10/19/2023
How can brands harness technology to strengthen their customer relationships?
DASS-Inc an adm Group company, brought to life Maybank pioneering Football Fan Game App in partnership with Manchester United. The first of its kind in the world, the competitive app enhances fans’ connection to the game, the club and the brand, through interactive real-time gaming to win physical and experiential prizes.
In co-ordination with a comprehensive digital engagement strategy, DASS’ omnichannel activation amplified Maybank’s strategic football partnership to increase brand engagement and enhance the brand experience.
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