04/19/2023

Finally - a little bit of acknowledgement that we are the product being sold by Facebook.

Facebook users in the United States can file for compensation as part of a $725 million data privacy settlement.

04/10/2023

Influencers turn their backs on a toxic trend gaining traction on TikTok. Is TikTok becoming InstaTok?

Influencers turn their backs on the toxic trend.

03/21/2023

Thank you Westfair Online for recognizing me and my marketing consulting firm, DigiStar Media in this year's edition of "Powerful Women in Westchester". It is so rewarding to help so many businesses thrive in the county and receive this recognition during Women's History Month.

Read Powerful Women Advertorial by Wag Magazine on Issuu and browse thousands of other publications on our platform. Start here!

03/02/2023

Best weekend - Guest lecturing at FAU College of Business on and current trends in . Sending a huge thank you to Dr. Susan Dennett and your class of highly motivated business leaders.

12/19/2022

Just had to share this important tip - holiday internet cleaning made simple!

Many websites and apps make it as hard as possible to delete your account, but a little-known Apple rule makes it easy for iPhone owners.

12/18/2022

I am so proud of my students for creating the most awesome social media marketing plans for such interesting companies including McDonald's in China, francesca's, SKIMS, PupBox (a Shark tank funded start-up), Ana Luisa jewelry, Bottle Coffee, a brand new video game Coral Island and a unique video production company, Reset Video Productions. Every brand can benefit from their creative ideas.

10/24/2022

Search Engine Optimization still matters for all businesses - Time for an SEO Audit - check which tips you need to improve for your website

Small business SEO doesn't have to be hard. Try these 10 easy tactics to get more traffic and boost your rankings.

09/21/2022

09/13/2022

Perect Social Media Crisis Management template for my grad students this fall.
https://www.agorapulse.com/blog/social-media-crisis-playbook-for-agencies/?fbclid=IwAR1L_HIlEG7SYLunlT7WkO9aZ3ljGheXbI3zSA3vulsIgbWEqWDzbMD6CFo&__hstc=31942881.d4d398652dfb7f198ddd2cf94dffdf52.1663074877838.1663074877838.1663074877838.1&__hssc=31942881.1.1663074877838&__hsfp=1103725085

Have a crisis management plan? You'll need to craft one ahead of time, so you successfully handle a social media crisis. Here's how!